Head of Alternatives Marketing

2 days ago


New York NY United States BNY Mellon Full time

Overview
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere. We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of Head of Alternatives Marketing to join our Segment Marketing team. This role is located in New York City (Hybrid).

In this role, you’ll make an impact in the following ways:

  1. Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy for the alternatives segment, aligning with the firm’s overall business goals.
  2. Client Acquisition & Retention: Lead the development of tailored messaging and value propositions that resonate with both GPs and LPs in alternatives.
  3. Brand Positioning & Thought Leadership: Establish and enhance the firm’s brand presence in the alternatives market, building credibility and awareness, including white papers, webinars, industry reports, and case studies, that position the firm as a thought leader.

To be successful in this role, we’re seeking the following:
  1. 15+ years of client and product marketing experience.
  2. Experience with B2B and B2B2C marketing programs.
  3. Highly analytical mindset and attention to key metrics.
  4. Ability to run experiments and continuous testing in order to optimize performance.
  5. Agile approach to growth marketing and the ability to punch through ambiguity.
  6. Overall track record of professional and academic success.
  7. Experience in building, leading and motivating teams while collaborating in a matrixed organization.

Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.#J-18808-Ljbffr

  • New York, NY, United States The Bank of New York Mellon Corporation Full time

    At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit...


  • New York, United States BNY Mellon Full time

    Overview At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the worlds financial system we touch nearly 20% of the worlds investible assets. Every day around the globe, our 50,000 employees bring the power of their perspective to the table to create solutions with our clients that benefit...


  • New York, United States BNY Mellon Full time

    Overview At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that...

  • Head of Marketing

    2 days ago


    New York, NY, United States Hobson Associates Full time

    Head of Marketing in NYC Client: SaaS based data integration solution for financial institutions. Empowers clients to have a secure, holistic view of their customers. Clients include 6 of the top 10 banks and 8 of the top 10 wealth managers. Offers equity, a competitive salary, and bonus. Play a pivotal role in shaping and executing overall marketing...

  • Head of Marketing

    7 days ago


    New York, United States Audicus Full time

    WHO WE ARE Audicus is an innovative health-tech company. We are changing the hearing aid industry with a leading tele-health solution that streamlines the hearing care experience from user testing to product delivery - both for consumers and providers. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of lives to...

  • Head of Marketing

    1 week ago


    New York, United States Audicus Full time

    WHO WE ARE Audicus is an innovative health-tech company. We are changing the hearing aid industry with a leading tele-health solution that streamlines the hearing care experience from user testing to product delivery - both for consumers and providers. We are highly mission-driven and have reconnected, transformed and empowered tens of thousands of lives to...


  • New York, NY, United States Selby Jennings Full time

    Head of Equity Capital Markets (ECM)Location: New York, NY About the Client:Our client is an exciting Hedge Fund with a deep sector coverage spanning equity long/short markets. Position Overview: We are seeking a visionary and experienced Head of Equity Capital Markets (ECM) to establish and lead our client's ECM coverage. The successful candidate will be...


  • New York, NY, United States Selby Jennings Full time

    Head of Equity Capital Markets (ECM) Location: New York, NY About the Client: Our client is an exciting Hedge Fund with a deep sector coverage spanning equity long/short markets. Position Overview: We are seeking a visionary and experienced Head of Equity Capital Markets (ECM) to establish and lead our client's ECM coverage. The successful candidate...


  • New York, NY, United States Selby Jennings Full time

    Head of Equity Capital Markets (ECM)Location: New York, NY About the Client:Our client is an exciting Hedge Fund with a deep sector coverage spanning equity long/short markets.Position Overview:We are seeking a visionary and experienced Head of Equity Capital Markets (ECM) to establish and lead our client's ECM coverage. The successful candidate will be...


  • New York, New York, United States BNY Mellon Full time

    At BNY Mellon, we're at the forefront of global financial services. Our 50,000+ employees worldwide bring diverse perspectives to create innovative solutions for our clients, making a positive impact on businesses, communities, and individuals globally. We strive to be leaders in the industry, recognized for innovation and inclusivity. Through unique ideas...

  • Head of Marketing

    7 days ago


    New York, United States Torchlight Full time

    Torchlight Hire is seeking a driven Head of Marketing to lead global marketing strategy and operations for a fast-paced financial services consultancy in NYC. Qualified candidates must have substantial experience in performance marketing strategy & execution for multiple lines of business and in managing priorities of a cross-functional team and internal...

  • Head of Marketing

    1 week ago


    New York, United States Torchlight Full time

    Torchlight Hire is seeking a driven Head of Marketing to lead global marketing strategy and operations for a fast-paced financial services consultancy in NYC. Qualified candidates must have substantial experience in performance marketing strategy & execution for multiple lines of business and in managing priorities of a cross-functional team and internal...

  • Head of Marketing

    3 weeks ago


    New York, United States Storm2 Full time

    Head of Enterprise MarketingAbout UsWe are a dynamic, fast-growing financial technology company focused on building a reliable payment infrastructure that enables businesses and consumers globally to send and receive payments effortlessly. Our mission is to ensure that everyone, especially across Africa, can fully participate in the global economy. We...


  • Merrimack, NH, United States Fidelity TalentSource LLC Full time

    Job Description:The Role u200BThe Institutional Client Group (ICG) is the distribution arm of Fidelity s Asset Management business with responsibility for managing the investment relationships with Fortune 500, large public sector, endowments/foundations and insurance clients.u00A0 We are looking for an experienced financial services professional who has...

  • Head of Marketing

    1 week ago


    New York, United States FalconX Full time

    Who are we? FalconX is a pioneering team of operators, investors, and builders committed to revolutionizing institutional access to the crypto markets. Operating at the intersection of traditional finance and cutting-edge technology, FalconX addresses the industry's foremost challenges: Navigating the digital asset market can be complex and fragmented, with...

  • Head of Marketing

    2 days ago


    , ID, United States Brassicagroup Full time

    Position: Head of Marketing ID: Rec202404 The job holder will take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. He/She will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term...


  • New York, NY, United States Clair Full time

    Are you who we're looking for? We are seeking an experienced Head of Legal and Compliance with a background in consumer finance, regulatory compliance, privacy, and data use to join and lead our growing Legal & Compliance team. As the Head of Legal and Compliance, you will advise and collaborate with our product, engineering, business, and marketing...

  • Head of Marketing

    1 week ago


    New York, United States VidMob Full time

    Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world's largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob's influence lies in its partnerships and...

  • Head of Marketing

    7 days ago


    New York, United States tabs platform inc Full time

    About the Company Tabs is an AI-powered revenue automation platform for B2B businesses. Using the power of AI, Tabs is able to understand and extract elements from even the most complex B2B contracts and then power automated billing, revenue recognition and reporting workflows. Our customers use Tabs to eliminate manual work, collect cash faster, streamline...

  • Head of Marketing

    1 week ago


    New York, United States tabs platform inc Full time

    About the Company Tabs is an AI-powered revenue automation platform for B2B businesses. Using the power of AI, Tabs is able to understand and extract elements from even the most complex B2B contracts and then power automated billing, revenue recognition and reporting workflows. Our customers use Tabs to eliminate manual work, collect cash faster, streamline...