Head of Marketing New York City, NY

2 days ago

Bridgewater Township NJ United States Tbwa ChiatDay Inc Full time

FalconX is the most advanced digital asset platform for institutions. We provide trade execution, credit & treasury management, prime offering, and market-making services. Given our global operations, industry-leading technology, and deep liquidity, we have facilitated client transactions of $1 trillion in volume. Our products & services are regulated, compliant, and trusted.

We are a team of engineers, product builders, institutional sales and trading leaders, operations experts, and business strategists. Our teammates have entrepreneurial experience and come from companies such as Google, Apple, Paypal, Citadel, Bridgewater, and Goldman Sachs. And, we embody our values: Think big; Drive bold outcomes; Be one team; Iterate with speed; and be an entrepreneur.

We prioritize learning. Outcomes are mission-critical, but we also believe that learning in success and in failure will drive our continued success. Our industry is emergent - there’s no shortage of experiments to get involved with and to continue growing and learning together.

Head of Marketing

We are seeking a driven and experienced Head of Marketing to join our growing team. In this role, you will be responsible for leading our marketing team and developing/executing comprehensive marketing strategies that increase our market share, enhance our brand position, and drive customer acquisition across both traditional finance and crypto markets. This role requires a unique blend of financial services marketing expertise and a deep understanding of the digital asset landscape.

Responsibilities
  • Support and execute a comprehensive marketing strategy aligned with company goals and industry trends
  • Lead and mentor a high-performing marketing team, fostering a culture of innovation and collaboration
  • Create compelling narratives that effectively communicate our value proposition to a diverse institutional investor base
  • Oversee the development of multi-channel marketing campaigns, including digital, content, event, and PR initiatives and align efforts with performance marketing plans.
  • Collaborate closely with product, sales, and business development teams to ensure marketing efforts support overall business objectives
  • Manage relationships with external agencies and partners to maximize marketing impact and efficiency
  • Analyze market trends, competitor activities, and campaign performance to continuously refine marketing strategies
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
  • Manage the marketing budget, ensuring optimal allocation of resources
  • Act as a thought leader and brand ambassador, representing the company at industry events and in media engagements
Qualifications
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role
  • Proven track record in developing and executing successful marketing strategies in both traditional finance and digital asset sectors
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling narratives.
  • Deep understanding of cryptocurrency, blockchain technology, and the broader fintech landscape
  • Strong knowledge of institutional finance, including experience marketing to hedge funds, asset managers, and other financial institutions
  • Excellent leadership skills with the ability to inspire and manage high-performing teams
  • Data-driven mindset with experience in marketing analytics and performance measurement
  • Adaptability and agility to thrive in a fast-paced, rapidly evolving industry
  • Strong network within the finance and crypto communities
Location & Travel

FalconX is a hybrid first organization with 7 global offices. This role is expected to sit in our New York City office three days a week. There is a strong preference for this role to sit in our NYC office; however, we are open to considering qualified talent in the Bay Area. Due to the nature of this role's work, we do expect there to be domestic and potentially international travel as well.

Inclusivity Statement

FalconX is committed to building a diverse, inclusive, equitable, and safe workspace for all people. Our roles are intended for people from all walks of life. We encourage all those interested in applying to our organization to submit an application regardless if you are missing some of the listed background requirements, skills, or experiences

As part of our commitment to inclusivity, FalconX would like to acknowledge that the EEOC survey has limited potential responses that you can select. For legal reasons, FalconX must use this language to align with federal requirements; however, we want to ensure that you are able to provide a response to our own voluntary survey questions about your identity that best aligns with your most true self.

FalconX is an equal opportunity employer and will not discriminate against an applicant or employee based on race, color, religion, national origin, ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, veteran or military status, genetic information, citizenship, or any other legally-recognized protected basis under federal, state, or local law.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and other applicable state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on FalconX. Please inform FalconX’s People team at , if you need assistance with participating in the application process.

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