Publisher Strategy Manager, Publisher Operations

Publisher Strategy Manager, Publisher Operations

Publisher Strategy Manager, Publisher Operations

Responsibilities
About the Team
TikTok's Publisher Strategy team is the analytical engine that leads key business and operational decisions, which drive symbiotic value for TikTok and its media partners. The team specializes in multimodal research, insight synthesis, short- and long-term strategy development, and XFN empowerment.

About the Role
This role involves synthesizing ecosystem data, conducting market and partner research, and creating impactful reports to guide leadership. It also requires strong collaboration across internal teams and external partners to shape strategy and elevate publisher outcomes on the platform.

Responsibilities
- Gather, synthesize and analyze content ecosystem data and research findings into clear, impactful insights for senior leadership and cross-functional teams that inform strategic decision-making, serve as a foundation for industry narratives, and improve business outcomes for TikTok and our top vertical partners
- Design and develop customized reports and visualizations that deliver actionable insights to internal stakeholders
- Conduct and facilitate various forms of qualitative and quantitative research, including partner/user surveys, market analysis, and competitive benchmarking
- Manage relationships with third-party data and insights providers from procurement to delivery
- Understand and champion the needs of publishers within TikTok, and drive business decisions that bring value to all stakeholders
- Liaise between Partnerships, Product, Data Science, Marketing, Legal and Business Development teams to facilitate key business decisions

Qualifications
Minimum qualifications:
- Bachelor's degree in Business, Economics, Data Science, Statistics, or a related field
- Experience in the media, entertainment and sports industries; with a demonstrable track record in analytics, business intelligence and market research projects
- Proven ability to communicate complex insights clearly and persuasively across different levels of an organization
- Experience managing cross-functional projects and collaborating with diverse stakeholder groups
- Highly proactive, detail-oriented, and comfortable navigating ambiguity in a dynamic, fast-paced environment
- Deep understanding of the dynamics between large rights holders and digital content platforms, including content creation, marketing/promotion and monetization

Preferred Qualifications:
- MBA or equivalent graduate degree
- Experience influencing without direct authority
- Familiarity with machine learning or advanced statistical methods
- Familiarity with Agile and design thinking methodologies, as well as media
- Strong technical proficiency with data pipeline tools, analytics platforms (e.g., SQL, Tableau, Looker), data visualization and survey/research methodologies and entertainment digital products
- Holistic strategy skillset, including quantitative and qualitative research, insight synthesis, data analysis, financial modeling and business case development

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the glob