Services Business Strategy Director

2 days ago

Washington IN United States Salesforce, Inc. Full time

The Marketing Cloud Strategists lead and drive vision, strategy, and alignment with our Salesforce customers’ Marketing Leaders. We focus on delivering vision-to-value by redefining our customers’ businesses through an experience-led, human-centered approach. We bring a deep level of expertise in transforming businesses and brands—focusing on seamlessly integrating business goals and the power of our Salesforce platform. We work with customers to define their vision, plan their strategies and launch transformational experiences that create measurable impact. This role supports our Comms industry teams.


Responsibilities

Key Responsibilities:

  • Responsible for building strategic relationships with our most senior C-level customers to significantly help guide them in addressing their transformational Marketing Cloud and Data Cloud needs
  • Accountable to create various degrees of appropriate transformational strategic visions, digital maturity assessments, roadmaps, customer & user experience journey maps, and other strategic recommendations - with the expectation of also bringing these experiences to life.
  • Be the catalyst for change between technology, brand, and business - with a strong skill in working with Marketing technology.
  • Partner with Industry Portfolio Leads on new business by identifying new business opportunities and connecting the appropriate abilities needed to support
  • Support business development in pursuits, solutions, estimation and high level staffing plans
  • Use compelling storytelling and future visioning to drive consensus, alignment, and implementation of visions.
  • Drive a culture of business value-driven decision making and measurement.
  • Partner with cross-functional teams, agencies, and partners - up to an executive level.
  • Develop thought leadership, being a champion of innovation and standard processes.
  • Provide leadership for teams within the Marketing workstream.

Leadership Qualities
  • Strategic Thinker: Ability to translate details into bigger picture implications driving the business forward, challenging the status quo. Understands industry, market and organizational dynamics with the intellectual horse-power to handle growing complexity and ambiguity. Aligns the right resources to the task at hand; foresees and plans around obstacles.
  • Talent Management: Has a passion for building great teams - validated ability to develop others who have significantly contributed to company success with a history of building strong project delivery. Champions talent beyond own organization.
  • Innovate for Growth: Always thinking about how to make improvements; able to implement changes that map to business strategy. Stays abreast of pioneering technology trends.
  • Focus on Customer Success: Builds and manages relationships with customers; shapes solutions that have significant positive impact on their business.
  • Builds Trust and Credibility: Makes decisions based on organization’s values - actions are consistent with company’s core values. Ability to set clear vision - role models a growth mindset and shares mistakes widely for others to benefit and embraces a learning mentality.
  • Lead & Adapt to Change : Thrives in a changing, dynamic environment - Relishes leading even when times are tough and models the attributes of a GREAT leader.
  • Courageous Communicator: Must be able to take an unpopular stand if vital for the betterment of our business. Must encourage a transparent and healthy debate while seeking the best alternative. This leader is looked to for direction in a crisis, faces adversity head on, and is energized by tough challenges.

Desired Skills & Experience:

  • 15+ years experience, with 8+ years leadership experience
  • Salesforce Marketing Cloud and Data Cloud product knowledge and expertise as well as knowledge of Salesforce products and ecosystem - at an enterprise level.
  • Experience leading teams at a Director+ level and comfort combining business case evaluation, idea-to-reality planning, analysis-led insight development, and strategy to build best-in-class programs.
  • Industry experience in Comms/ Media/ Telco highly preferred
  • Experience delivering to large groups, and executive level marketers.
  • Proficiency in Google Workspace suite, including Slide development, and digital collaboration tools like Miro, Mural, or similar.
  • Strong written and verbal communication skills - with an emphasis on compelling storytelling and visualization skills (virtual and onsite presentations or workshops).
  • Design and facilitation of workshops, user testing, and research sessions.
  • Strong analytical skills, or the ability to translate large and complex sets of information into simple digestible stories.
  • A commitment to listen and learn with empathy and a curious approach to problem solving.
  • Confident, strategic leader with proven track record of ownership and accountability in your career.
  • Bachelor’s or advanced degrees, or equivalent in work experience.
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