Regional Marketing Director

2 days ago

Mead CO United States Wealthy Recruiting Full time

We are seeking a dynamic and results-driven Regional Marketing Director to spearhead our skilled nursing liaison team, with the primary goal of driving growth and increasing patient census across multiple skilled nursing facilities in Maryland. In this high-impact role, you will be at the forefront of developing innovative marketing strategies, nurturing key relationships, and ensuring our facilities are top-of-mind for healthcare providers, families, and community organizations. As a key leader in our organization, you will have a direct opportunity to shape the future of our business and influence the entire region’s success.

If you are passionate about making a significant difference in the healthcare industry, enjoy building and leading high-performing teams, and are looking to advance your career in a growing and supportive organization, we want to hear from you

Responsibilities:

  • Strategic Marketing Leadership: Develop and execute comprehensive marketing and business development strategies designed to increase patient census and grow referral networks across multiple skilled nursing facilities.
  • Team Leadership: Lead and mentor a diverse team of marketing professionals, liaisons, and admissions personnel, fostering a culture of excellence, collaboration, and accountability. Ensure the team meets and exceeds census and admissions targets while maintaining alignment with the organization’s overall goals.
  • Relationship Building: Establish and nurture strong relationships with healthcare providers, hospitals, physician groups, discharge planners, case managers, and community organizations. Proactively engage these stakeholders to drive patient admissions and position our facilities as the preferred choice for skilled nursing care.
  • Market Analysis and Insights: Conduct regular market analysis to stay ahead of industry trends, competitive landscapes, and healthcare regulations. Identify new opportunities for business growth, while staying agile in responding to challenges within the market.
  • Marketing Campaigns and Initiatives: Oversee the development and execution of marketing campaigns, digital outreach efforts, and community engagement initiatives aimed at increasing brand awareness, strengthening referral partnerships, and enhancing patient and family engagement.
  • Data-Driven Decision Making: Monitor census trends, team performance, and the effectiveness of marketing strategies. Provide regular reports to senior leadership with actionable insights and recommendations for continuous improvement.
  • Community Engagement: Actively participate in healthcare conferences, community events, and networking opportunities to enhance the visibility of our organization, solidify our reputation, and generate referrals from new and existing partners.
  • Alignment with Organizational Mission: Ensure that all business development and marketing activities are in line with the company’s mission, vision, and commitment to patient care excellence.

Requirements:

  • Industry Experience: Demonstrated experience in skilled nursing, post-acute care, or healthcare marketing and business development, with a solid understanding of census growth strategies, referral processes, and regulatory frameworks in the Maryland healthcare landscape.
  • Leadership Abilities: Proven ability to lead, develop, and motivate high-performing teams, including marketing, admissions, and liaison staff. A track record of driving results through collaborative leadership and team empowerment.
  • Marketing Expertise: Strong understanding of marketing principles, including digital marketing, branding, outreach strategies, and relationship-building techniques. Experience leveraging both traditional and digital marketing channels to increase visibility and generate referrals.
  • Healthcare Network Knowledge: In-depth knowledge of local healthcare networks, referral systems, and community organizations, with the ability to build strategic partnerships that enhance patient flow and support census growth.
  • Communication Skills: Exceptional interpersonal and communication skills, with the ability to effectively engage and influence healthcare professionals, internal teams, and senior leadership.
  • Initiative and Career Growth: A strong desire for career advancement, demonstrating initiative and a proactive approach to both personal and professional development.
  • Educational Background: Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field is required. A master’s degree or advanced certification in marketing, healthcare administration, or business is preferred.

Compensation:

  • Competitive salary starting at $125,000 per year , with higher earning potential based on experience and qualifications.
  • Performance-based incentives tied to census growth, referral partnerships, and team success.
  • Clear pathway for advancement to higher regional leadership roles, with opportunities to shape the long-term strategic vision of the company.
#J-18808-Ljbffr

  • Region Marketing Communications Director

    2 days ago

    Denver, CO, United States American Heart Association Full time

    Region Marketing Communications Director Location: Denver, Colorado (Flexible within AR, OK, NM, TX) Overview As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact! Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the...

  • Regional Director of Sales and Marketing

    2 days ago

    Carlsbad, CA, United States Integral Senior Living Full time

    Integral Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages care and lifestyle-focused senior living communities. Our company, which was built on our “Culture Keepers,” employs thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in...

  • Region Marketing Communications Director

    3 days ago

    Denver, CO, United States American Heart Association Full time

    American Heart Association Region Marketing Communications Director Denver, Colorado Apply Now As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact! Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart...

  • Regional Account Director

    3 days ago

    Seattle, WA, United States Team Velocity Marketing Full time

    Regional Account Director (RAD) | Pacific Northwest This is a full-time, salaried, remote field position serving the greater U.S. Pacific Northwest Region . Ideal candidate is located in the greater Northern CA / Seattle, WA metro markets with ready access to national airports and ability to travel across Northwest regional markets. The Regional Account...

  • Regional Marketing Director

    3 days ago

    Raleigh, NC, United States Arco Ltd Full time

    ABOUT YOU ARCO Design/Build has an exciting opportunity for an innovative and passionate Regional Marketing Director managing northern operations (Albany, White Plains, Philadelphia, Richmond, Raleigh, Wilmington) to join our team! We are ARCO Design/Build, Inc., a premier, full-service, entrepreneurial, and employee-owned design-build construction firm...

  • Regional Banking Market Director

    3 days ago

    Cranberry Township, Butler County, United States Huntington Bancshares, Inc. Full time

    Description Summary: The Regional Banking Market Director is responsible for achieving the Regional Banking team goals within the market through executing on an aggressive sales strategy to achieve financial performance metrics. The Regional Banking Market Director will accomplish this through developing, coaching, and leading a group of Regional Banking...

  • Regional Director, Mountain Region

    3 days ago

    Denver, CO, United States Ceribell, Inc Full time

    About Ceribell Ceribell produces the world's first brain monitor for point-of-care seizure triage and treatment. Our groundbreaking technology enables healthcare providers to test for a suspected seizure and then deliver treatments within minutes. We are a rapidly growing venture capital-backed medical technology startup. Ceribell is being used in hundreds...

  • Regional Marketing Director

    2 days ago

    Raleigh, NC, United States Arco Ltd Full time

    ABOUT YOU ARCO Design/Build has an exciting opportunity for an innovative and passionate Regional Marketing Director managing northern operations (Albany, White Plains, Philadelphia, Richmond, Raleigh, Wilmington) to join our team! We are ARCO Design/Build, Inc., a premier, full-service, entrepreneurial, and employee-owned design-build construction firm...

  • Associate Director, Regional Marketing Conventions

    2 days ago

    , NJ, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and Counting! Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a...

  • Marketing Director

    4 weeks ago

    Chicago, IL, United States Lack + Daily Marketing Recruiting Experts Full time

    Hybrid: 3 days in office in Chicago (Downtown)In 2008, our client pioneered the dairy-free cheese category by creating a revolutionary cheese made from plants. Today, their dairy-free cheese tastes, shreds, melts and stretches like a traditional cheese. And their brand portfolio spans a variety of cheesy foods from frozen pizzas and cheesecakes to shelf...

  • Regional Development Director

    3 days ago

    Lincoln, NE, United States Next City Full time

    The Regional Development Director plays a critical role in driving regional growth and business development for implant and full arch practices. This position is responsible for expanding referrals, increasing practice revenue, and contributing to the development of best practices for the broader organization. The Director will also assist in the growth of...

  • Associate Director, Regional Marketing Conventions

    3 weeks ago

    Bernards, NJ, United States Daiichi Sankyo, Inc. Full time

    Join a Legacy of Innovation 110 Years and Counting!Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a...

  • Sr. Director of Digital Marketing

    1 month ago

    Phoenix, AZ, United States Elevation Marketing Full time

    Company DescriptionElevation Marketing is a dynamic, integrated B2B agency based in Phoenix, AZ. The agency specializes in aligning sales and marketing strategies to deliver remarkable results for clients in various B2B industries. With a focus on B2B marketing, data-driven strategies, and memorable brand experiences, Elevation Marketing empowers lasting...

  • Regional Director of Sales

    3 days ago

    Hopkins, MN, United States Walker Senior Services Full time

    Key Responsibilities 1. Sales Strategy Development: In collaboration with VP of Sales, creates and executes sales strategies tailored to the region’s market conditions and business objectives. This includes setting sales goals, forecasting, and planning to meet revenue targets. 2. Team Leadership: Managing and mentoring the regional sales team. This...

  • Associate Director, Regional Marketing Conventions

    1 month ago

    Basking Ridge, NJ, United States Daiichi Sankyo, Inc. Full time

    Join a Legacy of Innovation 110 Years and Counting!Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 100 years of scientific expertise and a...

  • Global Maritime Market Sector Director

    3 days ago

    , AR, United States Fashion Institute of Design & Merchandising Full time

    Job Description - Global Maritime Market Sector Director (182361) At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we work to weave diversity, equity, and inclusion into our work...

  • Regional Director

    3 months ago

    Cleveland, OH, United States Allspring Global Investments Full time

    DescriptionElevate Your Career Work where your ideas have impact COMPANY Allspring Global Investments is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and...

  • Regional Leasing Director

    2 days ago

    Dallas, TX, United States University Partners Full time

    About University Partners: University Partners is within the top 15 owner/operators in the country, possesses more than 20 years of experience in acquiring, developing, and managing student housing communities. With 500+ employees, 43 properties, and over 25,000 beds, University Partners provides the best in service and sustainability. Our competitive...

  • Regional Director

    3 weeks ago

    Fresno, CA, United States Butterfly Effects Full time

    Take that next step up in your BCBA Leadership career! Fresno Regional Director Become a leader in the behavior analysis profession Butterfly Effects is searching for a BCBA leader to establish clinical and operational services in the Fresno, California. This position reports directly to the Senior Regional Director (BCBA), providing an attractive annual...

  • Director of Sales

    3 weeks ago

    Freeland, WA, United States Core Group Resources Full time

    Core Group Resources is America's leading recruitment company. Founded by a service academy graduate who has offshore experience, Core Group Resources' expertise is unmatched in the marine offshore market, finance, IT, renewables, & non-profit for executive search, staffing, and expertise identification. Director of Sales & Marketing Job Summary We are...