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Physician and Provider Relations and Outreach Liaison, Hospital Generalist
4 months ago
Ardent Health Services is a leading provider of healthcare in communities across the country. Through its subsidiaries, Ardent owns and operates nearly 200 sites of care and 30 hospitals across six states. Together, our 24,000 employees and 1,200 employed providers touch more than 10,000 lives each day. With six Ardent entities earning recognition on Modern Healthcare’s Best Places to Work list in 2022, Ardent and its facilities continue to earn recognition for outstanding workplace cultures where team members feel a sense of belonging and have opportunities to grow their careers. Ardent has also been recognized by Comparably’s Best Places to Work Awards, earning honors in the Best CEO, Best Company for Women, Best Leadership Teams and Best Work Life Balance categories among others.
We have an exciting opportunity for a Physician and Provider Relations and Outreach (PPRO) Liaison, Hospital Generalist to join our Physician and Provider Relations and Outreach team.
POSITION SUMMARY
This position reports to the Market Director, Physician and Provider Relations and Outreach. As part of the Ardent Shared Services Team, the PPRO Liaison is responsible for researching and understanding service line volumes, utilization, market share, competitor data and physician referral patters for assigned lines of business. Must have knowledge of key business drivers, related medical trends, and service line performance metrics. Ability to leverage internal and external data to create strategic business development plans for each service line to support the company strategic vision and goals. Must travel to hospitals facilities relative to assigned service lines on a regular basis to provide education and build and maintain strong relationships with community hospitals, clinics, and referring providers. Ensure providers in primary and secondary services areas are effectively informed of and educated to Ardent hospital and medical group providers and services. Communicate closely with hospital market, facility, and medical group and service line leadership to review market knowledge and implementation of PPRO goals for each assigned service line, geographic territory or facility. Track key performance indicators (KPIs) such as; outreach activities and hospital financial goals. This position will work frequently with both internal and external providers, medical group and hospital leadership, and community leaders. The strategic ability to identify growth opportunities and link activity to results while communicating and partnering effectively with market, hospital and service line leadership is essential.
Responsibilities
- Serve as an extension of hospital leadership and operations, focusing on key internal and external customers to impact hospital market share.
- Establish and maintain strategic relationships with internal and external customers, including physicians and providers to leverage voice and drive high engagement.
- Exhibits strong command of market environment by providing strategic direction and intel to inform market growth strategies and service line growth initiatives.
- Identifies opportunities for business development leadership.
- Demonstrates high strategic focus and creates data driven growth plans that are regularly presented to facility leadership.
- Displays high business acumen skill set and is experienced in leveraging data to inform strategic growth plan development.
- Meets targets for assigned service lines.
- Ability to analyze data and track results.
- Maintains accurate account and contact information in CRM tool.
- Skilled in prospecting for new business to increase market share growth.
- Manages effective target list and demonstrates effective reach and frequency.
- Communicates key service line messages that are created and aligned to marketing growth strategies.
- Partners with physician practice operations leadership to create growth strategies and manage operational opportunities that are patient centric.
- Identifies and communicates barriers to business to leadership using CRM system while recommending solutions and creation of communication strategies to customers.
- Analyzes, integrates, and understands business function and utilizes multiple tools to assess marketplace opportunities.
- Ability to create data driven strategic growth sales plans.
- Ability to create customer focused practices and ensures that the customer perspective is the driving force behind business decisions and activities.
- Communicates effectively and demonstrates mutual understanding and respect to internal, external customers and team.
- Aligns with physician and provider relations team members to accomplish strategic goals.
- Aligns strategically and collaboratively with key stakeholders.
- Adheres to policies and procedures to ensure compliance and patient safety.
- Employs an owner mentality.
- Works well in a matrixed environment.
- Works with analytics team to identify new business opportunity and changing trends for assigned service lines.
Qualifications
Education and Experience:
- Bachelor’s degree required.
- 5 years of demonstrated sales experience or relevant work experience.
- 2 years of previous hospital or healthcare experience.
- Previous hospital and healthcare experience preferred.
- Experience with Salesforce or other CRM software preferred.
Knowledge, Skills and Abilities:
- Ability to work independently.
- Knowledge of the healthcare industry and current economic trends and challenges for healthcare systems.
- Must demonstrate ability to understand larger strategic picture and how to leverage the role effectively to drive growth.
- Ability to clearly understand hospital goals and ability to leverages understanding to reach goals; clearly aligns results to meet operator’s expectations.
- Translates initiatives into action and implements communication strategies.
- Creates accountability in self and others.
- Ability to communicate effectively both written and verbal, and in a compelling way that drives other’s thoughts and actions and ensures understanding.
- Demonstrates strong interpersonal skills to influence and build effective relationships.
- Establishes and sustains trusting relationships. Remains open to ideas and feedback and supports others.
- Must work well in fast paced environment and be nimble to change.
- Must be coachable and be accountable to a professional development plan supported by manager.
- Some after-hours and weekend work may be required.
- Travel with occasional overnight trips may be required.
