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Marketing Specialist

4 months ago

Pittsburgh, United States OneEnchantedEvening Full time
Job DescriptionJob Description

One Enchanted Evening, a leading Pittsburgh-area specialty retailer, is seeking a Marketing Manager to join our Team.

This position reports directly to the president/owner and has responsibility for all facets of company marketing, with a strong emphasis on Instagram and TikTok, but also includes Facebook, Pinterest, our website as well as traditional marketing and in-house and off-site promotional events.

Our company has experienced exponential growth since our founding over 20 years ago. We have become a leading retailer within our segment, especially in the Prom and Homecoming market, where we are a perennial Top 10 store in North America, with an in-store customer representation from Illinois to the West, the District of Columbia to the East, and the Carolinas and Ontario from the South and North, respectively, as well as a global online clientele that includes Europe, the Middle East, Mexico and other Canadian provinces.

Responsibilities include but are not limited to:

  • Designing, writing, and editing marketing materials including press releases, web content, promotional graphics, in-store signage, and other sales and social media collateral
  • Leading online reputation management efforts by monitoring reviews, responding to customers, and having the personality to represent the company in a professional manner
  • Managing our eCommerce website, updating product collections, and working with our outside developers and consultants to improve eCommerce strategy and site performance
  • Tracking the performance of various social media campaigns, tailoring campaigns to reach the target audience, and interpreting analytics to improve future campaigns
  • Planning offsite photoshoots, including but not limited to scouting locations, securing models, managing the budget and contracts, and ensuring all aspects of the photoshoot run smoothly
  • Managing the company’s email campaigns, carrying out segmentation strategies, and using A/B testing on various email campaigns to establish the most effective marketing method
  • Marketing, managing and attending in-house and off-site promotional events such as trunk shows, bridal shows, prom events, local pageants, etc.
  • Conceiving and developing new marketing strategies to increase sales, attract potential customers, and retain existing ones

The successful candidate will have:

  • A Bachelor’s degree in Marketing, Communications, Journalism, or related discipline
  • A strong eye for fashion trends (think Vogue, Glamour, Cosmopolitan, Women’s Wear Daily)
  • A sound fashion sense (both in understanding and how you present yourself – this position is the primary public “face” of the organization)
  • Strong attention to detail, solid work ethic, organization skills, strong writing skills and the ability to multi-task
  • A flair for design and understanding of design aesthetics (photography skills)
  • A pleasant, positive and polite demeanor and attitude in online communications
  • Proficiency in the Microsoft Office suite of products and basic Photoshop skills
  • Knowledge of digital marketing channels such as PPC, SEO, and Google Adwords
  • A team player with confidence to take the lead and guide other employees when necessary
  • A curious person who keeps up with what’s trending and always thinks outside the box

Some travel is required to apparel markets in either Atlanta, Chicago, Las Vegas and New York.

To be considered for this position, please submit a resume (either in Word or PDF format) along with a cover letter that includes at least a short paragraph as to why you are the ideal candidate for this position.

Company DescriptionOne Enchanted Evening is Western Pennsylvania's premier bridal and formal wear salon, acting as an authorized retailer for some of the most well-known Bridal lines, including but not limited to Justin Alexander, Allure and Sottero & Midgeley and is one of the largest Sherri Hill Prom & Homecoming dresses in North America. We always are on the hunt for those those who want a career in fashion, helping Brides be that Special One on their Special Day as well as assisting a High School senior with the Prom Gown of their dreams.Company DescriptionOne Enchanted Evening is Western Pennsylvania's premier bridal and formal wear salon, acting as an authorized retailer for some of the most well-known Bridal lines, including but not limited to Justin Alexander, Allure and Sottero & Midgeley and is one of the largest Sherri Hill Prom & Homecoming dresses in North America. We always are on the hunt for those those who want a career in fashion, helping Brides be that Special One on their Special Day as well as assisting a High School senior with the Prom Gown of their dreams.