Campaign Manager
3 weeks ago
The Campaign Manager will own the setup, management, deployment and tracking of complex multi-channel marketing campaigns for our clients. You will become the go-to person and expert owner of the campaigns.
YOUR RESPONSIBILITIES:
- Own the campaign implementation, management and monitoring on campaign management platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, and Braze
- Create segments using SQL and design complex multi-channel journeys that include dynamic content and trigger-based deployment
- Monitor deployments & deliverability, troubleshoot and resolve issues in a timely manner
- Confirm technical feasibility of desired new marketing programs/features
- Work among agency, vendor, partner and client stakeholders to develop marketing campaigns from concept to execution
- Work with the Marketing Sciences team to setup and track campaigns
- Partner with Development team to productionalize code
- Communicate with internal stakeholders regarding results, deliverables and statuses of programs and initiatives
REQUIRED SKILLS:
- Bachelor's Degree
- Minimum of 2+ years in campaign management marketing operations role
- Proficient experience with providers such as Salesforce Marketing Cloud, Adobe Campaign Classic, Pega, or Braze.
- An acute analytical mind, strong reporting skills, razor-sharp attention to detail and accuracy
- Excellent communication skills and experience working with cross functional teams both within and between organizations
- Experience with HTML, CSS, SSJS, and personalization within Adobe Campaign a plus
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