Retention Director, Marketing New York

We started 1906 because we believe cannabis is the greatest medicine on earth. Our goal is to make cannabis a trusted, normal part of daily wellness with products that are easy to understand and easy to fit into your life and offer the most healthful format of cannabis available. 1906 is named for the last time cannabis was widely accepted as a beneficial medicine. The Wiley Act was enacted the following year, beginning nearly a century of misguided cannabis prohibition with devastating consequences. We say it’s high time to make cannabis accessible and understandable for all—for the greater good (and the greater fun).

1906 is a trailblazer in the cannabis health and wellness industry, dedicated to creating fast-acting, innovative edibles that combine the benefits of cannabis and plant medicine. Our mission is to provide safe, effective, and accessible products that enhance the lives of our consumers. At 1906, we pride ourselves on our collaborative and forward-thinking team. We celebrate our successes and learn from our failures, always striving to push the boundaries of what’s possible in the cannabis industry.

About the job

At 1906, we believe in the power of fast-acting, wellness-focused cannabis products. Our mission is to transform lives, one dose at a time, and you will be at the heart of this journey. As our Retention Director , you will ensure every customer feels the impact of our mission, turning one-time buyers into lifelong advocates.

This is your chance to take ownership of our email and loyalty strategies, playing a pivotal role in growing 1906.shop. You will be responsible for crafting unforgettable experiences at every customer interaction, building a loyalty program that not only drives engagement but fosters a community of passionate supporters. Your expertise with tools like Klaviyo and Okendo will turn automated flows into meaningful touchpoints, adding value and personalization at every step.

Your Key Responsibilities:

1. Owning the Full Retention Stack:
   Lead all retention channels, with a primary focus on email and loyalty, ensuring each touchpoint resonates with our mission and values.
   Develop and launch our new loyalty program, creating experience that delivers not just value, but excitement and joy to our community.
   Build and execute a comprehensive roadmap across CRM, SMS, and customer service, transforming everyday interactions into lasting customer relationships.
2. Collaborating with Cross-functional Teams:
   Partner closely with our Chief Marketing Officer, Head of E-commerce and Growth, and CTO (who oversees customer service) to align retention strategies with our broader vision and business goals.
   Manage key partners and agencies to ensure all retention efforts are infused with the spirit of 1906, delivering measurable results and fostering long-term loyalty.
   Own the LTV metric end to end, using your deep understanding of upselling, cross-selling, and churn to identify key growth levers across CRM, SMS, and customer touchpoints.
   Regularly analyze customer journeys to optimize timing, messaging, and product recommendations, transforming every interaction into an opportunity for LTV growth.
3. Measurement and Analytics:
   Take charge of retention metrics, including list size, repeat purchase rate, and referral rate, ensuring they not only drive revenue but build lasting connections with our customers.
   Connect the dots between data points and revenue impact, using advanced analytics to identify the incremental effects of our marketing efforts.
4. Driving Go-to-Market (GTM) Campaigns and Events:
   Lead customers on exciting journeys with every new product launch, sitewide event, and brand campaign, strategically introducing new products to maximize upsell opportunities.
   Collaborate with marketing and e-commerce teams to build retention programs that deepen brand loyalty and drive repeat purchases.
5. Resource Planning and ROI Management:
   Develop resource plans for retention initiatives, efficiently allocating budgets to maximize impact and ensure a positive return on investment.
   Continuously assess the ROI of all retention activities, using data-driven adjustments to optimize channel performance.
6. SMS Compliance and Compliant Growth:
   Ensure all SMS marketing efforts comply with federal and state regulations, including but not limited to the Telephone Consumer Protection Act (TCPA) and CTIA guidelines. You will lead the charge in maintaining strict adherence to opt-in/opt-out procedures, proper consent collection, and ensuring clear communication with customers regarding their privacy rights.
   Partner with legal and compliance teams to regularly audit SMS campaigns, ensuring that we are delivering messages in a way that protects our brand and respects our customers’ rights.
   Drive compliant growth through thoughtful acquisition strategies—ensuring SMS sign-ups are driven by permission-based marketing tactics that foster trust and loyalty. You’ll focus on growing our SMS list without compromising on compliance, utilizing methods such as double opt-ins, transparent consent flows, and customer education around the benefits of signing up.

Who You Are:

1. You are a relentless innovator who sees opportunities where others see obstacles. With 5+ years of experience in retention marketing, you’ve scaled email and loyalty programs that create not just customers, but brand advocates.
2. Analytical and Data-Driven: You are data’s best friend, constantly searching for insights that spark growth. Proficient in advanced marketing analytics and incrementality testing, you connect customer touchpoints to revenue impact.
3. Technical Expertise: Expert in using Klaviyo and Okendo; familiarity with subscription models is a plus.
4. Collaborative: You thrive in cross-functional teams, working seamlessly with marketing, e-commerce, and customer service to execute comprehensive retention programs.
5. Strategic Visionary: You have a strong vision for building a retention ecosystem that nurtures leads into loyal customers and can translate this vision into actionable plans that drive real results.
6. Passionate: You believe in our mission and are eager to be part of a movement that changes lives.

The Team You’ll Join:

You'll become a pivotal member of a passionate, dynamic, and collaborative team that constantly experiments and pushes boundaries. At 1906, we’re more than just a product—we’re a movement toward better living through fast-acting, wellness-focused cannabis products. This is your opportunity to help shape the future of 1906 and make a large impact as we continue to grow.

Ready to Lead Our Retention Revolution?

If you’re prepared to shape unforgettable customer journeys, build lasting relationships, and drive the future of 1906, we want to hear from you. Join us, and let's create something remarkable together. If you’re ready to leave your mark on an industry that changes lives, now is the time to step forward.

Our Commitment:

At 1906, diversity is not just a buzzword. We're passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included. We especially encourage applications from Black, African American, Hispanic, Latinx, Indigenous, Women, Veterans, differently abled, and LGBTQ+ candidates.

Join us and redefine the cannabis narrative.