Senior Marketing Manager

The Company

Simply put, SpryPoint provides Smart Solutions for Smart Utilities.

Founded in 2011, SpryPoint is a leading provider of cloud-based solutions for the utility sector. Our team of experts has extensive experience serving utilities across North America, and we are dedicated to helping our clients improve their operations and better serve their customers. Our solutions include advanced billing and customer relationship management tools, as well as powerful analytics and data management capabilities. We are proud to have been recognized by industry experts and our clients alike for the value and innovation we bring to the market.

In February of 2023, SpryPoint received a strategic investment from Norwest, a leading venture and growth equity investment firm. With this investment, SpryPoint will build on its significant business momentum over the past three years, expanding its team and positioning the company to continue increasing market share of its mission-critical, cloud-native solutions for smart utilities.

Position Overview

The Senior Marketing Manager plays a new and vital role within the Go-To-Market (GTM) organization, tasked with developing and executing comprehensive SaaS marketing strategies to enhance SpryPoint’s brand visibility and business development initiatives.

This role requires early-stage SaaS environment experience, leveraging a background of entrepreneurial and collaborative scenarios as they deliver on the company‘s OKRs/KPIs and pipeline and revenue goals as well as:

1. Developing and executing strategies and programs that drive measurable outbound and inbound demand integrated with the company‘s GTM strategies and priorities.
2. Implementation, preparation and management of an SDR team to generate measurable impact on pipeline.
3. Increased brand awareness and relevancy within the utility market ecosystem.
4. Development and execution of multi-channel programs and campaigns, including digital, social media, events and email.
5. Support of sales and partner enablement to empower the front-line revenue team and equip them with the resources needed to generate, close, and expand revenue and relationships.
6. Further, the role will involve the trade and marketing event coordination, and production and distribution of high-impact marketing content. Additionally, the ideal candidate will have success working across multiple internal departments and external partners to drive strategy execution.
7. The Senior Marketing Manager will lead digital marketing efforts to optimize our web presence, email campaigns, in addition to managing an in-house team of Sales Development Reps (SDRs) team to significantly increase prospect engagement and conversions.
8. This role is crucial for ensuring that all marketing communications align with SpryPoint‘s brand and strategic goals, contributing directly to the company‘s visibility and client engagement strategies.
9. The Senior Marketing Manager works closely with Sales, RevOps, Product, external Marketing resources, and other departments to align marketing strategies with broader company objectives. Through these diverse responsibilities, the role significantly impacts SpryPoint‘s market presence and its ability to attract and retain clients.

Responsibilities

• Leadership: Develop and implement marketing plans that align with the company’s business goals and GTM strategies.
• Team Management: Manage and mentor the marketing/SDR team, fostering a collaborative environment that encourages innovation and high performance.
• Event Management: Oversee all aspects of event planning and execution, including budget management, logistics, and vendor relationships to ensure seamless and effective trade shows and marketing events.
• Digital Marketing: Lead digital marketing initiatives, including content strategy for the company website, SEO/SEM campaigns, and social media strategy to drive traffic and engagement.
• Content Development: Orchestrate the creation of compelling marketing content, from product summaries to digital assets, ensuring all materials adhere to brand guidelines and market trends.
• Cross-Functional Collaboration: Work closely with sales, Revenue Operations (RevOps), and product development teams to ensure marketing strategies are integrated and supportive of overall business objectives.
• Analytics and Reporting: Working closely with RevOps, monitor and report on the effectiveness of marketing campaigns and strategies, leveraging analytics to inform and refine future marketing efforts.

Qualifications and Competencies

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• A background in marketing to public sector or utility industry is a plus.
• Minimum of 5 years of marketing experience, with at least 2 years in a management role within a similar industry.
• Proven ability to manage and mentor a team, with strong leadership and communication skills.
• Strong understanding of current marketing tools and strategies and able to lead integrated marketing campaigns from concept to execution. Experience with Hubspot, ZoomInfo, and SFDC systems preferred.
• Background in high-growth, PE-backed, scale-up stage, SaaS environments as well as in the utility sector industry a plus.
• Strong analytic, organizational, and logic capabilities are a must.

Our Hiring Process

We know that looking for a new role can be both exciting and time-consuming, and we truly appreciate your effort. Here’s a peek into our hiring process for this position, so you know exactly what to expect:

1. Stage 1: 30-minute Recruiter Interview - We‘ll dive into your professional background and experience, share more about SpryPoint and the role, and answer any burning questions you might have.
2. Stage 2: 45-minute Hiring Manager Interview with Michael, Chief Revenue Officer - In this interview, you’ll have the opportunity to discuss your experience and insights with Michael. He’ll be eager to learn more about how your background aligns with the Senior Marketing Manager role.
3. Stage 3: Presentation Prep & Peer Interview - In this stage, you’ll prepare an assignment to present during your peer interview, showcasing your marketing strategy and team management approach. You‘ll present your campaign to key team members, and the remaining time will focus on your professional background and experience. This is also a great opportunity to see how you fit into our collaborative culture.
4. Stage 4: 30-minute Refresher with Michael (optional) - We know you might have some questions for Michael or want to revisit a few topics from your previous conversation. This stage is optional, but Michael is excited to help and answer any questions that have come up since you last spoke
5. Stage 5: References/Offer - We‘ll check your references to confirm all the great things we‘ve learned about you. If all goes well, we’ll be thrilled to extend an offer and welcome you to the team

Why SpryPoint?

• Remote-first and autonomous working environment with flexible working hours
• Competitive compensation package
• Macbook + $500 towards your home office setup
• Health, dental, vision, and life insurance
• Generous PTO, ½ day Summer Fridays, and flexible sick days
• RRSP (Canada) and 401k (US) matching program
• Professional development courses, $2,500 annual tuition assistance, and a book bounty program
• Annual company events (SpryPalooza) and team offsites

SpryPoint is an equal-opportunity employer. We do not discriminate, and encourage applications from everyone regardless of race, religion, colour, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state, or federal laws.

If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation.

Please note that to maintain our SOC 2 compliance, we ask all candidates to complete a background check and identity verification as a final step in our interview process.