Senior Marketing Manager
2 days ago
Senior Marketing Manager - Demand Creation
VETRO Inc is known in the market for simplifying complex fiber network GIS, thereby democratizing users’ ability to create and share data, massively increasing efficiency and transparency of projects, and increasing speed to market. With a comprehensive digital inventory modeling the physical layer of the internet, coupled with Open APIs, network owners can readily operationalize their map and unlock business value. Learn more at .
Position Overview:
VETRO is seeking a dynamic and results-driven Senior Marketing Manager to lead demand generation, owning end-to-end strategy and execution of marketing plans to generate leads, drive pipeline creation, and grow ARR. The ideal candidate will enjoy creating bold, effective marketing campaigns, orchestrating cross-channel strategies, and be motivated by results.
Key Responsibilities, including but not limited to:
Omnichannel Campaign Management (Podcast, Website, SMM, Email, Referral, Review Websites, PPC, etc.)
- Ensure programs deliver the targeted MQLs for the Sales Team from across all campaigns. Track and measure marketing pipeline actively to identify trends and missed opportunities.
- Collaborate with the sales team to develop effective sales cadences for stronger lead management and conversion.
- Manage and grow VETRO social media presence across platforms such as LinkedIn, Twitter, and Facebook.
- Develop and execute a content calendar that aligns with marketing objectives, engaging with the community to increase brand awareness and drive website traffic.
- Lead efforts to improve VETRO SEO rankings and organic traffic through keyword strategy, on-page optimization, and content creation.
- Plan, manage, and execute company webinars, working with internal teams to ensure timely delivery and alignment with marketing goals.
- Track and report on campaign performance metrics, providing insights on engagement and lead conversion to inform future programs and optimize ROI.
Sales Enablement Content :
- Work closely with sales and product marketing teams to develop engaging sales enablement content, including product one-pagers, presentations, case studies, and customer success stories.
- Ensure all marketing collateral is up to date, on-brand, and aligned with VETRO value propositions.
Video Content Creation :
- Collaborate with internal teams to create video scripts and storyboards that align with VETRO marketing goals.
- Ensure video content is optimized for web, social media, and email marketing campaigns, enhancing customer engagement.
HubSpot Marketing
- Manage the HubSpot platform, ensuring it is fully leveraged for campaign automation, lead nurturing, and email marketing.
- Develop and maintain reporting dashboards to track key metrics, including lead volume, conversion rates, and campaign ROI.
- Implement advanced workflows for automation, ensuring streamlined campaign execution and personalized customer engagement.
Agency Oversight
- Drive collaboration with external agencies to ensure seamless execution of marketing activities.
Qualifications, Professional Requirements:
- Proven experience in B2B marketing, with a focus on demand generation and brand positioning
- 5+ years of Demand Generation experience
- 5+ years of Performance Marketing experience
- Strong analytical skills for translating insights into strategies and campaigns that drive high-quality leads
- Experience managing social media channels and developing social media strategies.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- CRM and email marketing experience (HubSpot preferred)
- Expertise in digital marketing tools (SEO, PPC, Social Media Ads/Organic)
- Excellent content creation skills, with the ability to draw upon insights from external sources, ongoing podcast interviews with our Ideal Customer Profile (ICP), and internal customer interactions
- Strong Organizational, Communication, Presentation, and Analytical Skills
What we offer:
- Ability to work in a market-disruptive, growth-oriented business; with a mission to bridge the digital divide and enable better connectivity for all
- Competitive compensation and benefits package
- Medical, dental, vision, life & disability coverage, and 401(k) match
- Opportunity to work remotely, if desired
- Generous paid time off policy
About VETRO
VETRO delivers the world’s best map-based SaaS platform to plan, design, build and operate the internet infrastructure that enables a connected and sustainable world. Our flagship Product VETRO FiberMap is purpose built for Internet Service Providers and others who own or manage fiber networks and need to share connected network data with partners in the broadband ecosystem. At VETRO, we are passionate about enabling better connectivity for all, and expediting time to value for our customers. The company is located in Portland, ME.
Everyone is welcome here. At VETRO, we strive to create an inclusive environment that empowers our employees. We know diverse teams make stronger teams, and we believe our products benefit from our diverse backgrounds and experiences. We are proud to be an equal opportunity employer and we invite all qualified applicants to apply.
Questions? We'd love to hear from you
#J-18808-Ljbffr-
Senior Product Marketing Manager
2 days ago
Portland, ME, United States VETRO FiberMap, Inc. Full timeCompany Overview: At VETRO, we believe visualizing data unlocks hidden potential, radically simplifying the way businesses operate and digitizing the future of connectivity. We focus on empowering network operators with unparalleled clarity and control over their fiber networks, enabling them to move faster, better, and more efficiently than ever before....
-
Senior Marketing Manager
2 days ago
Austin, TX, United States VVater Full timeVVater is a US-based, next-generation water treatment company that aims to provide Water for Humankind with a cornerstone of sustainability and a promise of a better, healthier tomorrow—servicing various industries and markets around the world from Real Estate, Wastewater Treatment, Municipal Potable Water, and multiple others, in particular, focusing on...
-
Senior Marketing Manager
2 days ago
Austin, TX, United States VVater Full timeVVater is a US-based, next-generation water treatment company that aims to provide Water for Humankind with a cornerstone of sustainability and a promise of a better, healthier tomorrow—servicing various industries and markets around the world from Real Estate, Wastewater Treatment, Municipal Potable Water, and multiple others, in particular, focusing on...
-
Entry Level Marketing Manager
1 month ago
Bridgeville, PA, United States Tunnel Vision Marketing Full timeTunnel Vision Marketing is a trusted business development firm in Bridgeville, PA specializing in customer acquisition and revenue growth for our clients. We focus on driving results through strategic sales initiatives and building strong client relationships. As an Entry Level Management Associate, you will play a crucial role in our team’s efforts to...
-
Senior Marketing Manager
2 days ago
Chicago, IL, United States tastylive, Inc. Full timeCompany Name: tastyfx As a Senior Marketing Manager , you will be responsible for developing the full-funnel marketing strategy and managing a multi-million-dollar budget for the fastest-growing forex trading provider in the US. This role will report directly to the firm’s Chief Executive Officer. The Senior Marketing Manager role is a senior role that...
-
Performance Marketing Manager
2 days ago
Scottsdale, AZ, United States Performance Marketing Directory Full timePerformance Marketing Manager StayFrank.com ScottsdaleStart Date: 07/08/2024Salary: $80,000.00 Full-TimeAbout StayFrank. StayFrank is a start-up, Home Sale Leaseback, Proptech company that provides Homeowners, who are locked out of traditional financing solutions, the opportunity to access their equity without having to qualify for new loans or selling and...
-
Senior Marketing Manager
3 days ago
Bartlett, TN, United States Kele Companies Full timeFounded at the birth of the building automation industry in 1983 as Kele & Associates (now Kele Companies), we became the first building automation distributor to offer an all-inclusive platform. Over the next 40 years, Kele Companies has grown into a world class Building Automation Systems distributor with its headquarters remaining strategically located...
-
Senior Marketing Manager
4 weeks ago
Boston, MA, United States TechYard Recruitment Full timeReady to help redefine the Content Managment space? We’re looking for a Senior Marketing Manager to lead the North American marketing division and drive brand growth across the region. You’ll take on a hands-on, strategic role, working closely with sales and cross-functional teams to create a powerful marketing pipeline, increase brand awareness, and...
-
Senior Marketing Manager
1 month ago
Boston, MA, United States TechYard Recruitment Full timeReady to help redefine the Content Managment space? We’re looking for a Senior Marketing Manager to lead the North American marketing division and drive brand growth across the region. You’ll take on a hands-on, strategic role, working closely with sales and cross-functional teams to create a powerful marketing pipeline, increase brand awareness, and...
-
Senior Marketing Manager
3 days ago
, LA, United States Surgent McCoy CPE LLC Full timeKnowFully Learning Group provides comprehensive and engaging continuing education for professionals at all experience levels and support those preparing for certification exams. We service two main industries - Finance/Accounting and Healthcare. Our employees are innovative and passionate about learning. We embrace each other’s differences. Through our...
-
Senior B2B Marketing Manager
3 days ago
, IL, United States VELVETECH LLC Full timeVelvetech is an American global software development company headquartered in Miami, FL, and with an office in Chicago, IL. Velvetech has its developers strategically distributed in 10+ global technical job markets to deliver the best in class software engineering and exceptional client services. We have 20+ years of experience in software and hardware...
-
Senior Marketing Manager
2 days ago
Exton, Chester County, United States XL CATLIN Full timeJob Description - Senior Marketing Manager (11008022D20241010) We are seeking an experienced, results-driven Senior Marketing Manager to join our team at AXA XL. Our Marketing function supports AXA XL’s business goals by driving a high level of external market visibility for our people, products, expertise, services, innovation and thought leadership,...
-
Senior Product Marketing Manager
2 days ago
Frisco, TX, United States Refinitiv Full timeSenior Product Marketing Manager We are hiring a Senior Product Marketing Manager for our ONESOURCE Indirect Tax solution portfolio. The Senior Product Marketing Manager will drive execution and management of product marketing and product launch activities in our Corporates division. You will manage and own a wide range of essential product marketing...
-
Senior Marketing Manager
3 days ago
, MN, United States Roers Companies LLC Full timeDescription About Us Roers Companies is a 2024 USA Today Top Workplace and an emerging national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in...
-
Senior Marketing Manager
4 weeks ago
Archbold, OH, United States Robert Half Full timeThis role is a core member of the leadership team and will collaborate with leadership, sales and product management to develop and execute annual marketing plans, initiatives, and budget. The senior marketing leader will be the central point for all marketing initiatives and manages projects from concept through completion.ResponsibilitiesDevelop and manage...
-
Senior Manager, Field Marketing
2 days ago
Dublin, OH, United States Presidio Networked Solutions Inc Full timePresidio Networked Solutions Inc - Senior Manager, Field Marketing - Dublin, Ohio Description SEIZE THE OPPORTUNITY TO BE A PART OF SOMETHING GREAT! Presidio is on the leading edge of a technology-driven movement to transform the way business is done, for our customers and our customers' customers. Joining Presidio means immersing yourself in a culture of...
-
Senior Marketing Manager
1 month ago
Archbold, OH, United States Robert Half Full timeThis role is a core member of the leadership team and will collaborate with leadership, sales and product management to develop and execute annual marketing plans, initiatives, and budget. The senior marketing leader will be the central point for all marketing initiatives and manages projects from concept through completion.Responsibilities Develop and...
-
Senior Marketing Manager
3 days ago
, MO, United States Clayco Corporation Full timeClayco (LJC - Marketing ) -Overland, MO, United States About Us Lamar Johnson Collaborative (LJC) is a team of high-energy professionals. We share a passion for design, a collaborative approach, and a casual culture. We solve challenges by leveraging the collective expertise and ingenuity of the best and brightest minds across development, design, and...
-
Senior Marketing Manager
2 days ago
Sebring, FL, United States AdventHealth Heartland Full timeAll the benefits and perks you need for you and your family: Benefits from Day One Paid Days Off from Day One Student Loan Repayment Program Career Development Whole Person Wellbeing Resources Mental Health Resources and Support Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that...
-
Senior Marketing Manager
2 days ago
Sebring, FL, United States AdventHealth Full timeAll the benefits and perks you need for you and your family: Benefits from Day One Paid Days Off from Day One Student Loan Repayment Program Career Development Whole Person Wellbeing Resources Mental Health Resources and Support Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that...
