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PR Manager

3 months ago

Dallas, United States Jackson Spalding Full time
Job DescriptionJob Description

PR MANAGER & MEDIA RELATIONS STRATEGIST: TECH - Dallas | Atlanta

Hybrid (Relocation available)

Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place.   

Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most.  

Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.     

ABOUT THE ROLE

We are seeking a public relations professional with national media relations expertise and strong strategic thinking skills. The Media Relations Strategist is responsible for serving as a subject matter expert and integral advisor internally and externally.  

ABOUT JACKSON SPALDING  

Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity, and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned. With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, AT&T, The Coca-Cola Company, Delta Air Lines, Google, L.L. Bean, Orkin, Primrose Schools among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2023, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.   

RESPONSIBILITIES

Specifically, this position will be responsible for: 

  • Successfully securing earned media coverage from national, trade and other priority media outlets. 

  • Building strategic earned media campaigns in collaboration with client teams. 

  • Partnering with Sr. Media Relations Strategists and the Account Lead to set strategy and lead execution of the plans working with a team. 

  • Lead and develop a team of successful media relations experts. 

  • Developing compelling stories and pitch angles. 

  • Reviewing press releases, media lists, and pitches created by the team. 

  • Building and maintaining a rolodex of key media contacts on behalf of our clients. 

EDUCATION

  • Bachelor’s degree required.   

REQUIRED SKILLS

The ideal candidate has 8+ years of media relations experience, preferably with 2+ years in an agency environment. We will strongly consider journalists with applicable skills. Required experience includes, but is not limited to:  

  • Thorough understanding of local and national media (print, digital and social), with an emphasis on business and technology news   

  • Demonstrated success in securing significant media coverage and current relationships with journalists  

  • Demonstrated experience with executive thought leadership 

  • Experience presenting to key decision makers and executives 

  • Decision-making skills including ability to apply critical thinking to a simple or complex situation, analyze situations including short- and long-term impact, understand the available options, and recommend the best course of action among the options 

  • Project management skills including time management prioritization 

  • Leadership skills with managing teams and clients  

  • Understanding of long-term communications strategy and messaging needs as well as the right channels/events to utilize to deploy materials 

  • Experience with and understanding of PR and marketing concepts and practices 

  • Effective communication, writing and editing skills and knowledge of AP Style 

  • Experience with media monitoring and reporting 

  • Platform knowledge of Muckrack, Cision, PR Newswire and other standard tools 

  • Working knowledge of social media 

  • Excellent attention to detail, strong proofreading skills and ability to multitask and execute through to completion 

  • Candidate must thrive in a fast-paced environment, demonstrating calm under pressure 

EMPLOYEE BENEFITS

We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.  

  • World class health care insurance 

  • Profit sharing 

  • Unlimited sick days  

  • 401k match + personal financial planning 

  • Flexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces and some of your time working remotely – whether from home or elsewhere. 

EOE

At Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.  

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