Director Product Marketing Marketing New York

2 days ago

New York NY United States Nimbleway Full time

Come and shape the modern era of data and AI

Nimble is the first business external data platform, making data decision-making easier than ever, with our award-winning AI-powered data structuring technology. Nimble connects business users with the public web knowledge.

We empower businesses with mission-critical real-time external data to unlock advanced competitors’ intelligence, price comparison, and companies’ data for sales and marketing. We translate data into immediate business value.

With Nimble, data teams build advanced AI applications that connect enterprise-ready real-time web data to their custom GPTs. Modern BI teams use Nimble to build business dashboards and unlock new opportunities with market visibility. Data is the king.

We will disrupt the traditional market intelligence space. The reward is great – we can disrupt the legacy data industry worth $100B and build a data-connected world.

About the Role:

As a Director of Product Marketing Manager at Nimble, you will play a pivotal role in crafting Nimble's product messaging, competitive differentiation, and marketing positioning.

You’ll be responsible for developing and executing comprehensive marketing strategies to promote our products. You’ll also be responsible for distilling complex products into clear messaging which our global Go To Market teams can use to sell our products.

In your position, you will work closely with the CEO, product management, marketing, sales, and customer success teams to ensure the successful launch and adoption of our products. Your goal will be to clearly articulate the value propositions, differentiate our offerings in the market, drive customer engagement and revenue growth.

What You’ll be Doing:
  • Own the product narrative and the company storytelling.
  • Craft compelling messaging and positioning that resonates with target audiences. Ensure consistency across all marketing channels.
  • Develop high-quality marketing content such as case studies, white papers, blog posts, webinars, and product videos to support demand generation efforts.
  • Extract the data business value, work with the enablement team to create collateral and demos.
  • Collaborate with the demand generation team to create and optimize campaigns that will drive lead generation, customer acquisition, and retention.
  • Work closely with customer success teams to identify and promote customer stories, testimonials, and case studies that highlight the value of our products.
  • Monitor and report on the performance of product marketing initiatives, using data to refine strategies and improve outcomes.
  • Partner with product management, sales, customer success, and other departments to ensure alignment and effective execution of product marketing strategies.
  • Develop and execute comprehensive go-to-market strategies for new product launches and feature releases.
  • Conduct market research to understand customer needs, market trends, and competitive landscape. Use insights to influence product development and marketing strategies.
What You Should Have for the Role:
  • 5+ years of experience in product marketing leadership role, coming from a SaaS company, experienced growth, preferred with AI products.
  • Strong understanding of AI products, technology, and industry trends.
  • Extensive experience in creating various types of content, including white papers, infographics, web copy, LinkedIn posts, and blog posts.
  • Experience in conducting training, webinars, and participating in tradeshows and events.
  • Proven track record of successful product launches.
  • Excellent written and verbal communication skills, with the ability to create compelling content and present complex ideas clearly.
  • Analytical Skills: Data-driven mindset with experience in using analytics tools to measure and optimize marketing performance.
  • Ability to work collaboratively in a cross-functional team environment.
  • Deep understanding of customer needs and a passion for delivering value through product marketing.
  • Bachelor’s degree in Marketing, Business, or a related field. MBA or other advanced degree is a plus.
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