Senior Product Manager, Omnichannel Strategy and Execution

Senior Product Manager, Omnichannel Strategy And ExecutionLocation: Bridgewater, NJRole Summary:We are seeking a strategic and technically fluent Sr. Manager to lead omnichannel strategy and orchestration across both healthcare professionals (HCPs) and patients. This position will design and implement integrated customer journeys that span field promotion, digital touchpoints, patient support services, and data-driven next-best-action recommendations. This role requires a strong ability to connect brand strategy with omnichannel execution, leveraging the industry innovations including AI-driven personalization, modular content libraries, and hybrid engagement models.Key Responsibilities:Strategic Omnichannel Planning: Translate brand objectives into integrated HCP and patient engagement strategies, spanning personal promotion, non-personal promotion, and patient services.Develop end-to-end journey maps that ensure consistent, orchestrated messaging across reps, CRM, email, websites, patient support hubs, call centers, and social/POC.Partner with brand leadership, medical, market access, analytics, and patient services to ensure cross-functional alignment.Innovation & Industry Best Practices: Embed AI/ML capabilities (predictive analytics, next-best-action engines, generative AI content variations) into customer engagement models.Drive adoption of modular content frameworks, ensuring content is pre-approved, governed by business rules, and dynamically reusable across campaigns.Bring external insights on hybrid engagement models, telehealth integration, and evolving HCP/patient expectations into brand strategy.Omnichannel Orchestration & Execution: Partner with omnichannel operations and IT to design and activate campaigns in platforms such as Salesforce Marketing Cloud, Veeva CRM/Engage, Adobe, or IQVIA OCE.Ensure business rules and compliance guardrails are embedded in campaign workflows.Work with agencies and internal teams to deliver fit-for-channel, modular creative at scale.Support change management by helping cross-functional colleagues (brand, field, PRC) adopt new ways of working.Measurement & Optimization: Define KPIs for both HCP and patient engagement, including reach, engagement, adherence, and ROI.Partner with analytics to build real-time dashboards and test-and-learn pilots that refine journeys continuously.Recommend and scale successful tactics such as AI-triggered follow-ups, dynamic email sequencing, and targeted patient education campaigns.Qualifications:Bachelor's degree required; MBA or advanced degree preferred.6-8 years of pharmaceutical marketing experience, with at least 3 years in omnichannel strategy or orchestration.Demonstrated experience with omnichannel platforms (SFMC, Veeva CRM/Engage, Adobe, OCE) and modular content frameworks.Knowledge of AI applications in marketing, such as predictive modeling, generative content, and next-best-action orchestration.Strong project management and agency/vendor oversight skills.Experience working with PRC/regulatory to enable innovative yet compliant execution.Key Competencies:Orchestrator mindset - able to connect silos into a unified customer journey.Innovative & tech-savvy - comfortable applying analytics, AI and modular approaches to real-world brand challenges.Customer-first - work closely with HCP and Patient marketers to understand drivers and barriers and translating it into omnichannel content strategy.Collaborative & influential - aligns diverse stakeholders including brand, field, IT, analytics, and regulatory.Analytical - turns performance data into actionable insights and next-best actions.Change champion - helps evolve organizational capabilities and ways of working.Keenova offers employees a Total Rewards package which includes competitive pay and benefits.