Senior Product Marketing Manager, New Ventures
1 day ago
Senior Product Marketing Manager, New Ventures
Responsibilities- The Senior Product Marketing Manager, New Ventures will develop and own the product marketing strategy for Factor’s newest venture.
- Since this person will be joining pre-launch, a core element of this role will be identifying our go-to-market strategy for this new brand.
- This includes defining our customer segments, value propositions, and product positioning.
- You will work closely with our Product and Growth Marketing team to ensure fluidity of messaging and positioning across the customer lifecycle.
- This person must be able to build strong cross-functional relationships and influence stakeholders across the organization.
- You will report to the General Manager of Growth, helping identify cross-functional initiatives that lead to strong incremental revenue.
- Keep the customer at the center of everything you do.
- Develop and own the product marketing strategy for the new venture, working on brand positioning, initial launch, and additional product launches.
- Map out the user journey, gather user insights, and identify new customer needs to focus both the product and growth marketing roadmaps.
- Serve as one of the main collaborators between the Growth Marketing, CRM, Brand, and Product teams.
- Identify the target audience and develop product positioning for new product launches.
- Operate in a highly cross-functional role, partnering closely with Product, CRM, Engineering, Design, Brand, Analytics, UX Research, and Growth Marketing to improve the user experience to drive incremental conversion volume, engagement, and retention.
- Develop and align online and offline marketing campaigns in collaboration with channel owners and the broader growth marketing team.
- Create product marketing goals, and analyze campaign performance.
- Serve as a key collaborator between the Product and Marketing organizations.
- 6+ years of product marketing experience in ecommerce.
- Experience in collaborating with online marketing channels such as paid social, display advertising, and search engine marketing.
- Experience developing marketing strategies using both quantitative and qualitative research methods.
- Experience collaborating with and influencing cross-functional teams across different offices.
- You know your market, customers, and competition better than anyone, and you're strong at integrating this information into your go-to-market strategies.
- Strong communication and presentation skills.
- BA/BS degree.
- Competitive Salary & 401k company match that vests immediately upon participation.
- Generous parental leave of 16 weeks & PTO policy, as well as paid holidays off.
- $0 monthly premium and other flexible health plans.
- Amazing discounts, including up to 75% off HelloFresh subscription.
- Flexible shift scheduling & advancement opportunities.
- Emergency child and adult care services.
- Snacks & monthly catered lunches.
- Collaborative, dynamic work environment within a fast-paced, mission-driven company.
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