Senior Manager, Marketing Technology

1 day ago

Scottsdale AZ United States Blue Yonder Full time

Blue Yonder Title:

Senior Manager, Marketing Technology & Operations

Location:

Dallas - can work remotely from Dallas

Overview:

Blue Yonder is seeking an innovative and tech-savvy marketing professional with a passion for driving operational excellence. Reporting to the Senior Director, Marketing Performance & Operations, the Senior Manager, Marketing Technology and Operations will be responsible for driving our go-to-market (GTM) strategies by leveraging process and technology to implement best practices across the marketing organization. This role requires a deep understanding of core marketing technologies, B2B lead-opportunity lifecycles, and the latest industry trends on GTM strategies to support and scale Blue Yonder's growth engine.

What you will do:

Marketing Technology

  1. Optimize our existing marketing technology stack to streamline marketing activities, enhance customer engagement, and improve data management.
  2. Partner with key stakeholders to gather requirements and drive technology-driven solutions that meet organizational goals.
  3. Lead change management efforts related to marketing technology implementation and process improvements.
  4. Monitor industry trends and emerging technologies to identify growth opportunities and ensure that the company remains competitive in the market.

Process Optimization and Operational Efficiency

  1. Develop and implement automation strategies to enhance marketing workflows, reduce manual processes, and increase operational efficiency.
  2. Optimize the campaign response-to-MQL-opportunity process, collaborating with BDR, sales, and marketing teams to enhance lead and account management, routing, scoring, and nurturing.
  3. Work closely with cross-functional teams to ensure alignment in scoring models, nurturing campaigns, and opportunity conversion strategies.
  4. Drive a culture of continuous improvement within the marketing team, advocating for innovative solutions and best practices.

Data Management

  1. Work closely with IT and data governance teams regarding protocols for data management and security.
  2. Ensure data accuracy, integrity, and compliance across marketing systems and processes.

What we are looking for:

  1. Bachelor's degree in Marketing, Business Administration, Information Technology, or related field; Master's degree preferred.
  2. 7+ years of experience in marketing operations, marketing technology management, or similar roles.
  3. Proven experience with key marketing platforms, including Marketo, Salesforce, 6Sense, Marketo Measure, Drift, etc.
  4. Strong understanding of lead generation, nurturing, and lead/account scoring processes.
  5. Demonstrated ability to optimize marketing workflows and automate processes effectively.
  6. Exceptional project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
  7. Strong analytical skills and experience in data-driven decision-making.
  8. Excellent communication and interpersonal skills, capable of collaborating across teams and influencing stakeholders.

Salary Range:

The salary range for this position is $120,334.55 to $151,665.44 US. The salary range information provided reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses, and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

Benefits:

  1. Comprehensive Medical, Dental and Vision
  2. 401K with Matching
  3. Flexible Time Off
  4. Corporate Fitness Program
  5. A variety of voluntary benefits such as Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

#J-18808-Ljbffr

  • Senior Manager, Marketing Technology

    1 day ago

    Bradford, PA, United States Zippo Manufacturing Company Full time

    PRIMARY FUNCTION: The Senior Manager, Marketing Technology will lead the continuous evolution of the Zippo Manufacturing and WR Case & Sons Cutlery brands’ marketing technology, including the stack, emerging technologies, vendor relationships and contract negotiations, and enable delivery of highly personalized content at scale to increase conversion...

  • Performance Marketing Manager

    24 hours ago

    Scottsdale, AZ, United States Performance Marketing Directory Full time

    Performance Marketing Manager StayFrank.com ScottsdaleStart Date: 07/08/2024Salary: $80,000.00 Full-TimeAbout StayFrank. StayFrank is a start-up, Home Sale Leaseback, Proptech company that provides Homeowners, who are locked out of traditional financing solutions, the opportunity to access their equity without having to qualify for new loans or selling and...

  • Senior Product Marketing Manager

    2 days ago

    Scottsdale, AZ, United States Proofpoint Full time

    Proofpoint Senior Product Marketing Manager - Scottsdale, Arizona It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Corporate Overview In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion...

  • Paradigm Technology | Senior Manager Talent Acquisition | scottsdale, az

    3 weeks ago

    scottsdale, United States Paradigm Technology Full time

    Senior Talent Acquisition Manager – Digital and Business Modernization SolutionsLocation: Scottsdale, Arizona (hybrid onsite)We are a leading consulting firm specializing in delivering transformative digital and business modernization solutions. Functional and solutions expertise includes Strategy, Risk, Regulatory/Compliance, Data Governance, Data...

  • Senior Vice President of Technology

    2 months ago

    Scottsdale, United States DAS Technology Full time

    Why Join Us? Join DAS Technology, a pioneering SaaS company revolutionizing consumer engagement through cutting-edge digital technology. As the force behind the automotive industry's first next-level Consumer Data & Experience Platform® (CDXP), we empower over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented...

  • Senior Vice President of Technology

    2 months ago

    Scottsdale, United States DAS Technology Full time

    Why Join Us? Join DAS Technology, a pioneering SaaS company revolutionizing consumer engagement through cutting-edge digital technology. As the force behind the automotive industry's first next-level Consumer Data & Experience Platform® (CDXP), we empower over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented...

  • Technology Strategy Senior Manager, Products

    1 day ago

    New York, NY, United States Hispanic Technology Executive Council Full time

    We Are: We are Technology Strategy and Advisory and we design and execute industry-relevant reinventions that allow organizations to realize exceptional business value from technology. Our vision is to become the worlds leading advisors in harnessing technology and innovation as a force to reinvent and improve every business. Our mission is to architect...

  • Senior Digital Marketing

    24 hours ago

    Friendly, MD, United States InApps Technology Co. Full time

    We are a top #2 at Mobile App Development in Vietnam, and 5th in Southeast Asia in the same field. (ranked by Clutch.co) We have built a marketing system to generate B2B leads from different sources and manage leads professionally. We need your contribution in order to complete our marketing system, the CEM (Customer Experience Management) system. What...

  • Marketing Coordinator

    2 months ago

    scottsdale, United States FabCom - Unrivaled Strategic Marketing Full time

    About FabComFabCom is a top ten, full-service marketing and advertising agency located in North Scottsdale. For nearly 3 decades we’ve led the pack when it comes to creating integrated, multi-channel marketing that produce results. We deliver innovations from the convergence of business, marketing, and creative strategies... combined with leading-edge...

  • Marketing Manager

    2 days ago

    San Francisco, CA, United States Modern Football Technology Full time

    We are seeking an experienced Senior Marketing Manager to lead our marketing efforts across all channels and touchpoints. This role will be responsible for creating, designing, and executing marketing strategies that enhance our brand presence, engage our target audience, and drive lead generation. The ideal candidate will be a strategic thinker with a...

  • Senior Manager Talent Acquisition

    3 weeks ago

    Scottsdale, United States Paradigm Technology Full time

    Senior Talent Acquisition Manager – Digital and Business Modernization SolutionsLocation: Scottsdale, Arizona (hybrid onsite)We are a leading consulting firm specializing in delivering transformative digital and business modernization solutions. Functional and solutions expertise includes Strategy, Risk, Regulatory/Compliance, Data Governance, Data...

  • Senior Manager Talent Acquisition

    3 weeks ago

    Scottsdale, United States Paradigm Technology Full time

    Senior Talent Acquisition Manager – Digital and Business Modernization SolutionsLocation: Scottsdale, Arizona (hybrid onsite)We are a leading consulting firm specializing in delivering transformative digital and business modernization solutions. Functional and solutions expertise includes Strategy, Risk, Regulatory/Compliance, Data Governance, Data...

  • Senior Python Developer

    4 weeks ago

    Chicago, IL, United States Request Technology, LLC Full time

    Senior Python Developer – Market RiskSalary: $90k-$100k + bonusLocation: Chicago, ILHybrid: 3 days onsite, 2 days remote*We are unable to provide sponsorship for this role*QualificationsBachelor’s Degree in Finance or related.Proficient understanding of statistical concepts, derivatives pricing, securities markets and options trading strategies.2+ years...

  • Technology Strategist and Innovator

    3 days ago

    Scottsdale, Arizona, United States Integrity Marketing Group Full time

    **About the Role**We are seeking an exceptional Technology Strategist and Innovator to join Integrity Marketing Group, a leading independent product design and distribution company in America. This is an integral position in shaping the future of our technology infrastructure.**Key Responsibilities:**Design and implement the future state of our internal...

  • Senior Product Marketing Manager

    7 days ago

    Scottsdale, United States Proofpoint Full time

    Proofpoint Senior Product Marketing Manager - Scottsdale, Arizona It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Corporate Overview In today’s cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for...

  • Senior Product Manager

    2 days ago

    Boston, MA, United States Pison Technology Full time

    We are seeking a highly skilled and experienced Senior Product Manager to help us create our portfolio of customer driven, compelling Software as a Service products and solutions. This role involves leading the product development process from initial concept and ideation through to implementation and post-launch optimization.The Senior Product Manager will...

  • Senior Digital Marketing Leader

    3 days ago

    Scottsdale, Arizona, United States Troon Golf Full time

    Troon Golf Digital Marketing OpportunityAre you a strategic digital marketing professional looking to lead and grow a high-performing team? We're seeking a Senior Digital Marketing Leader to drive our digital marketing initiatives and contribute to our company's growth.About the Role:We're offering a competitive salary of $85,000 - $110,000 per year,...

  • Senior Manager, Field Marketing

    1 day ago

    Dublin, OH, United States Presidio Networked Solutions Inc Full time

    Presidio Networked Solutions Inc - Senior Manager, Field Marketing - Dublin, Ohio Description SEIZE THE OPPORTUNITY TO BE A PART OF SOMETHING GREAT! Presidio is on the leading edge of a technology-driven movement to transform the way business is done, for our customers and our customers' customers. Joining Presidio means immersing yourself in a culture of...

  • Sr. Director of Digital Marketing

    1 month ago

    Phoenix, AZ, United States Elevation Marketing Full time

    Company DescriptionElevation Marketing is a dynamic, integrated B2B agency based in Phoenix, AZ. The agency specializes in aligning sales and marketing strategies to deliver remarkable results for clients in various B2B industries. With a focus on B2B marketing, data-driven strategies, and memorable brand experiences, Elevation Marketing empowers lasting...

  • Senior Manager, Talent Management

    3 weeks ago

    Scottsdale, United States DAS Technology Full time

    Why Join Us? Join DAS Technology, a pioneering SaaS company revolutionizing consumer engagement through cutting-edge digital technology. As the force behind the automotive industry's first next-level Consumer Data & Experience Platform® (CDXP), we empower over 9,200 retailers and OEMs to increase consumer response and lead conversions by leveraging patented...