Head of Marketing

2 weeks ago

Nashville TN United States EES Full time

DepartmentEvent Strategy + Relationships

Job Status:

Full Time

FLSA Status:

Exempt

Reports To:

VP of Event Strategy + Relationships

Work Schedule:

 Monday - Friday, Various Hours

Positions Supervised:

 (2) Graphic + Web Designers

(Client Marketing)

Effective Date:

Immediately

Last Revision Date:

October 24, 2024

POSITION SUMMARY:

The Head of Marketing is responsible for developing and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role involves overseeing all marketing functions, including digital marketing, content creation, and analytics, while ensuring alignment with business objectives. The ideal candidate is a strategic thinker with a strong background in leadership, brand management, and modern marketing techniques. In addition to internal marketing objectives, this role will oversee client marketing needs and identify ways to upsell marketing services. 

ROLES AND RESPONSIBILITIES:

For internal EES Agency Initiatives: 

  • Review current marketing strategy, determine any needed course corrections

  • Devise strategic marketing strategy, including content creation for the below

  • Objectives for all marketing, public relations and advertising for client and public facing communications including print, digital, social, video, etc.

  • Execute press releases

  • Execute social media

  • Execute editorial pieces

  • Collaborate with CEO + VP of Event Strategy + Relationships on award opportunities and speaking engagements for team members

  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging

  • Ability to internally manage EES website updates and optimization, as needed

  • Ability to internally manage EES graphic design work, as needed including:

  • Confirming current proposal and presentation guidelines (aesthetic)

  • Digital newsletters, holiday mailers/cards, internal event design, etc.

  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize

accordingly

  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

  • Manage all data reporting and recommendations for adjustment and future success

  • Develop and manage marketing budget 

For Client Initiatives:

  • Collaborate with Team on Event Marketing needs, including:

  • Join client calls to identify and pitch ideas to increase revenue 

  • Manage + oversee Client Marketing Team and their work on the following:

  • Creation of event logos, clings, signage, and other visual elements.

  • Development of event websites, including registration pages, e-commerce functionality, photo galleries, and event documentation.

  • Design of marketing campaigns for events, as needed (limited scope).

REQUIREMENTS:

  • Bachelor's Degree in Marketing

  • 7 years minimum of marketing experience

  • Excellent written and verbal communication skills

  • Strong financial acumen, including experience in budget management and proficiency in understanding and analyzing Profit and Loss (P&L) statements

  • Proven experience developing marketing plans and campaigns

  • Analytical prowess in marketing evaluation

  • Strong organizational management skills with the ability to coach staff, develop high-performance teams, set and achieve strategic objectives

  • Excellent time management, supervisory, and organizational skills

  • Strong project management, multitasking, and decision-making skills

  • In-depth knowledge of diverse business functions

  • Strong organizational skills with recognizable attention to detail and creativity

  • Proven ability to coordinate activities, events and carry projects and ideas from conception to completion

  • Be a strong leader who can identify with all levels of the organization and client organizations

  • Ability to relate well to people and work effectively in collaboration with diverse groups

  • Service-oriented mindset

  • Proficient computer skills, to include Microsoft Word, Excel, and Outlook. Viper and NetSuite preferred.

  • Must reside in Nashville, TN or be willing to relocate

Embodiment of our core values.

  • Powered by People- We build relationships to give meaning and richness to our lives and work. 

  • Always Accountable- We do what we say we are going to do. 

  • Innovate until it’s great- We generate new ideas to create business value. 

  • Be the Best- We get it right the first time. 

  • Viviendo- We live full, bright lives in and out of work.

EES Core Focus 

  • Cultivating Relationships + Elevating Experiences

  • Creative Event Solutions

PHYSICAL DEMANDS / WORK ENVIRONMENT:

  • Must be able to sit / stand for 8 hours
  • Walking, bending, light lifting up to 25 lbs.

  • Ability to work onsite, as needed.

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