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Marketing Coordinator

4 months ago

Dothan, United States Dothan Eagle Full time
Job DescriptionJob Description

We are looking for an enthusiastic marketing coordinator to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies. As a marketing coordinator, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Dothan Eagle contribution will help develop, expand and maintain our marketing channels.

Responsibilities:

  • Develop a brand book
  • Planning, implementing and overseeing marketing strategies to promote the company
  • Revamp company culture
  • Rebranding of all internal brands 
  • Content creation for social media, as well as a content calendar
  • Oversee Facebook Ads and development of Ad programs
  • Working cross-functionally with creative team
  • Work cross-functionally with the customer service and sales reps
  • Collect quantitative and qualitative data from marketing campaigns
  • Perform market analysis and research on competition
  • Prepare promotional presentations
  • Help organize marketing events

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field preferred
  • Proven experience in marketing or a related field is a plus
  • Proven success in Content Marketing Strategy
  • Strong interpersonal and communication skills
  • Self-motivated with the ability to work independently and as part of a team. 

The Dothan Eagle is a community newspaper in Dothan, Ala. Dothan is located in southeast Alabama, the heart of the Wiregrass. The Eagle was founded in 1903. The newspaper is part of Lee Enterprises, a world-class media organization in 77 markets across the US. The Eagle's sister publications in the area include The Enterprise Ledger, The Jackson County Floridan, The Eufaula Tribune, The Jackson County Floridan and The Dothan Progress.