Director - Advanced Analytics

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change

SENIORITY LEVEL: Senior Level

FUNCTION: Growth Management Department, Marketing Division

LOCATION: Winston Salem, NC

ROLE POSITIONING AND OBJECTIVES

Reports to: Guy Etheridge, SDR Analytics and Architecture

Number of Direct Reports: Approx. 3-5

Core Relationships:

Internal: Consumer and Commercial Marketing Teams, Pricing and Investment Teams

External: Clients, Vendors, Partners

Geographic Scope: Local

Travel Required: 20% of travel required

WHAT YOU WILL BE ACCOUNTABLE FOR

• Lead the Tomorrow Labs team in developing and implementing advanced business analytics strategies.
• Oversee the development of data-driven insights and advanced models to support marketing and growth management initiatives.
• Collaborate with cross-functional teams to identify and prioritize business opportunities.
• Ensure the effective use of data analytics tools and methodologies to drive business performance.
• Manage and mentor a team of data analysts and scientists.
• Present findings and recommendations to senior leadership and stakeholders.
• Stay updated with industry trends and emerging technologies in business analytics.
• Drive continuous improvement in analytics processes and practices.

CAN THIS BE YOUR FUTURE ROLE?

• Are you interested in greenfield opportunities where you can use your wits to find business opportunities by analyzing large volumes of data?
• Do you enjoy defining and pitching strategies to executive leadership?
• Do you have a measurable track record using driving business value with advanced analytics and data science methods?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Experience Required: Minimum 5 years in business analytics or related field. An advanced degree and direct relevant experience may be considered in lieu of the years of service requirement.
• Skills Required: Strong analytical and problem-solving skills, excellent communication and presentation skills, proficiency in analytics tools (e.g., SQL, Python, R), and experience with data visualization tools (e.g., Tableau, Power BI).
• Education / Qualifications / Certifications: Bachelor's degree in Business Analytics, Data Science, Statistics, or related field. Master's in Business Analytics preferred.

BENEFICIAL

• Experience in CPG/Retail industry.
• Knowledge of marketing analytics and consumer insights.
• Certification in advanced analytics or data science.

WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP

At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Great Place to Work Certified
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.

We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference

SALARY AND BENEFITS OVERVIEW

Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

• 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
• Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
• Health Savings Account start-up contribution for employees who elect the high deductible health plan
• Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
• Company paid life insurance of 1x annual base pay ($50,000 minimum)
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
• Tuition reimbursement and student loan support
• Dependent Scholarship Programs
• Free confidential personal financial counselling service
• On-site health centers and 24/7 fitness centers at certain company locations
• A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
• Health-care concierge service
• Volunteer service opportunities
• Extensive training opportunities
• Company vehicle for eligible employees
• Mobile phone allowance for eligible employees
• Paid Leave:
• Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
• Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
• Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
• Paid Parental Leave + temporary reduced work schedule opportunity
• Funeral Leave
• Short-Term Disability Leave
• Long-Term Disability Leave
• Jury Duty Leave
• Military Leave
• Released Time for Children’s Education
• Community Outreach Leave
• Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives

Reynolds American Inc. and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at