Employer Brand Manager

POSITION SUMMARY:
Are you a strategic thinker with a flair for brand creative design? Do you have a strong desire to help an organization attract top talent? Penske is seeking an Employer Brand Manager - Campaign Design and Creative to join our dynamic Talent Acquisition team. This role will focus on amplifying our presence, elevate our brand story, reaching talent for our targeted roles, and position us as an employer of choice. In this role, you will spearhead employer brand campaigns across various channels, crafting compelling narratives that resonate both internally and externally. If you have a passion for employer branding, a track record in campaign design, and a knack for cross-channel digital strategy, this is the perfect opportunity for you.
Qualified candidates will have at least 5 years of experience leading employer brand initiatives preferably within a large, multi-site organization. Proven experience in leading brand awareness efforts, recruitment strategies, and demonstrating strong project management excellence will set you apart. Optimal candidates will have prior supervisory experience of direct reports and demonstrates success of getting work done through others. This role will have strong collaboration with our corporate Marketing partners and external brand partners.
Join us to shape and showcase our employer brand and make a lasting impact This position will be based out of our corporate offices in Reading, PA, with a hybrid work schedule of at least 3 days in office. Penske recognizes the importance of meaningful work and opportunities to gain new skills and perspectives through multiple development channels.
JOB RESPONSIBILITIES:
- Brand Narrative: Create and promote a strong, consistent brand narrative through various mediums. Suggest visual and video content needs and guide messaging and asset creation. Maintain an asset lifecycle project map and an ongoing content calendar.
- Design Concepts: Develop quarterly marketing design concepts that align with business hiring objectives. Create content that highlights our company, culture, work environment, job opportunities, and events.
- Campaign Management: Collaborate with employer brand leadership, marketing teams, and third-party agencies to oversee the strategic planning, creation, and execution of multi-channel content. Focus on social media and digital platforms to enhance awareness of the Penske employer brand and company culture.
- Creative Collaboration: Work closely with cross-functional partners and agency creative teams to develop and implement campaigns, career site experiences, and channel-specific creative strategies. Manage asset creation, execution, and performance reporting for each campaign or asset execution.
- Content Development: Collaborate with Penske's marketing team and agency partners to review and refine content and creative design for recruitment advertising. Focus on raising awareness of our company culture and converting candidates for open positions. This could include video and/or photography projects and productions.
- Media Integration: Coordinate media efforts with talent acquisition technology to automate lead and source tracking. Develop source tags and UTM links to track campaign effectiveness.
- Key Recruitment Platforms: Maintenance and enhancement initiatives of career site and key media platforms.
- Social Media Presence: Collaborate across department peers that manage recruitment marketing to plan, establish, and oversee Penske's social media presence across platforms such as Twitter, Facebook, LinkedIn, Instagram, and YouTube. Develop strategies to attract prospective employees and identify new recruitment opportunities.
- Performance Optimization and Reporting: Utilize performance insights and analytics to experiment with new approaches across digital touchpoints. Optimize marketing and communications strategies based on key learnings. Partner with team to review media data and reporting to measure overall metrics and ROI.
- Candidate Experience: Monitor and manage the candidate experience and the company's digital reputation including employer review platforms. Ensure alignment of brand work with recruitment marketing efforts including company profiles and even
- Leadership and Communication: Provide strong leadership and communication, inspiring cross-functional teams to achieve both short-term and long-term creative and brand objectives.
- Industry Trends: Stay current with industry and marketing trends, continuously researching innovative channels and ideas to advance our branding and marketing efforts.
- Adaptability: Thrive in a dynamic, fast-paced environment, managing a high volume of activity and adapting to changing needs.
QUALIFICATIONS:
- Education: Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
- Experience:
o At least 5 years in leading employer branding and recruitment marketing is required.
o 2-4 years of experience in campaign design and management is required.
o Prior experience in Talent Acquisition or Recruiting is a highly preferred.
o At least 2 years of demonstrated leadership, optimally leading direct reports is highly preferred. Minimally, must have experience leading the work of teams.
- Skills and Knowledge:
o Expertise in multi-channel media strategy and recruitment marketing programs.
o Deep understanding of social media platforms and paid marketing strategies.
o Ability to analyze and communicate ROI, KPIs, and reporting metrics effectively.
o Strong project management experience with demonstrated success
o Strong negotiation and management skills with media partners and vendors.
o Proven ability to deliver compelling and engaging presentations that effectively communicate key messages and drive audience engagement. Exceptional written and verbal communication skills.
- Additional Requirements:
o Ability to manage multiple projects simultaneously with a hands-on, proactive approach.
o Ability to work in a fast-paced dynamic environment.
o Regular, predictable, full attendance is an essential function of the job
o Willingness to travel as needed (up to 20%). Travel as needed (up to 20%), adhere to the required schedule, and complete necessary employment screenings, including background checks (past employment, education, and criminal history) and drug testing.
o Perform additional tasks as assigned by the employer brand director.
PHYSICAL REQUIREMENTS:
- The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The associate must regularly lift and /or move up to twenty-five pounds, frequently lift and/or move up to fifty pounds.
- Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus.
- While performing the duties of this Job, the associate is regularly required to stand; walk; sit and talk or hear. The associate is frequently required to use hands to finger, handle, or feel and reach with hands and arms.
Penske is an Equal Opportunity Employer.
About Penske Truck Leasing/Transportation Solutions
Penske Truck Leasing/Transportation Solutions is a premier global transportation provider that delivers essential and innovative transportation, logistics and technology services to help companies and people move forward. With headquarters in Reading, PA, Penske and its associates are driven by a dedication to excellence and a commitment to customer success. Visit Go Penske to learn more.
Job Category: Human Resources
Job Family: Human Resources
Address: 100 Gundy Drive
Primary Location: US-PA-Reading
Employer: Penske Truck Leasing Co., L.P.
Req ID: