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Digital Advertising Specialist
4 months ago
Performance Marketing Manager
Company: SW CORP
Overview: SW CORP is seeking a highly skilled and data-driven PPC Specialist to manage our pay-per-click advertising campaigns across multiple platforms, including Amazon, our website, Home Depot, Lowe's, and Costco. The ideal candidate will have a proven track record of driving profitable growth through effective PPC strategies and campaign management.
Responsibilities:
- Campaign Management: Manage and optimize PPC campaigns on Amazon, our website (anzzi.com and steamsaunadepot.com), Home Depot, Lowe's, Costco, and other retail platforms.
- Keyword Research: Conduct thorough keyword research to identify high-performing keywords and optimize ad spend.
- Bid Management: Set and adjust bids to maximize return on ad spend (ROAS) and maintain profitability.
- Ad Copywriting: Create compelling ad copy that attracts clicks and drives conversions.
- Analytics and Reporting: Track and analyze campaign performance using analytics tools, and provide regular reports on key metrics such as CTR, conversion rate, ROI, and sales.
- Optimization: Continuously test and refine campaigns to improve performance and achieve business goals.
- Collaboration: Work closely with the e-commerce team to ensure advertising efforts align with overall marketing and sales strategies.
- Trend Monitoring: Stay up-to-date with the latest PPC trends, platform updates, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
- Minimum 3-5 years of experience in managing PPC campaigns.
- Proven track record of success in driving online sales through PPC advertising.
- Strong understanding of PPC platforms, including Google Ads, Amazon Ads, and other retail advertising platforms.
- Experience with website analytics tools (e.g., Google Analytics).
- Excellent analytical and problem-solving skills.
- Data-driven approach with a focus on metrics and ROI.
- Excellent communication, collaboration, and interpersonal skills.