Director of Digital Marketing

1 day ago

Village of Richfield WI United States PS Seasonings Full time

The Director of Digital Marketing is responsible for developing and implementing strategic marketing initiatives to drive sales, brand awareness, and customer loyalty across a variety of channels in the food industry. This role requires a deep understanding of the food industry, consumer behavior, digital sales, paid advertising and retail trends. The Director collaborates with cross-functional departments to achieve business objectives in a high-growth company. The ideal candidate will have a proven track record in ecommerce, retail sales and marketing, with experience in managing websites, Amazon sales, Email Platforms and other marketing tools. This position reports into the SVP of Marketing and Communications.

What you’ll do:

Strategic Planning & Execution:

  • Develop and execute comprehensive retail sales & marketing strategies to increase brand visibility, market share, and sales growth in the following channels: company website, Amazon, Faire, Mable, Walmart.com, along with specialty gift and grocery stores to achieve business objectives.
  • Identify key market opportunities and develop plans to capitalize on them, including product launches, promotional campaigns, and seasonal marketing efforts.
  • Monitor market trends, competitor activities, and customer insights to inform strategic decisions.
  • Create a sales enablement marketing strategy, in partnership with the CPG sales leader, to improve the customer experience, create further opportunities and enhance sales activities.
  • Lead digital marketing efforts, including agency support, paid media planning and buying, paid search, and SEO.
  • Manage email and print marketing campaigns to drive customer engagement and retention.
  • Plan and execute promotions, social content marketing, and ambassador programs.
  • Coordinate paid sponsorships and chef content to enhance brand credibility and reach.
  • Organize and participate in trade shows to showcase products, enhance sales and build industry relationships.
  • Utilize data analytics to track the success of marketing initiatives and make data-driven decisions.
  • Collaborate with the R&D team to incorporate consumer insights into product development and marketing strategies.
  • Work closely with sales, product development, supply chain, and finance teams to ensure alignment on marketing initiatives and product availability.

Brand Management:

  • Oversee the development and execution of brand positioning and messaging across all retail channels.
  • Ensure consistent brand representation and alignment with overall company goals and values.
  • Work closely with the product development team to align marketing strategies with product offerings.

Budget Management:

  • Develop and manage the retail marketing budget, ensuring alignment with overall business objectives and financial goals.
  • Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed to optimize performance and budget utilization.
  • Partner with the finance team to ensure accurate forecasting and reporting of marketing expenditures and ROI.

What we’re looking for:

  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Experience in grocery, CPG (Consumer Packaged Goods), or related food sectors.
  • Familiarity with trade marketing and shopper marketing techniques.
  • 10+ years of experience in marketing, with at least 5 years in a leadership role within the food industry.
  • Proven track record of developing and executing successful retail marketing strategies.
  • Proven experience in managing web sales, Amazon sales, and other retail platforms. Shopify management a plus.
  • Expertise in paid media planning and buying, paid search, and SEO.
  • Strong analytical and problem-solving abilities.
  • Strong understanding of retail dynamics, consumer behavior, and food industry trends.
  • Excellent leadership, communication, and interpersonal skills.
  • Experience managing budgets and working with retail partners.
  • Proficiency in digital marketing tools and analytics platforms.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Creativity mixed with strong execution.
#J-18808-Ljbffr

  • Sr. Director of Digital Marketing

    1 month ago

    Phoenix, AZ, United States Elevation Marketing Full time

    Company DescriptionElevation Marketing is a dynamic, integrated B2B agency based in Phoenix, AZ. The agency specializes in aligning sales and marketing strategies to deliver remarkable results for clients in various B2B industries. With a focus on B2B marketing, data-driven strategies, and memorable brand experiences, Elevation Marketing empowers lasting...

  • Director of Digital Marketing

    1 month ago

    Germantown, WI, United States PS Seasoning Full time

    The Director of Digital Marketing is responsible for developing and implementing strategic marketing initiatives to drive sales, brand awareness, and customer loyalty across a variety of channels in the food industry. This role requires a deep understanding of the food industry, consumer behavior, digital sales, paid advertising and retail trends. The...

  • Director, Digital Marketing

    1 day ago

    Lehi, UT, United States LifeVantage Corporation Full time

    Position Summary : LifeVantage is hiring aDirector, Digital Marketing to lead and enhance our digital presence. This role is pivotal in establishing and maintaining LifeVantage’s brand authority online by owning and optimizing our website and blog as the primary source of trusted information. The Director will manage and mentor the Manager of Digital...

  • Digital Marketing Director

    2 days ago

    Orlando, FL, United States Wycliffe Associates Full time

    Compensation: This role can be a salaried role, or open to volunteer or supported staff Reporting Relationship: Director of Marketing & Communications Exemption Status: Exempt, Full-Time Generally: Wycliffe Associates is a ministry; our mission of Bible translation is a special calling. Wycliffe Associates trains Christians all over the world to become...

  • Digital Marketing Director

    1 day ago

    Lewisville, TX, United States BAART Programs Full time

    Digital Marketing Director The Digital Marketing Director is responsible for building and managing the digital marketing team, leading all digital marketing initiatives from campaign creation through implementation execution, monitoring, measurement, and optimization by ensuring alignment and integration with company objectives. Essential Function: Builds,...

  • Director of Digital Marketing

    2 days ago

    Morristown, NJ, United States International Voyager CruiseDirect Full time

    About Us Cruise Direct is a leading online cruise travel company dedicated to providing customers with better deals than any other cruise website and access to great deals on cruise vacations. Offering special rates and savings on cruise bookings with some of the most popular cruise lines in the world. We’re proud to say that we offer responsive,...

  • Director of Digital Marketing

    1 month ago

    Charlotte, NC, United States Excel Medical Full time

    Excel Medical is a dynamic and innovative telehealth company specializing in Hormone Replacement Therapy for men and women. We pride ourselves on our science-based protocol that delivers life-improving results to our patients.Position Overview: We are looking for an experienced Director of Digital Marketing to develop, implement, and oversee our digital...

  • Digital Marketing Designer

    4 weeks ago

    Richfield, WI, United States Server Products Full time

    CORPORATE OVERVIEWServer Products is a highly regarded food and beverage technology company that manufactures products for the restaurant and food service markets. Server Products is committed to designing smarter solutions to everyday challenges so customers can serve easier, faster, and better than ever. THE OPPORTUNITYThe Digital Marketing Designer is...

  • Director of Marketing, Card Business

    4 weeks ago

    Hawthorne, CA, United States Konami Digital Entertainment Full time

    POSITION SUMMARY:A strong self-starter with experience managing top-tier consumer brands with new product marketing and strategic campaigns, with an emphasis on digital campaigns, that target boys 8 - 14. Candidates should have solid business acumen, cross-functional leadership skills, the ability to multi-task numerous projects, be a team player, and desire...

  • Digital Marketing Director

    4 weeks ago

    Chandler, AZ, United States The Keller Group Full time

    Title: Digital Marketing DirectorLocation: Greater Phoenix, Arizona AreaWork Schedule: In-OfficeA Digital Marketing Director opportunity is now available via The Keller Group. This position will be based out of the Greater Phoenix, Arizona area and required to work an in-office schedule.This leader will be responsible for media team oversight, media...

  • Director of Digital Marketing and Analytics

    1 week ago

    King of Prussia, United States The American College Full time

    Company Description The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. Job Description...

  • Director of Digital Marketing and Analytics

    7 days ago

    King of Prussia, United States The American College Full time

    Company Description The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. Job...

  • Director of Marketing/ Digital

    1 day ago

    Torrance, CA, United States Fitzii Full time

    Founded in 1975, SCORE has been a grassroots partner with club sports, working at the national, state, and local levels to provide uniforms and equipment for youth sports. While we have historically focused on soccer, SCORE now provides uniforms and equipment across a range of sports including flag football, basketball, volleyball, baseball, and more. SCORE...

  • Digital Marketing Director

    1 day ago

    Durham, NC, United States Hyperspace Ventures Full time

    Durham, NC | Austin, TX | Remote | Full Time Digital Marketing Director Hyperspace Ventures is looking for someone to keep us ahead. Every day new opportunities emerge from every platform; each could present new and innovative ways for how we connect with consumers. We are looking for a talented individual that is passionate about the digital world, and...

  • Director of Digital Marketing

    2 days ago

    Boston, MA, United States Tbwa ChiatDay Inc Full time

    Job Title : Director of Digital Marketing Location : Boston (hybrid requiring 2 days a week on site) Position Summary : We are seeking a strategic and results-oriented Director of Digital Marketing to lead our demand generation efforts, driving top-of-funnel growth, demand creation, lead generation, and revenue for the company. This senior-level role will...

  • Director of Digital Marketing

    24 hours ago

    Chapel Hill, NC, United States Mosaec Full time

    Location: Chapel Hill, North Carolina Employment Type: Permanent Staff (EHRA NF) Vacancy ID: NF0008713 Position Summary/Description: Reporting to the Associate Athletics Director for Analytics and Sales Strategy, the Director of Digital Marketing is responsible for building and executing digital communications within the Department of Athletics with the...

  • Director of Digital Marketing

    1 day ago

    , AR, United States Brighton Agency, Inc Full time

    As the Director of Digital Marketing at Brighton, you’ll be the driving force behind all our digital efforts, leading the charge in helping both the agency and our clients thrive in a constantly evolving digital world. You’ll develop and execute cutting-edge strategies, manage a talented team, and always be on the lookout for fresh ideas to stay ahead...

  • Director, Digital Marketing

    24 hours ago

    Jersey City, NJ, United States Avepoint Full time

    About AvePoint: Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint’s global channel partner program includes over 3,500 managed service...

  • Associate Director/Director

    23 hours ago

    Germantown, MD, United States Datalab USA Full time

    The Associate Director/Director of Digital Marketing will create and lead our digital marketing strategy, fostering and expanding relationships with our clients. This role combines deep industry knowledge, strategic thinking, and leadership skills to drive business growth and client satisfaction. The individual will work closely with cross-functional teams,...

  • Director of Advertising and Digital Marketing

    1 day ago

    Bluffdale, UT, United States Jessakae Full time

    Director of Advertising and Digital Marketing About JessaKae JessaKae is a vibrant and innovative lifestyle brand dedicated to providing our customers with dreamy clothing and an exceptional experience. Our core values revolve around family, fashion, charity, and kindness. While we move at a fast pace, we are committed to maintaining a family-oriented work...