Global Marketing Director, CVRM

Global Marketing Director, CVRMAre you an experienced Marketing Professional looking to be part of a company that follows the science and turns ideas into life changing medicines? If you are passionate about what science can do to make a difference to patients' lives and ready to discover what you can do join us.Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to fifteen (15) new life-changing medicines.To support this ambition, we are seeking an experienced Marketing Director to accelerate the commercial development of a new asset with multiple indications, and prepare the organization for outstanding global launches. The Global Marketing Director, CVRM, will report to the Global Head of Marketing, CVRM.The Global Marketing Director will lead the strategic development and execution of patient-centric strategies and programs focused on dyslipidemia. This role requires a dynamic leader with a deep understanding of the cardiovascular landscape, patient needs, and innovative approaches to healthcare marketing. The successful candidate will work closely with cross-functional teams to enhance patient engagement, improve health outcomes, and drive long-term relationships with key stakeholders globally, market affiliates, and external partners.Accountabilities:Shape Global Marketing Strategy Development:Collaborate with CVRM Commercial leadership (and other team members) to deliver the global CVRM ambition, including successful product launch and Life Cycle Management plans.Develop and implement comprehensive global marketing strategies tailored to patients with dyslipidemia, ensuring alignment with franchise objectives.Create clear, winning brand strategies that incorporate feedback from key marketsProducing detailed strategic and operational commercial plans that address positioning, segmentation, pricing, value proposition, target market selection, etc. Tracking and managing associated budget to target.Customer and Market Insights:Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.Generate deep customer and market insights to inform the design of the clinical development program, brand strategy and regulatory plans that effectively address unmet customer needs and deliver optimum value back to the businessBrand Planning:Design, launch, and manage patient support programs, including educational materials, digital tools, and community engagement initiatives to improve patient outcomes.Internal & External Stakeholder Engagement:Build and maintain external and internal networks of disease area expertsCollaborate with healthcare professionals, disease experts, patient advocacy groups, and industry partners to co-create impactful patient programs.Participate and lead discussions with healthcare professionals at advisory boards and conferences.Cross-Functional Collaboration:Partner with internal teams, including local marketing teams, Medical Affairs, R&D, Regulatory, Business Insights, Payor and Market Access, to ensure cohesive implementation of strategies.Performance Monitoring:Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of patient programs and refine strategies as necessary.Regulatory Compliance:Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.Budget Management:Develop future proofed revenue forecasts and business cases that are informed by robust customer insights with an overlay of commercial judgement.Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.Essential Skills/Experience:BA/BS Degree10+ years' experience in pharmaceutical development and commercializationMust have successfully launched brands at a global levelProven strong pre-launch and launch excellence knowledge and skill in MarketingDemonstrated success working in marketing teams to deliver effective commercial brand strategies, compelling business casesStrong working knowledge of forecasting, market research, useful insight generation, and competitive landscape analysis and interpretationStrong knowledge of global promotional campaigns and new product launchesSound internal and external collaborator/partner engagement skills with demonstrated ability to seamlessly navigate scientific and commercial organizations to drive favorable business outcomesDemonstrated ability to influence laterally and verticallyStrong analytical, organizational and communication/presentation skills (written and verbal)Scientific curiosityDesirable Skills:An advanced degree (MBA, MSc or PhD)When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.AstraZeneca offers an environment where diversity is our strength, reflecting the variety of patients we serve. Here, you'll find a place for continuous learning, exchanging knowledge, and building best practices to grow your career. With a fusion of support, trust, and agility, you'll be encouraged to bring your whole self to work and embrace all the investment, feedback, and ample opportunities on offer. It's an exciting time for our team as we redefine the future of healthcare.Ready to jump in and be part of something extraordinary? Apply now and take the next step in your career journey with AstraZeneca