Tech Product Manager- Member Acquisition

2 weeks ago

Marlborough MA United States BJ's Wholesale Club Full time

T Product Manager - Product Manager for Member Acquisition

Who You Are:

  • Experienced in product management within complex omni-channel retail environments.
  • Strong understanding of driving member acquisition strategies in a Digital e-commerce landscape.
  • Skilled in connecting cross-channel marketing tactics to drive member acquisition.
  • Proficient with marketing automation platforms, customer data platforms (CDP) and CRM systems.
  • Experienced with acquisition tactics using 1st party and 2nd party data sources.
  • Effective at prioritizing features and managing stakeholders.

Role Overview:

  • Establish and execute the strategy for Member Acquisition initiatives.
  • Align acquisition product portfolio with technology and marketing strategies using data-driven decisions.
  • Focus on optimizing member acquisition journeys, targeting tactics, and conversion efficiency to boost new member growth and revenue.
  • Foster relationships across the company within cross-functional teams to enhance member acquisition capabilities.

Key Responsibilities:

  • Partner with Marketing and Digital teams to align technology with strategic Member acquisition goals.
  • Advocate for potential Member needs across IT products and services.
  • Use data insights from our Enterprise Data Warehouse and CDP to identify opportunities for effective targeting and decision making.
  • Analyze current processes and technology to find improvement areas in the acquisition funnel.
  • Create strategic roadmaps and manage product backlogs for acquisition initiatives.
  • Lead development, deployment, and optimization of acquisition products and services.
  • Define and measure KPIs for product adoption, acquisition performance, and new member quality.
  • Promote cross-departmental collaboration to ensure a cohesive acquisition experience.
  • Politically astute; able to navigate complex organizations; demonstrated ability to achieve results through influence in a cross-functional, global matrixed team environment.

Requirements:

  • Proven product management experience in retail, particularly in member acquisition or growth strategies.
  • BA/BS in Engineering, Business, Marketing, or related field.
  • 6+ years in product management, retail, or related fields with a focus on customer acquisition.
  • Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate.
  • Excellent communication skills with ability to articulate complex acquisition concepts.
  • Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base
  • Experience in strategy development and execution for omni-channel acquisition.
  • Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
  • Ability to manage ambiguity and drive organizational change in a fast-paced environment.
  • Experience in automation of marketing tactics using generative AI and other ML models highly desirable.

Leadership Competencies:

  • Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member acquisition.
  • Influential leader, able to manage stakeholders without direct authority.
  • Clear communicator and proactive problem solver in the realm of member acquisition.
  • Balances strategic vision with operational excellence in acquisition initiatives.
  • Ability to ramp up quickly on member acquisition marketing business domains.
  • Create, lead, manage and develop high-performing cross-functional teams focused on profitable member growth.

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