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Brand Marketing Director

4 months ago

New York, United States Cypress HCM Full time
Job DescriptionJob Description
Brand Marketing Director Responsibilities:
  • Lead brand marketing, strategy, messaging, content, PR and social media
  • Foster relationships with external partners
  • Manage the brand department's vision, goals, and budget
  • Ensure the team is able to bring initiatives to life
  • Work alongside Creative Director to direct the ongoing development of the brand
  • Garner international press and social virality
  • Build a team and lead all reporting on brand initiatives, delivering campaign effectiveness metrics to push business growth and brand recognition
  • Partner across the organization on key cross-functional initiatives that will drive the growth of the business including new product launches, leading go-to-market strategy and execution
  • Oversee all advertising creative strategy and development across paid channels, partnering with the acquisition team to scale media efficiently and unlock new opportunities for customer growth
  • Identify the right partnerships for the brand across product, content, influencers, and celebrities while constantly evolving our partnerships strategy based on learnings and trends
  • Lead PR and comms planning to continue to secure big brand pieces, build credibility through product features and awards, and build brand awareness
  • Grow the brand's social media presence and set the strategy across channels
Experience:
  • 10+ years in a marketing leadership role, with a strong focus on growth, strategy, and execution
  • Solid brand marketing and PR experience in launching a new product successfully
  • Time management skills to handle multiple projects and meet deadlines
  • Excellent problem-solving and communication skills
  • A background in fashion or luxury product segments is a PLUS.
  • Experience working in a startup environment and remote culture is a PLUS.
Compensation: $120 - 200k annuallyThis is a 100% remote role.