Brand Manager- Toy Development

3 weeks ago


Andover MA United States Boston Hire Full time

As a Brand Manager, you will play a pivotal role in shaping and executing our brand strategy. You will develop and implement strategic plans to drive brand growth and performance, lead a talented team, and manage cross-functional collaborations. Your goal is to ensure that all brand messaging and assets align with our overarching strategy. If you’re a results-oriented leader with a passion for brand development and marketing, we want to hear from you

Key Responsibilities:

Strategic DirectionDevelop and drive strategic brand plans and seasonal development in line with the portfolio strategy. Create a 3+ year Brand Direction Outline and present it to leadership in collaboration with design counterparts.

Brand & Marketing Strategy: Lead the creation of comprehensive Brand & Marketing Strategies. Collaborate with senior leads to define and deliver a cohesive line plan, including price points, margins, SKU mix, and feature sets.

Financial Planning: Develop and present Financial Planning & Growth Strategies. Support budget management and financial planning at the brand level. Monitor financial performance, including revenue tracking, margin and profitability review, and ROS analysis.

Product Collaboration: Partner with the Product team to ensure adherence to milestone deliverable dates and define line plan architecture. Work with design, engineering, and procurement teams to achieve margin goals and FOB (cost).

Communication & Asset Management: Oversee the development of communication touchpoints and assets, ensuring alignment with brand strategy and focusing on consumer benefits and features.

Presentation & Analysis: Deliver seasonal concept and model review decks and sales summit presentation decks. Lead post-season launch analysis and evaluate performance against competitors to inform future planning and drive category growth



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