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Senior Marketing Manager, Mass Spectrometry

4 months ago

Indianapolis IN, United States Roche Full time

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.The PositionSenior Marketing Manager, Mass SpectrometryA healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.Roche Diagnostics is a division of Roche. We develop and integrate diagnostic solutions that address the challenges of today and anticipate the needs of tomorrow. In more than 100 countries, we offer the industry’s most comprehensive in vitro diagnostics solutions, covering molecular diagnostics, clinical chemistry and immunoassays, tissue diagnostics, point of care testing, patient self-testing, next-generation sequencing, and laboratory automation and IT, and decision support solutions.Who We Are Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, customers and for the organization.  We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We aspire to deliver on our financial commitments to the organization and to inspire our colleagues towards attainment of our Customer Area and Disease Area Network goals through our leadership and demonstration of an enterprise mind-set.  The Core Lab team excels at the identification, commercialization and the full end-to-end management of the Roche Total Solution that enables our customers to deliver on their overarching priorities, including improving patient outcomes.  We are seeking a marketing professional who is inspired by our vision to improve patient outcomes and laboratory efficiency to continue our pursuit as the market leader for diagnostics in the US. The Opportunity:We are seeking an experienced marketing professional who is driven by deep customer insights and driving meaningful and differentiated solutions that bring value for Patients, Laboratorians, and Healthcare Systems.  The Sr Marketing Manager for mass spectrometry will be required to have deep product expertise with an ability to engage and sell to customers.  This role requires strong collaborative skills given the need to partner across multiple business partners - Field Sales, Corporate Accounts, Medical & Scientific Affairs, Market Research, Commercial Education, Roche Support Network, Procurement, and other key stakeholders.  This individual will partner with Global Marketing and Product Development teams to inform unmet US customer needs to help enable the US organization to drive top-line results and attain our Core Lab P&L goals in the short and long term.  This position reports to the Group Marketing Manager, Core Lab Systems.This is a remote based role. Key Roles and Responsibilities:The US Sr Marketing Manager for Mass Spectrometry reports to the Group Marketing Manager for Core Lab Systems and serves as a member of the Core Lab Systems Team Accountable for meeting annual and short-term (90-day) priorities and strategic outcomes of the core lab franchiseLead our must-win marketing strategies for mass spec, including positioning, messaging, technical review of RFP/RFI/RFQ, and presentations/demos for 360 visitsDrive tactical execution of the mass spec portfolio and overall position in collaboration across the entire marketing teamPartners with key stakeholders to create short and long-term product roadmaps within the mass spec portfolio (pipeline planning).  This includes partnering with Finance and the Customer Insights team to build business cases that support future US investmentsSupport select key customer and internal engagements, including IHN visits, 360 events, City Events, new hire training, and global events and trainingShape the market for future adoption of Mass Spec technology by key customers who are currently sending Mass Spec testing to large reference labs, i.e. market developmentDevelop and execute a comprehensive KOL strategy for Mass Spec, including medical conference planningEnsures development of compliant and effective promotional tactics and effective pull-through of these tactics. Partners closely with Legal and Regulatory organizationsEarly-in-development collaboration with global for future instrument needs Who you Are:You hold a Bachelor’s degree in Marketing, Sales, or related business or scientific fieldYou hold 5 years of business development, marketing or equivalent work experience (i.e. consulting)Motivated by customer engagements and a track record of strong selling skillsYou hold 5+ years of Medical Device experience specific to clinical mass spectrometryProven ability to present to, influence, and inspire senior stakeholders and teams across local and global organizations Preferred Qualifications:Regulatory and compliance awareness (e.g. USDA, ISO 9000, CLIA, FDA, GMP), ISO 9000, CLIA, FDA, GMP)Strong knowledge of US clinical mass spectrometry market including experience working directly with KOLs specific to clinical mass specStrong written and verbal communication skills with various stakeholders - senior leadership, sales team, advocacy organizations, customers, etc.Ability to balance informed decision making with a bias for actionEmbrace and thrive in a fast-paced environmentUnderstanding of and experience in core marketing capabilities Strong technical and industry knowledge Experience partnering with sales organizationAgency management Proven ability to influence without authority, including strong stakeholder managementProven enterprise mindset​The expected salary range for this position based on the primary location of Indiana is $119,800 - $222,400.  Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.  A discretionary annual bonus may be available based on individual and Company performance.  This position also qualifies for the benefits detailed at the link provided below.BenefitsWho we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives. Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.SummaryLocation: IndianapolisType: Full time