Field Marketing Manager

2 days ago

Miami FL United States Raising Cane's Chicken Fingers Full time
Company Description

*Candidates must live in or relocate to market and must be able to travel up to 100% of the time within the United States*

Restaurants will always be the center of our business. As we strive to achieve Raising Cane’s Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork Our commitment & dedication to Restaurant support is a competitive advantage

Job Description

The Business Unit Leader will lead & direct the Business Unit Team. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals.

Restaurant Marketing is the implementation of the Raising Cane’s brand and Marketing Strategy. At Cane’s, Restaurant Marketing is executed through localized "Caniac" (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with "for profit" organizations) and Active Community Involvement initiatives (paid & non-paid partnerships with "non-profit" organizations).

The Area Leader of Marketing (ALM) will lead the development and execution of Restaurant & DMA level marketing plans that are aligned to brand standards and designed to achieve Business Unit goals. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborating with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes.

Primary Responsibility - Support Restaurants
  • Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations.
  • Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs.
  • Responsible for enforcing Raising Cane’s brand standards and Restaurant Marketing philosophies.
Secondary Responsibility - Support Business Unit(s)
  • The ALM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals).
  • Uses aligned to ROI methodologies to measure the effectiveness of marketing plans and recommend adjustments as needed.
Tertiary Responsibility - Support Function
  • Participate in ongoing training of new and existing marketing programs and philosophies.
  • Identify support needs for the Restaurants to inform RSO projects, priorities and resources.
Required Core Competencies
  • Team oriented, collaborative & culturally aligned (Work Hard & Have Fun).
  • Restaurant Support focused
  • Sales driven & Profit smart.
  • Exercises good judgment & decision making.
  • Internally motivated & trustworthy.
  • Problem solver, analytical, detailed & process oriented.
  • Self-starter, organized and able to manage multiple priorities (project management).
  • Excellent interpersonal & communication skills.
  • Ability to establish goals and convert plans into action.
  • Data-driven and Results oriented.
Qualifications
  • Bachelor’s Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role.
  • 3-5 years of Marketing experience required.
  • Field Marketing experience in a multi-unit restaurant/retail environment.
  • Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact.
  • Possess a valid driver's license.
Position/Role Requirements
  • General knowledge of core marketing concepts and competencies.
  • Operational mindset with strong interpersonal skills.
  • Strong brand and financial acumen.
  • Expert time management and project organizational skills.
Business Unit Requirements
  • Acts as a role model, consistently represents & lives Cane’s Values.
  • Adherence to Company 'How We Do Business' requirements.
  • Required to live within assigned Region, Area or Market.
Additional Information

All your information will be kept confidential according to EEO guidelines.

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