Director of Digital Content

1 day ago

Portland OR United States TEGNA Inc. Full time

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit

KGW, TEGNA's NBC affiliate in Portland , Oregon , is searching for a digital news leader and innovator to lead audience experience and direct creation of local news content across digital, mobile, app, OTT and social media platforms.

The Director of Digital Content works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom. This includes managing breaking news coverage, special project content, franchise support and directing digital strategy for kgw.com as well as our app, social media, SEO, OTT/streaming, push alerts, voice platforms, newsletter and more. This person will play a key role in charting the station's digital content and growth strategy.

We're looking for an exceptional people-focused leader with experience training teams to grow digital audiences on multiple platforms while focusing on creating quality, impactful and informative news content. You'll use your exceptional journalism ethics while serving as a member of the station's management team and leading a digital team to create engaging and compelling local news content that serves all the communities we cover. Analyzing data and disseminating information to the entire newsroom is also an imperative part of the role.

You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win. We're looking for a resilient leader who is open to new ideas and not afraid to frequently say "why not?" or "yes."

In this role, you will:

  • Manage the digital content team in both news and programming and lead digital strategy to grow multi-platform content, audience and engagement
  • Be the voice of innovation in the newsroom and inspire others to follow your lead
  • Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
  • Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
  • Actively partner with the news director and marketing director as One Content Team to lead a cohesive cross-platform strategy
  • Oversee all station efforts on social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.
  • Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
  • Create unique, engaging, and shareable content
  • Teach, coach, and mentor our content teams in best practices for writing and producing content for digital and social platforms
  • Skillfully use social media and digital tools to research, discover and distribute content
  • Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
  • Hold newsroom employees accountable to KGW/TEGNA ethical and editorial standards

Here's what you need:

  • Bachelor's degree in journalism, communications, or equivalent experience in the field
  • At least 5 years of breaking news content experience, including at least one year formally or informally leading other digital journalists
  • Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
  • A commitment to valuing diversity, equity and inclusion and experience contributing to an inclusive workplace
  • A deep understanding of SEO best practices for articles, images, and video
  • Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
  • Knowledge of Content Management Systems and news production systems along with social newsgathering tools
  • An eye for detail and strong journalism writing skills
  • Experience analyzing audience data and identifying behavioral trends. Google Analytics experience a major bonus
  • Passion and vision for emerging media
  • Strong organizational, leadership, and communication skills
  • Ability to work under pressure and meet deadlines
  • Familiarity with the Portland, Oregon area is a plus
Benefits:

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

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