Affiliate Marketing Manager

2 days ago

Asheville NC United States BabyCenter, LLC Full time

Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.

The Opportunity:

Everyday Health Pregnancy & Parenting is seeking an Affiliate Marketing Manager to drive and own results for our affiliate initiatives across our Pregnancy & Parenting brands, including What to Expect and BabyCenter. You will focus on driving GMV sales for advertisers through affiliate commerce while driving growth across service-related affiliate programs. With an expertise in affiliate advertising, you will orchestrate cohesive marketing strategies across email, push notifications, app messaging, online communities, and more. Reporting to the Director of Affiliate Partnerships, this role is highly collaborative, working across editorial, product, and email marketing teams to drive growth and deliver exceptional results.

We are looking for a strategic thinker with a proven track record in affiliate marketing, a passion for collaboration, and the ability to stay ahead of industry trends. If you excel at optimizing financial performance, driving online traffic and engagement, and leveraging data analytics to tell compelling stories, we encourage you to apply.

Key Responsibilities:

  1. Strategy Development:
    • Assist in developing marketing strategies and objectives to drive traffic, boost engagement, and optimize conversions across online channels.
    • Contribute innovative ideas to support the affiliate strategy, identifying creative opportunities for revenue growth, expanding partnerships, and exploring new initiatives within the pregnancy and parenting niche.
  2. Campaign Coordination:
    • Oversee planning, execution and optimization of affiliate marketing campaigns / shopping content across email newsletters, app promotions, push notifications, etc.
    • Work with the editorial team to develop a planning calendar and framework designed to deliver relevant shopping content at the right time.
    • Collaborate closely with Editorial, Product, and Data Analytics teams regularly to optimize performance and set benchmarks (i.e. conversion rates, average order value) and traffic/reach of commerce content.
    • Develop service-focused affiliate campaigns in categories such as Finance, Travel, and Mental Health, designed to engage users at multiple points in their journey and drive new incremental revenue streams.
  3. Performance Analysis:
    • Monitor and analyze KPIs related to conversion funnels and revenue performance, providing regular insights to stakeholders.
    • Partner with the data analytics team to comprehend business trends by marketing channel, by retailer and category, identifying opportunities and challenges.
  4. Industry Trends and Best Practices:
    • Stay informed about industry trends, best practices, and innovations in affiliate marketing to inform growth strategies.

Job Qualifications:

  • Minimum 3-5 years prior experience in product marketing, e-commerce, or affiliate marketing.
  • BA degree or equivalent.
  • Proven experience in e-commerce and affiliate marketing, with knowledge of the Amazon Associates program, Impact Radius, or other relevant affiliate networks as a plus.
  • Require advanced proficiency in Excel (e.g., pivot tables, VLOOKUP, and data visualization), and experience with affiliate marketing platforms (e.g., Amazon Associates, Impact, CJ, Rakuten) is a strong plus.
  • Previous experience at an affiliate publisher or a pregnancy/parenting brand is a plus.
  • You’re a self-starter, and you love improving processes and efficiencies.

Our Culture and Values:

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health:

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

Note: The salary compensation for this role is $95,000 to $115,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

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