Director of Employment Brand, Gaylord Hotels
1 month ago
Job Number24187155
Job CategoryHuman Resources
LocationGaylord Opryland Resort & Convention Center, 2800 Opryland Drive, Nashville, Tennessee, United States, 37214VIEW ON MAP
ScheduleFull Time
Located Remotely?Y
Position Type Management
JOB SUMMARY
The Director Employment Brand develops the recruitment marketing strategies and creative solutions to attract, engage, and retain top talent. This position is responsible for leading and developing the implementation of new employment brand marketing strategies, use of digital technologies, and creative campaigns to strengthen market perception among current and future associates. The Director disseminates strategies to the brand that align and support the enterprise vision through collaboration with key stakeholders, including the brand management and marketing teams, This position acts as a key liaison with the properties and regional teams for brand employment recruitment projects.
CANDIDATE PROFILE
Education and Experience
• 4-year degree from an accredited university in Business Administration, Marketing, or related major.
OR
• 8+ years of relevant professional experience in brand employment marketing and recruiting, Marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
CORE WORK ACTIVITIES
Strategy
• Develop and administer a multi-year employment brand strategy that aligns with business priorities.
• Develop and own the employment brand value proposition, positioning, messaging, and creative strategy in collaboration with the brand management & marketing organization.
• Own and direct the team on execution of the overall employer brand and strategic plans to enhance the brands reputation in the marketplace among potential and current associates.
• Identify and monitor metrics and measurement areas, analyze data to determine priorities as well as track employment brand performance and recommend continuous improvements.
• Evaluate data opportunities and adapt strategies where needed into actionable plans.
• Create a strategy to gather and analyze metrics to capture tags, source codes, and review the candidate journey.
Creative Production
• Lead the development of the careers micro-site in partnership with the marketing team and the enterprise brand team.
• Create and build innovative overall employment brand and marketing programs for candidate and associate “touchpoints” to include employment advertising materials and online recruiting platforms.
• Own relationship with agency partners and stakeholders to create media content and other promotional materials.
• Direct the implementation of the employment brand and recruitment marketing initiatives and related collateral, products, programs, and services.
Verify creative is in alignment with overarching employment identity and voice, including activation and guidelines, brand messaging, advertising, and photography/video.
Relationship Management
• Serve as brand champion with expert knowledge on the brands’ employment value positioning, business plans and strategic imperatives.
• Provide direction and communications to executive leadership, General Managers, property teams and ownership on brand recruitment marketing initiatives.
• Collaborate with cross-functional teams on brand initiatives
• Maintain relationships with key stakeholders, encourage collaboration, and add value through consulting activities.
• Monitor team and individual performance’s establishing clear standards, expectations, timelines, budget requirements and optimization opportunities.
Deliver Results
• Collaborate with other departments and teams to set clear responsibilities for each group, as well as communicate clear expectations about how departments, teams, and individuals contribute to success of recruitment marketing strategies.
• Identify and focus on business opportunities that have the highest value for the brand.
• Manage the department, team, and individual workloads by prioritizing tasks and delegating assignments appropriately, helping others understand work requirements, and obtaining resources departments and teams need to accomplish their work.
MANAGEMENT COMPETENICES
Leadership
• Adaptability - Determines how change impacts self and others; displays flexibility in adjusting priorities; and communicates both the reasons for change and how it impacts the workplace. • Communication - Customizes approach to conveying complex information and ideas to others in a convincing and engaging manner; appropriately interprets verbal and non-verbal behavior; and models active listening to ensure understanding. • Problem Solving and Decision Making - Models and coaches others on breaking complex issues into manageable parts, identifying and evaluating alternatives and their implications before making decisions, and involving and gaining agreement from others when making key decisions. • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
• Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members. • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements for self and/or others to accomplish goals and ensure work is completed. Building Relationships • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. • Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards. • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
• Organizational Capability - Evaluates and adapts the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit. • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges. • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area.o Proven track record designing, developing, implementing and optimizing high impact solutions, preferable in large organizations, using a variety of delivery methodologies.
o Ability to work with and influence a wide range of cross-functional work teams and leaders within a matrix organization.
o Expert in digital and visual platforms and communication systems including graphic design, video, social media, and more.
o Ability to meet tight deadlines and manage a budget, managing stakeholder expectations while leading multiple projects simultaneously.
o Ability to manage multiple work activities concurrently with minimal supervision; applied past experiences to identify alternative solutions for current problems, able to understand and adjust to changing priorities, circumstances, direction and personal styles.
o Demonstrated ability to work independently and also collaboratively.
o Eye for design and deep knowledge of marketing analytics.
• Basic Competencies - Fundamental competencies required for accomplishing basic work activities. o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). o Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues. o Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences. o Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents. o Writing - Communicates effectively in writing as appropriate for the needs of the audience.
The salary range for this position is $116,000 to $143,000 annually. In addition to the annual salary, the position will be eligible to receive an annual bonus.
Washington Applicants Only: Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.
All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
The application deadline for this position is 28 days after the date of this posting, November 6, 2024.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Why have less when you can have MORE — all under one roof? Rooted in our expertise and leadership in meetings and experiences, Gaylord Hotels intentionally deliver environments, services and programming that bring people together in an extraordinary way. The heart of our brand are STARs, who are creative, entrepreneurial and dedicated to providing thoughtful, big-hearted service to guests. At Gaylord, we provide STARs with opportunities well beyond that of a traditional hotel—offering you endless career opportunities, the extras, and MORE. In joining Gaylord, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
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