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Digital Marketing/Business Development Representative
4 months ago
About Us:
Join our dynamic team at Wilshire Pacific Builders, a leading multifamily housing renovation and reconstruction company in Arizona dedicated to restoring multifamily homes and communities. With our commitment to excellence and customer satisfaction, we specialize in revitalizing properties throughout the Nation. We pride ourselves on our professionalism, attention to detail, and compassionate approach to helping residents revitalize their homes. As we continue to expand, we are seeking a motivated and organized Digital Marketing/Business Development Representative to join our team.
Position Overview:
The Digital Marketing Representative is responsible for overseeing the process of business development within our company to promote its longevity and growth. Their duties include working closely with other company executives and management teams, meeting with potential business partners and maintaining existing client relationships and monitoring market trends to come up with new business ventures.
The Digital Marketing Representative will be responsible for leading the digital marketing strategy and execution for the company. This includes managing integrated marketing communications, lead generation, website marketing and management, email, social media, video, mobile, SEO and SEM, and other digital marketing initiatives. Candidates will need to have strong quantitative and data analysis/reporting skills, as well as professional project management and organizational skills.
Key Duties and Responsibilities:
· Plan, coordinate, schedule and conduct company presentations to Property Owners, Developers, Facility Managers, Design Professionals, Lenders and Investors and affiliated industry associations.
· Develop a solid understanding of the LIHTC renovation business: services, operations, customer base, and documentation process.
· Create detailed marketing plans to facilitate the attainment of goals.
· Build a pipeline of opportunities through networking, cold calling, telemarketing, emailing, social media, and other marketing means. Actively participate in targeted industry professional and trade associations.
· Manage the client cycle from finding a client to securing contractional agreements.
· Develop and maintain effective public relations and participate in all Company marketing events.
· Prepare personal weekly activity plans and sales activity reports.
· Occasionally travel throughout the Country as needed for large project opportunities and client meetings.
· When necessary, attend out-of-state industry events.
Skills and Qualifications:
Looks at challenges in a unique manner and develops innovative solutions.
· Develops new ideas to promote the company and products.
· Demonstrates a high degree of business acumen.
· Comfortable presenting to both large and small groups.
· Keeps professional social media site(s) such as Facebook, Instagram, LinkedIn up to date and current, showing activity and interest in the industry, prospects, and clients. Create and manage SEO processes and email campaigns.
· Builds positive relationships with peers, management, customers, and vendors.
· Is collaborative and promotes professional working relationships with co-workers.
· Maintains a positive, professional company image always.
· Manages multiple projects through effective organizational skills and attention to detail.
Education and Experience Requirements
- Bachelor’s degree in Business, Marketing, Communications or related field encouraged.
- 3 years of growth marketing, leading both SEO and performance marketing at B2B companies, with a minimum of two years’ experience building partnerships within the construction industry.
- Experience with Microsoft Suite, Adobe, PowerPoint and Video Production.
- Strong understanding of marketing principles, strategies, and techniques.
- Proficiency in digital marketing tools and platforms.
- Excellent analytical, communication, and leadership skills.
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
- Minimum of two years in digital marketing experience required, three years preferred. (Construction, Engineering, Manufacturing industries)
Must be able to pass a criminal background check.
Company DescriptionWilshire Pacific Builders, LLC is a General Contractor located in Chandler, AZ, that performs occupied renovations of multi-family housing projects throughout the US.Company DescriptionWilshire Pacific Builders, LLC is a General Contractor located in Chandler, AZ, that performs occupied renovations of multi-family housing projects throughout the US.