Marketing Content Lead

10 hours ago

MD United States 2K Games, Inc. Full time

Who We Are:

MAKE LIFE EPIC

Founded in 1996, Firaxis Games is a world-renowned game development studio with an unwavering mission to “build games that stand the test of time”. The name Firaxis, a fusion of “fiery” and “axis,” communicates the company’s dynamic development process that results in the creation of ground breaking titles with unparalleled gameplay delivered to gamers around the world. Under the creative direction of industry legend Sid Meier, Firaxis has released dozens of hit games on multiple platforms and is recognized as an industry leader in game development.

VISION

Make Life Epic…for our Players, our Community and all Firaxians.

CORE VALUES

  • Be Accountable: Own Outcomes, Be Honest And Treat Feedback As A Gift.
  • Embrace Enthusiasm: Allow Space For Failure, Share Your Excitement And Let Passion Drive Outcomes.
  • People First: Treat People With Respect, Create A Culture Of Belonging And Act With Empathy.
  • Work Smart: Solve For Efficiency, Focus On Collaboration And Prioritize Improvement.
  • Gameplay Focused: Deliver Quality Game Experiences, Take Pride In Your Work And Put Players At The Center Of Every Decision.

Position Overview:

The Marketing Content Manager serves as a creative leader for a group of production and design professionals that power the Firaxis media team. This Manager shares in-depth knowledge of content production, distribution and publication to elevate the skills and capabilities of their team, while developing content and channel strategies supported by high quality social content for the Firaxis brand and our franchises, such as Sid Meier’s Civilization.

Key Responsibilities:

  1. Supervisory Responsibilities:
  • Leads the overall direction, coordination, and evaluation of media personnel, training employees and helping them to build out their skillsets; planning, assigning, and directing work; as well as appraising performance.
  • Directs execution of programs and process improvements within scope of responsibility while establishing operational plans for the group.
  • Ensure best practices are used and continue to develop our capabilities, improve our quality of work, and strengthen our processes while formulating recommendations on difficult important problems and issues.
  1. Objective Setting/KPI Management:
  • Translates company objectives into specific goals and action items, develops functional departmental strategies and creates guidelines processes to support these strategies.
  • Develop and maintain content production processes that allow the media team to produce content at scale, and document and maintain video production standards that promote best practices.
  • Guides the media team through production pipelines, ensures the quality of our content, establishes best practices for capture and editing, and consistently checks work against the expectations of our partners.
  1. Cross-Functional Collaboration:
  • Works with 2K to create a social/community dashboard to help us track sentiment and engagement across core community channels in real time.
  • Partners with community/video production on orchestrating a monthly report, highlighting overall volume of discussion, published content, player sentiment, most/least engaged with content, key learnings, and upcoming priorities.
  • Takes lead on collaborating with key stakeholders on marketing post-mortems after major assets of community initiatives are launched, summarizing the initiative, evaluating overall success against the KPIs/Objectives, and calling out key learnings.
  1. Content & Channel Strategy:
  • Works closely with key stakeholders to develop and execute multi-channel content strategies aimed at onboarding and improving player engagement throughout multiple phases and points in our games’ lifecycles.
  • Identifies and develops content innovations that address player needs and game insights through educational and entertaining formats and messaging.
  • Improve distribution of Firaxis content by collaborating on content strategies that help promote our work across 2K’s digital ecosystem while optimizing content publication best to promote the discoverability of content.
  1. Content Management:
  • Works closely with partners and the team to establish content production pipelines and deliverables, from content briefs, to scripts, shot lists, and identifying additional content elements.
  • Helps ensure quality of our content, set best practices for editing, and consistently check work against the expectations of our partners.
  • Leverages skills in content strategy, looking at the best approach to integration of digital video content across owned channels to leverage in the creation of our assets.
  1. Creative Content:
  • Understands how game capture works along with creation of SRT or other captioning files.
  • Has experience with editing short form videos for social media and YouTube using tools such as Adobe Creative Suite: After Effects, Premiere, Photoshop, and plug-ins.
  • Assist with script writing and editing as needed for video and social assets produced by the Firaxis community and video production teams.
  1. Livestreams / Live Events:
  • Can function as a live-show camera operator and technical lead, helping to acquire certain or various shots and employ technical fixes in the studio during a live show.
  • Assists talent with any technical issues or needs during a live set, while offering a second line of communication between active parties.
  • Can manage the technical aspect of video production, from set design to talent management, asset management, and distribution.

STUDIO LEGACY:

Firaxis Games prides itself on maintaining a quality of life inside and outside the studio. We offer boot camp fitness and yoga classes at the office, a free gym with shower, regularly catered lunches and breakfasts, biweekly Friday Happy Hours, company events and parties, and a “FunZone” complete with billiards, foosball, video games, and tabletop gaming space. We are also a philanthropic studio and offer employees the chance to volunteer with local charities and nonprofits throughout the year.

Full Time employees can also take advantage of Medical, Dental, and Vision coverage, 401K retirement savings, a wellbeing initiative with the opportunity to earn cash rewards, an Employee Assistance Program, and paid time off and paid holidays.

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.

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