Vice President of Marketing and Brand Strategy

22 hours ago


Wichita KS United States Legend Senior Living Corporate Office Full time

You have the opportunity to make a significant impact in the senior living industry through innovative marketing strategies and brand leadership. Join the team in a dynamic work environment that values professional growth, where your exceptional leadership skills will play a pivotal role in expanding our company’s vision and achieving top-tier client service goals. The Vice President of Marketing & Brand Strategy position is tailored for someone who believes in setting the highest standards in service, environment, and care for our residents. The ideal candidate is fast-paced, organized, strategic, driven, communicative, and innovative. Must be based in or around Wichita, KS.

Some of the responsibilities of the position may include, but are not limited to, the following:

  1. Drive alignment of marketing goals with sales expectations to optimize occupancy rates and revenue growth across all communities.
  2. Strategically plan and execute comprehensive marketing programs tailored to enhance brand positioning and market presence.
  3. Oversee all aspects of company-wide marketing, branding, communications, and public relations activities to uphold and strengthen the brand identity. This includes website, collateral, and digital efforts (including drip campaigns, e-books, blogs).
  4. Direct editorial design, production, and distribution efforts, ensuring alignment with corporate directives from the CEO and SVP of Sales and Marketing.
  5. Develop, implement, and evaluate the effectiveness of digital marketing, communications, and PR strategies to maximize impact and engagement.
  6. Manage media relations, coordinating inquiries and maintaining regular communication to bolster positive exposure and brand reputation.
  7. Provide strategic guidance, training, and support to Residence Directors and Sales Directors to optimize marketing, communication, outreach, and PR efforts, driving measurable results.
  8. Ensure comprehensive marketing research is conducted and guide the development of annual and quarterly marketing plans to achieve strategic objectives and enhance community-specific outcomes.

Requirements

  1. Minimum 5 years prior experience in leading corporate marketing strategy and department team.
  2. Proficient in Microsoft Office suite required; working knowledge of Adobe design applications preferred.
  3. Strong attention to detail, ability to anticipate needs, sales presentation, follow-through, and ownership on assignments.
  4. Bachelor’s degree in marketing, communications, advertising, or similar discipline; or equivalent experience.
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