Manager, Marketing Analytics
2 days ago
Location: Chicago, IL, US
Requisition ID: 33202
A Career in Beer and Beyond:
Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.
We are Talent Brewers with our culture rooted in our core Values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.
The Headlines:
In the role of Manager Marketing Analytics based in Chicago, IL , you will manage our real-time Media and Creative Optimization capabilities across a portfolio of brands and help advance our data-driven approach to media planning and optimization. This position reports to the Sr Manager Marketing Analytics and works very closely with internal and external stakeholders.
The Responsibilities:
- You will execute and deliver real-time measurement and planning tools (e.g. Multi Touch Attribution (MTA), Marketing Mix Models (MMM), Unified Marketing Measurement (UMM), Marketing Experiments, and Matched Market Analyses used by our portfolio of brands for creative and media optimization.
- You will act as a consultant and advisor to our partners across Marketing and within the Commercial organization.
- You will use advanced models, predictive analytics, scenario planning, and in-market testing to uncover business drivers and help improve the impact and efficiency of our marketing.
- You will identify data sources and KPIs that are predictive of success.
- You will manage the day-to-day execution of the annual Media Experiment plan.
- You will build and deliver tools that enable the marketing team and our agency partners to optimize media and creative executions with confidence.
- You will manage External Partnerships including selection and day-to-day communication with vendors and publishers.
The Other Qualifications:
- You have a bachelor’s degree and at least 7+ years of related media or marketing analytics experience.
- You have strong experience working with sophisticated measurement programs: Multitouch attribution, sales lift, A/B tests, in-market experimentation, marketing mix analysis.
- You fully understand the consumer data landscape and its effect on marketing strategies.
- You can demonstrate confidence in presenting technical content across different stakeholder audiences, including senior leadership, and in influencing decisions.
- You have experience working with Excel, Tableau (experience with SQL, Python, R, etc. is a bonus).
- You exhibit our Molson Coors core values.
Work Perks that You Need to Know About:
- Flexible work programs that support work-life balance including a hybrid work model of 3 days in the office.
- We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities.
- We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are.
- Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization.
- Ability to grow and develop your career centered around our First Choice Learning opportunities.
- Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources.
- Access to cool brand clothing and swag, top events and, of course... free beer and beverages
- Work within a fast-paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences.
Molson Coors is committed to an inclusive workplace. We’re an equal opportunity employer and invite applications from candidates of all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail
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