Creative Services Director
4 weeks ago
Creative Services DirectorWJCL, the ABC affiliate in Savannah, Georgia is looking for a Creative Services Director. You are someone who can create and develop targeted, research-driven marketing/promotional campaigns that connect our brand to viewers across multi-media platforms. As Creative Services Director, you are strategic and are creative using the latest marketing trends. You can manage numerous projects simultaneously, while elevating the look and feel of our station's brand. You will manage and inspire a team of accomplished creative personnel and help develop and produce targeted, research-driven promotional campaigns that connect us to viewers across all broadcast and digital platforms. You will report to Ben Hart, President and General Manager.ResponsibilitiesCreate, lead, and implement the brand marketing of the stationManage production of compelling image, sweeps and special event campaigns for all platformsDirectly produce or manage the creative team on the production of compelling brand-targeted station/news image, targeted special reports, daily topicals, commercials, programming, and special event campaigns for all platformsSchedule staff station promotional eventsProvide inspiration and direction to grow the creative team skillsSpecial projects coordination and fulfillmentProduce and post targeted social media marketingIdentify dynamic multi-platform strategies to increase station brand awareness and ratingsManage daily promotional on-air content and inventory for daily on-air logsAttend outside community functions or meetingsIdentify strategies for increasing station brand awareness and resonanceLiaison with network, syndicators, community leaders regarding station promotional activitiesDevelop and monitor annual department budget and expensesRequirements5 years in station marketing/promotion/brand managementMust be creative, a compelling writer, videographer/photographer, editor, and be able to use research to meet station goalsWorking knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPSLead, create, critique creative concepts and graphic treatment to be incorporated into the station brandCan collaborate and communicate with news staff and station personnelWill critique graphic treatment to be incorporated into the station brandValid driver's license (hire is contingent on good driving record)Related military experience will be consideredDiversity StatementAt Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.BenefitsHearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.Medical | Dental | Vision401(k) matchingEmotional Wellness SupportPaid Time OffPaid Parental LeaveLGBTQ+ Health ServicesAdditional benefits to meet your and your family's needs
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Savannah, GA, United States SCAD - Savannah College of Art and Design Full timeAs a director of social strategy and creative content, you will prepare schedules, rosters, and team statistics, as well as coordinate the publication of seasonal media guides for specific intercollegiate sports. You will foster close working relationships with the marketing and PR departments to ensure consistent, current information for both internal and...
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Savannah, GA, United States SCAD - Savannah College of Art and Design Full timeAs a director of social strategy and creative content, you will prepare schedules, rosters, and team statistics, as well as coordinate the publication of seasonal media guides for specific intercollegiate sports. You will foster close working relationships with the marketing and PR departments to ensure consistent, current information for both internal and...
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Savannah, GA, United States SCAD - Savannah College of Art and Design Full timeAs a director of social strategy and creative content, you will prepare schedules, rosters, and team statistics, as well as coordinate the publication of seasonal media guides for specific intercollegiate sports. You will foster close working relationships with the marketing and PR departments to ensure consistent, current information for both internal and...
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