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Marketing Category Manager

4 months ago

Groveport, United States Equiliem Full time
Job DescriptionJob Description

Marketing Category Manager

Job Summary:

Responsibilities include understanding the current market landscape and competition, working with cross-functional teams to define and develop value proposition, pricing strategy and overall promotion of products, developing sales enablement tools and resources, and assisting in existing and new business development. The Category Manager will also develop surveys for market research and obtain voice of customer to drive a stage-gate process for new product development, in addition to identifying gaps in the existing product portfolio. An ideal candidate for this role must have extensive experience in understanding consumer needs, purchasing habits, and the retail environment. The goal is to increase sales and profitability of the business to drive sustainable growth and market expansion.

Essential Duties:

· Develops and implements comprehensive short and long-term marketing strategies for assigned category, including value proposition, product positioning, market segmentation, pricing, and market expansion.

· Collaborates with internal and external stakeholders to identify and analyze product portfolio gaps, collaborate on new product development process, and lead go-to-market strategies.

· Analyzes sales data to define business metrics, measurement plan, and testing for product category.

· Conducts market research and obtains voice of customer data to analyze market, competitor products and strategy, and customer characteristics to devise marketing strategies and identify new business opportunities.

· Collaborates with marketing and communications team to develop promotional plans and marketing campaigns to drive category sales and increase brand visibility.

· Leverages CRM and analytical software tools to help execute marketing strategy.

· Works collaboratively with sales teams to execute product demonstrations.

· Stay up to date on industry trends, innovations, new product developments, and emerging technologies.
· Develops and manages category marketing budget.

· Ability to travel to subsidiaries within category, customer sites, or trade shows.

Qualifications:

· Bachelor's degree in Marketing, Business Administration, or related field.

· Master's degree in Marketing or MBA preferred but not required.

· 4-6 years of relevant product marketing, brand, or category management experience. Industrial manufacturing industry preferred.

· Understanding data analysis and forecasting methods to interpret market data.

· Demonstrated competency in Microsoft Office, including working knowledge of Microsoft Word, Excel, and PowerPoint.

· Able to define problems, collect data, establish facts, and draw valid conclusions to inform strategic decision-making.

· Demonstrated ability to manage various tasks simultaneously, organize, prioritize, make decisions and work efficiently and effectively under deadlines.

· Excellent communication, organizational, and project management skills.
Design a marketing campaign, help identify market expenses, identify portfolio gaps, and deep dive into analytics
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