Digital Marketing Manager

1 day ago

Rockville MD United States Aramark Full time
Job Description

The Digital Marketing manager is responsible for supporting the management and implementation of Avendra's digital strategy, including SEO, SEM, email marketing, online advertising campaigns, and social media. This role builds/executes digital marketing programs and solutions to help improve Avendra's brand health, fuels the sales funnel, drives consumer, client, and supplier loyalty, as well as customer acquisition. The Digital Marketing Manager will partner with key strategic leaders in Marketing, Account Management, Sales, Field Support, Sourcing and other cross-functional teams to drive action for the organization leveraging our digital strategies, as well as work with agency partners who function as an extension of our team. This individual plays a pivotal role in optimizing our online presence, increasing our digital footprint, and supporting achievement of our business objectives.

Reports to: Digital Marketing Director

Responsibilities
  1. Support implementation and maintenance of scalable website platform with robust CMS (Content Management System) across all Avendra and affiliated segments.
  2. Own website maintenance including content and creative updates as needed.
  3. Develop strong search engine optimization approach and apply consistently to websites across Avendra offering, continually optimizing to ensure supported segments and solutions are highly visible in search.
  4. Identify and support implementation and optimization of paid and organic digital marketing campaigns focused on customer acquisition and brand awareness.
  5. Continually test new creative, ad platforms and ad strategies in pursuit of achieving business objectives.
  6. Manage our CRM platform (Hubspot) for marketing automation/email marketing campaigns in collaboration with Growth Marketing and Communications to engage with our existing customers, clients, suppliers & prospects.
  7. Partner with appropriate teams on accurate contact & list management.
  8. Partner with Growth Marketing to integrate video solutions platform in digital campaigns where appropriate.
  9. Design, build, monitor and maintain our social media presence, namely on LinkedIn, with increased focus on video integration.
  10. Analyze website traffic, engagement, and conversion metrics to measure the success of digital efforts.
  11. Provide performance reporting and data-driven insights for all digital marketing activities monthly.
  12. Create proactive approaches to pilot and test emerging technologies and experiences where appropriate.
  13. Harness compliant AI strategies to accelerate aspects of digital efforts.
  14. Support ideation and implementation of long-term digital roadmap, delivering on the needs of the business and anticipating opportunities to grow Avendra's broader digital presence.
  15. Create and maintain an editorial calendar to deliver targeted content in collaboration with Growth marketing and Communications teams.
  16. Support the integration and management of Avendra's marketing/sales technology tools and platforms in partnership with platform owners, ensuring they work seamlessly together (Wordpress, Hubspot, Google Analytics, Salesforce connection points) while identifying opportunities for improvement.
  17. Partner with IT to identify UX improvements and enhancements on MyAvendra and other internal platforms.
  18. Partner with Aramark Digital Marketing team to drive synergies, share best practices, leverage innovation and processes, and compare performance for optimization and improvement.
Qualifications
  1. Solid technical skills with the ability to grasp new technology systems easily.
  2. Social media savvy, with a passion for staying on top of trends.
  3. Experience with SEO and SEM strategy and keyword research.
  4. Understanding of website analytics tools, such as Google Analytics.
  5. Excellent communication skills (e.g. writing, proofreading, presenting).
  6. Solid project management skills - detail oriented and capable of managing multiple projects simultaneously.
  7. Analytical mindset, data-driven, results-oriented.
  8. Ability to work with a wide range of audiences in a professional manner.
  9. 5+ years of experience in B2B marketing, digital marketing.
  10. BS/BA in relevant field (e.g., marketing, communications, public relations).
  11. Experience with email service providers (e.g., Hubspot, Salesforce, etc.).
  12. Proficient in Microsoft platforms and possesses basic design and writing capabilities.
  13. Strong written and oral communication competencies.
Requirements

Work on-site at our office location at Avendra - Gaithersburg, MD or Aramark - Philadelphia, PA.

About Aramark

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential.

Learn more about working here at aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

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