Head of Growth

3 weeks ago

Los Angeles CA United States Pique Full time

Position: Head of Growth

Location: Los Angeles, CA

Compensation: Top of Industry Compensation & Benefits


About Pique

From our revolutionary wellness and beauty products to our mission driven, high growth and data driven culture – Pique operates at the forefront of eCommerce and performance branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in every person that joins us.


Job Description

We are looking for a highly strategic and innovative Head of Growth with direct experience driving profitable customer acquisition to scale an eComm business, ideally at a bootstrapped company. You will lead and execute a full-funnel, multi-channel strategy for performance measurement, media buying, creative development, creative testing, conversion optimization and streamlining processes to scale marketing efficiency, with strong emphasis on META.


Responsibilities

  • Develop and own performance measurement and forecasting models, and attribution tools to analyze cross-channel campaign performance and efficiently scale our media mix.
  • Leverage accurate data-driven insights to manage acquisition team towards revenue and efficiency goals on a daily basis, diving deep in-platform as needed.
  • Manage in-house and external performance creative teams to develop a continuous pipeline of winning creative.
  • Hands-on management of CRO, digital product and analytics team to execute a regular cadence of highly intentional experiments across the marketing funnel to optimize conversion rates.
  • Coach, train and develop talented growth marketers across channels.
  • Continuously analyze data and research trends to identify and implement opportunities for campaign optimization and strategic growth.
  • Monitor and keep abreast of the latest paid media marketing developments and relay to team.


Requirements

  • 7-10 years direct experience in a lead role scaling an eCommerce brand on META, ideally with a subscription business.
  • In-depth experience with cross-channel performance measurement and forecasting, MTA tools, incrementality testing and MMM.
  • Strong quantitative skills with ability to crunch raw data, draw accurate conclusions, and develop actionable strategic recommendations.
  • Rigorous creative testing methodology and experience managing in-house performance creative team.
  • Highly motivated to independently learn, test and stay abreast of developments in eComm marketing.
  • Experience integrating highly efficient acquisition campaigns with sophisticated brand messaging and audience strategies.
  • Proficient writing skills with passion for great ad copy and ad creative.
  • Strong leadership skills, managing and motivating a talented team of paid social marketers and cross functional experts.
  • Enthusiasm for helping shape a truth-seeking, high-growth, positive team culture and organizational processes.
  • Confidence communicating across the organization, with cross-functional stakeholders.
  • Roll up the sleeves, deep-dive bias is a must.
  • Passion for wellness and beauty is a plus.

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