Sr. Director, Cross Border Value Proposition and Segment Strategy

2 days ago

San Francisco CA United States Visa Inc. Full time
Sr. Director, Cross Border Value Proposition and Segment Strategy

We are seeking a strategic and visionary leader to assume the role of Sr. Director, Cross Border Value Proposition and Segment Strategy. This role is pivotal in driving the growth and development of our cross-border business through initiatives focused on merchants, issuers, end consumers and other 3rd party stakeholders delivering incremental value beyond core payments. The successful candidate will deliver a comprehensive and innovative strategy that enhances our value propositions across corridors and effectively targets our global customer segments. By leveraging market insights, customer analytics, and competitive intelligence, this leader will develop and implement strategies across loyalty, offers and benefits platforms, affluent customer initiatives, eCommerce, travel, and key underpenetrated industry segments. This role will interact extensively with regional, market and product teams to ensure alignment with the company’s overall goals, driving near-term commercial impact and fostering long-term sustainable growth.

Essential Functions

  • Loyalty Strategy : Collaborate with VAS and product teams to redesign and build loyalty and offers strategies for key cross-border use cases and corridors. This includes content procurement, platform capabilities, and issuer/cardholder delivery. Drive a Minimum Viable Product (MVP) to pilot to scale approach for immediate impact and sustainable long-term models. Engage in partnership development activities as needed.
  • Affluent Strategy : Serve as the cross-border stakeholder for Visa’s 2030 Affluent strategy, ensuring cross-border relevance throughout the multi-year effort. Create and synthesize cross-border-specific analytics, research, insights, case studies, client feedback, and competitive intelligence to inform the overall Affluent Strategy and its intersection with XB priorities.
  • eComm/Travel Strategy : Define the global strategy for consumer cross-border eCommerce and Travel business, including global and product/partnership/investment priorities and roadmap, competitive landscape, and market share perspective.
  • New Verticals : Develop strategic framework for assessing opportunities and their “unlock” for XB in key under-penetrated or emerging industry segments like education, medical tourism, gaming, etc. Develop targeted approach to optimizing XB across niche consumer segments like XB residents / expats, border town residents, gamers / traders, etc. Partner with key internal stakeholders across product, pricing, acceptance solutions and FI sales to pilot and scale execution in-markets for key corridors and consumer segments.

Basic Qualifications

  • 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA/JD/MD) or a minimum of 5 years of work experience with a PhD.

Preferred Qualifications

  • 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD) PhD with 9+ years of experience.
  • Proven experience in a senior strategic role within a global organization, focusing on cross-border initiatives and/or consumer and merchant loyalty.
  • Strong understanding of international markets, customer segmentation, and value proposition development, including business case development and go-to-market planning.
  • Excellent leadership and team management skills with a track record of building and developing high-performing teams.
  • Exceptional analytical skills with the ability to interpret complex data and market trends.
  • Strong communication and interpersonal skills to effectively collaborate with global teams and stakeholders.
  • Innovative mindset with the ability to drive change and implement new strategies.
  • Proficiency in project management and the ability to handle multiple priorities in a fast-paced environment.
  • Experience in the financial services, e-commerce, or technology sectors.
  • Demonstrated success in driving global growth initiatives.
  • Multilingual capabilities are a plus.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 192,300 to 278,850 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

#J-18808-Ljbffr

  • Director, Brand Strategy

    1 week ago

    San Francisco, United States Banana Republic Full time

    About the Role The Director of Brand Strategy & Insights is responsible for developing comprehensive and innovative marketing strategies across all of Banana Republic's marketing activities that align with the brand's overall business objectives and target customer segments. Reporting to the Sr. Director, Brand Strategy & Marketing, you will leverage...

  • Director, Brand Strategy

    1 week ago

    San Francisco, United States Banana Republic Full time

    About the Role The Director of Brand Strategy & Insights is responsible for developing comprehensive and innovative marketing strategies across all of Banana Republic's marketing activities that align with the brand's overall business objectives and target customer segments. Reporting to the Sr. Director, Brand Strategy & Marketing, you will leverage...

  • Director, Brand Strategy

    7 days ago

    San Francisco, United States Gap Inc. Full time

    About the Role The Director of Brand Strategy & Insights is responsible for developing comprehensive and innovative marketing strategies across all of Banana Republic's marketing activities that align with the brand's overall business objectives and target customer segments. Reporting to the Sr. Director, Brand Strategy & Marketing, you will leverage...

  • Director, Brand Strategy

    1 week ago

    San Francisco, United States Gap Inc. Full time

    About the Role The Director of Brand Strategy & Insights is responsible for developing comprehensive and innovative marketing strategies across all of Banana Republic's marketing activities that align with the brand's overall business objectives and target customer segments. Reporting to the Sr. Director, Brand Strategy & Marketing, you will leverage...

  • Director - Audience Insights and Segmentation

    2 days ago

    San Francisco, CA, United States Gap Inc. Full time

    About the Role The Director of Audience Insights & Segmentation is responsible for analyzing key data inputs across Gap Inc.’s portfolio of brands to generate insights that can be infused into marketing strategies, planning tactics and business decisions. Sitting within the Marketing Intelligence organization and reporting to the Sr. Director of Audience...

  • Sr. Director- Product Strategy- Retail Supply Chain

    19 hours ago

    Oracle, AZ, United States Ll Oefentherapie Full time

    The Role: The Product Strategy Sr. Director of Oracle Retail Supply Chain is a global role responsible for defining the product roadmap, solution direction, and the go-to-market strategy across retail supply chain solutions. Owning the direction, vision, and value proposition for the Product set is key to the position. Within Oracle Retail, they are...

  • Director, Portfolio Strategy

    2 days ago

    Morristown, NJ, United States Taylor Strategy Partners Full time

    Description The Director of Portfolio Strategy will report to the Portfolio Marketing and Operations Head and will work in close collaboration with brand, sales, and partners to define portfolio strategies and tactics. You will be responsible for developing and leading the execution of the portfolio marketing strategy to develop a unique cross-brand...

  • Sr. Account Executive, Cross-Border

    20 hours ago

    Santa Monica, CA, United States Amazon Full time

    Job ID: 2809358 | Amazon Advertising LLC Amazon Ads helps brands create experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on...

  • Sr Director Market Access Strategy, Access Optimization

    21 hours ago

    Durham, NC, United States GlaxoSmithKline Full time

    Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham Posted Date: Sep 12 2024 Sr Director Market Access Strategy, Access Optimization - Anti-Infective, Vaccine, & Launch Excellence (LE) Location: Philadelphia (preferred) or Durham, NC The Sr Director of GSK Market Access Strategy, Anti-Infective (AI) Vaccine (Vx) & Launch...

  • Market Access Strategy Director

    7 days ago

    San Francisco, California, United States Pacira BioSciences, Inc. Full time

    About Pacira BioSciences, Inc.Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for healthcare practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to...

  • Product Strategy

    3 weeks ago

    san francisco, United States Visa Full time

    Company DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure...

  • Market Access Strategy Leader

    7 days ago

    San Francisco, California, United States Pacira BioSciences. Full time

    Pacira BioSciences is a leading provider of non-opioid pain management solutions dedicated to improving patient outcomes. Our commitment to delivering innovative products drives our mission to address unmet medical needs and improve clinical results.About UsWe are an inclusive culture that fosters collaboration, growth, and innovative thinking - a place...

  • Sr. Director of Business Development and Product Management

    22 hours ago

    , PA, United States JBT Full time

    Overview The Sr. Director of Business Development and Product Management at JBT is responsible for driving the growth and profitability of our product lines through strategic business development initiatives and comprehensive product management. This role demands a visionary leader with a strong background in sales, marketing, and product/business strategy,...

  • Sr. Director- Product Strategy- Retail Supply Chain

    2 days ago

    Jackson, MS, United States Oracle Full time

    Oracle Sr. Director- Product Strategy- Retail Supply Chain Jackson, Mississippi Apply Now The Product Strategy Sr. Director of Oracle Retail Supply Chain is a global role, responsible for defining the product roadmap, solution direction and the go-to-market strategy across retail supply chain solutions. Owning the direction, vision and value proposition for...

  • Director - Audience Data Strategy

    2 weeks ago

    San Francisco, United States Gap Inc. Full time

    About the RoleThe Director of Audience Data Strategy is responsible for crafting and deploying the qualitative and quantitative research needed to stimulate decisions around Gap Inc.’s approach to audience management. Sitting within the Marketing Intelligence organization and reporting directly to the Senior Director of Audience Intelligence, the you will...

  • Sr. Director of Strategy

    2 days ago

    Cambridge, MA, United States EPM Scientific - Phaidon International Full time

    Sr. Director of Commercial Operations & Strategy Execution Cambridge, MA (Hybrid) - Must be able to be on-site 3 days a week I am partnering with a large biotech company to find an operational leader who can align the team with its strategic goals and business priorities. This individual will be a key member of the Business Intelligence & Operations...

  • Sr. Director, Market Access Marketing

    5 months ago

    San Francisco, United States Pacira Full time

    Summary: At Pacira BioSciences, we are committed to driving innovation to provide better ways to safely and effectively manage pain. Our in-depth knowledge of the needs of the pain & post-surgical pain market, coupled with our passion for delivering improved patient care, drives our commitment to providing product solutions that address unmet medical...

  • Sr. Director, Market Access Marketing

    2 days ago

    San Francisco, CA, United States Pacira BioSciences, Inc. Full time

    Description About Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to...

  • Sr. Director, Compound Strategy Team Lead

    4 weeks ago

    San Diego, United States BioPhase Full time

    Sr. Director, Compound Strategy Team LeadPosition Overview:The Sr. Director of Program Leadership acts as the strategic lead for a cross-functional team, aligning efforts to drive the development and maximize the value of a compound throughout its lifecycle. This role requires innovative strategic planning, effective communication, and coordination of...

  • Sr. Director, Compound Strategy Team Lead

    4 weeks ago

    san diego, United States BioPhase Full time

    Sr. Director, Compound Strategy Team LeadPosition Overview:The Sr. Director of Program Leadership acts as the strategic lead for a cross-functional team, aligning efforts to drive the development and maximize the value of a compound throughout its lifecycle. This role requires innovative strategic planning, effective communication, and coordination of...