Senior Brand Manager, Marketing Communications
1 day ago
Title: Senior Brand Manager, Marketing Communications - Dos Equis
Location: White Plains, NY
Job Grade: 20
About the Role:
We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support the development of the Dos Equis brand, particularly in the Sunbelt States where we are facing strong competition, supporting the team to make Dos Equis a culturally relevant brand again.
This is a critical role on the team supporting highly impactful projects including our parent brand ad campaigns. The role is nicely positioned to help shape the future of the brand by driving new and exciting means of communicating with the brand’s audience.
In this role, you will have full participation in the brand team’s activities and assist the Brand Director in the development of key brand programs that deliver the annual plan. You will gain experience in the complete advertising process, drive the brand’s agenda on social media, influence media narrative on the brand via PR, and fully own all aspects of brand management on one of our sub-brands.
Key Responsibilities:
- Support Brand Director across full range of ATL activities including creative development, asset production, and media execution
- Lead Always-On PR tactics to ensure disproportionate media coverage of the brand
- Lead development and execution of a PR tentpole surrounding our Equity campaign
- Develop cutting-edge Social and Digital strategy to effectively reach younger Legal Drinking Age (LDA) consumers
- Manage In-House Organic Social Team of 2; overseeing monthly creative calendar, ad hoc posts, and community management
- Own Dos Equis Ambar Sub-Brand including ATL, BTL, commercial strategy + execution
- Oversee Golden Record-driving tactics including Lead Gen ads, email marketing, and brand website
- Support Brand Director in reporting on franchise performance against KPI’s
Basic Qualifications/Requirements:
- 5+ years brand management experience
- Expertise in and passion for social and digital marketing
- Experience managing complex projects with many stakeholders
- Proven ability to execute brand projects that align with overall brand positioning
- Proven experience leading advertising campaigns from brief to execution
- Experience briefing and managing agency partners
- Demonstrated ability to collaborate across departments and teams to achieve a common goal
Preferred Qualifications:
- Bachelor’s degree in Marketing or equivalent strongly preferred
- Knowledge of the beverage industry or CPG preferred
- Experience in Multicultural Marketing strongly preferred
- Prior people management experience
- Curiosity and knowledge of culture
- Strong commercial acumen – experience managing budgets and brand performance analysis
-
White Plains, United States The HEINEKEN Company Full timeTitle: Senior Brand Manager, Marketing Communications - Dos Equis Location: White Plains, NY Job Grade: 20 About the Role: We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support...
-
White Plains, United States HEINEKEN USA Full timeTitle: Senior Brand Manager, Marketing Communications - Dos EquisLocation: White Plains, NYJob Grade: 20About the Role:We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support the...
-
White Plains, United States HEINEKEN USA Full timeTitle: Senior Brand Manager, Marketing Communications - Dos Equis Location: White Plains, NY Job Grade: 20 About the Role: We are looking for a person who has a passion for brands and is willing to roll their sleeves up and learn by doing to take the #1 Mexican Brand on Draft to the next level of growth. The role covers the exciting opportunity to support...
-
Marketing Leadership Role for Brand Growth
3 days ago
White Plains, New York, United States HEINEKEN USA Full timeWe are seeking a seasoned Marketing Communications Senior Brand Manager to drive the growth of our Dos Equis brand in the Sunbelt States. This critical role will support the development of key brand programs, lead Always-On PR tactics, and oversee social media strategy to effectively reach younger Legal Drinking Age (LDA) consumers.About the RoleAs a Senior...
-
Director of Brand Marketing
3 weeks ago
White Plains, United States Mavis Tire Full timeDirector, Brand MarketingThe Director, Brand Marketing is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive oil change and service business. This role involves overseeing marketing campaigns, managing brand...
-
Senior Manager, Marketing
1 day ago
New York, NY, United States Mosaec Full timeStratford, CT or New York, NY, Offices in Stratford, CT and New York, NYWe are seeking an experienced and dynamic Senior Manager, Marketing to lead and oversee the marketing initiatives for our association-focused organization. This individual will be responsible for developing and implementing comprehensive marketing strategies, managing creative and design...
-
CPG Marketing Brand Manager
4 weeks ago
Rochester, NY, United States AP Professionals Full timeAP has an EXCELLENT Direct Hire opportunity . Are you a tenured Brand Manager with a passion for creating iconic, lasting brands? Do you excel in leading brand strategies that drive results and foster deep consumer connections? We're looking for someone with a blend of experience, innovation, and a strategic mindset to lead our client's brand to a new level....
-
Senior Brand Manager
2 days ago
New York, NY, United States ARI (Axcel Recruiting Inc.) Full timeSenior Brand Manager will drive brand profitability and sales through development of brand strategies, marketing plans, new products, packaging and promotional programs, while refining strategic thought-leadership behaviors and skills. Senior Brand Manager will oversee direct reports and additional brand volume either through growth of business or through...
-
Senior Manager
1 day ago
city of white plains, NY, United States Atlantic Group Full timeJob Overview - Senior Manager: Join our client's procurement team as a Senior Manager for Marketing Services. This 6+ months position entails leading strategic sourcing, vendor management, and continuous improvement within marketing, media, and communication agencies, as well as strategy & insights and market research categories.Compensation: $30.00 -...
-
Brand and Marketing Communications Specialist
4 weeks ago
Charlotte, NC, United States Microban International Full timeSUMMARY The Brand and Marketing Communications Manager will be responsible for driving and leading marketing strategy for our portfolio of brands. This position will support the Director and Senior Manager in developing and executing marketing strategies and activities that drive brand health and commercial performance of our brands. The Brand and Marketing...
-
Senior Brand Manager
1 month ago
Los Angeles, CA, United States Digestiva Full timeCompany DescriptionAn innovative biotech startup, launching a consumer brand in the wellness space. We are a pioneering, best-in-class food biotech company dedicated to transforming protein nutrition and global health.Role DescriptionThis is a full-time hybrid role for a Senior Brand Manager located in Los Angeles, CA, with flexibility for some remote work....
-
Senior Brand Manager
2 days ago
Bethesda, MD, United States Mill Creek Residential Full timeMill Creek Residential Senior Brand Manager Location: Bethesda, Maryland At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process. We want you to know that we encourage you to apply if this job...
-
Senior Manager, Brand
1 day ago
w rizz, AZ, United States Adtalem Global Education Inc Full timeCompany Description Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being, and beyond. Through...
-
Senior Brand Sales Director
7 days ago
White Plains, New York, United States AVE by Korman Communities Full timeAve by Korman Communities OverviewAve by Korman Communities is seeking an experienced Senior Brand Sales Manager to join our team. As a key member of our sales team, you will be responsible for driving brand awareness and sales in your designated territory.
-
Brand Manager, Marketing
6 hours ago
Culver City, United States Apple Full timeThis Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats' position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand Manager and Brand Director to ensure that all brand initiatives align seamlessly with...
-
Senior Brand Marketing Director
24 hours ago
Charlotte, NC, United States Dynata Full timeAbout the Position Reporting directly to the EVP of Marketing, the Senior Brand Marketing Director is responsible for owning and developing Dynata's brand. We are looking for an experienced and strategic brand marketer to drive our brand vision and oversee the development and execution of our comprehensive brand strategy. In this role, you will be...
-
Senior Brand Marketing Director
24 hours ago
Lee, NH, United States Dynata Full timeAbout the Position Reporting directly to the EVP of Marketing, the Senior Brand Marketing Director is responsible for owning and developing Dynata's brand. We are looking for an experienced and strategic brand marketer to drive our brand vision and oversee the development and execution of our comprehensive brand strategy. In this role, you will be...
-
Global Senior Brand Marketing Manager
1 day ago
San Francisco, CA, United States US Tech Solutions Full timeJob Description: The Global Senior Brand Marketing Manager plays a pivotal role in shaping and executing impactful seasonal brand campaigns that resonate across the world. This individual will be responsible for developing insight-driven strategies, understanding (and representing) cultural nuances, leading the creation of comprehensive toolkits and...
-
Brand Manager, Marketing
1 week ago
Culver City, United States Apple Full timeBrand Manager, Marketing - Beats Culver City, California, United States Marketing This Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats' position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand...
-
Brand Manager, Marketing
1 week ago
Culver City, United States Apple Full timeBrand Manager, Marketing - Beats Culver City, California, United States Marketing This Brand Manager at Beats by Dre will help lead the development and execution of innovative, integrated brand marketing strategies that elevate Beats' position as a global leader and cultural icon in the audio electronic industry. They will work alongside the Senior Brand...