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Digital Advertising Specialist

4 months ago


Miami, United States SW Corp Full time
Job DescriptionJob Description

Performance Marketing Manager

Company: SW CORP

Overview: SW CORP is seeking a highly skilled and data-driven PPC Specialist to manage our pay-per-click advertising campaigns across multiple platforms, including Amazon, our website, Home Depot, Lowe's, and Costco. The ideal candidate will have a proven track record of driving profitable growth through effective PPC strategies and campaign management.

Responsibilities:

  • Campaign Management: Manage and optimize PPC campaigns on Amazon, our website (anzzi.com and steamsaunadepot.com), Home Depot, Lowe's, Costco, and other retail platforms.
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize ad spend.
  • Bid Management: Set and adjust bids to maximize return on ad spend (ROAS) and maintain profitability.
  • Ad Copywriting: Create compelling ad copy that attracts clicks and drives conversions.
  • Analytics and Reporting: Track and analyze campaign performance using analytics tools, and provide regular reports on key metrics such as CTR, conversion rate, ROI, and sales.
  • Optimization: Continuously test and refine campaigns to improve performance and achieve business goals.
  • Collaboration: Work closely with the e-commerce team to ensure advertising efforts align with overall marketing and sales strategies.
  • Trend Monitoring: Stay up-to-date with the latest PPC trends, platform updates, and best practices.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
  • Minimum 3-5 years of experience in managing PPC campaigns.
  • Proven track record of success in driving online sales through PPC advertising.
  • Strong understanding of PPC platforms, including Google Ads, Amazon Ads, and other retail advertising platforms.
  • Experience with website analytics tools (e.g., Google Analytics).
  • Excellent analytical and problem-solving skills.
  • Data-driven approach with a focus on metrics and ROI.
  • Excellent communication, collaboration, and interpersonal skills.
Company DescriptionSW Corp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Company DescriptionSW Corp is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.