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Product Manager- Ancillary

4 months ago

Scottsdale, United States CNA National Full time

Position Summary

Responsible for the development, maintenance, and management of product offerings at CNA National. Operates as the subject matter expert for assigned products. Manages the performance and effectiveness of assigned product portfolio. Coordinates project initiatives with management to ensure efficient, effective, and timely service to internal and external customers. Collaborates with multiple departments (IT, PMO, Risk, Operations, Sales, etc) to develop products and ensure adherence to compliance and operational policies and procedures.


Essential Duties and Responsibilities

Support product and program development through active management of the product development life cycle including development of the offering, coverages, launch strategy, revenue forecasts, and pricing.

Collaborate with departmental stakeholders to develop new product introduction plans and secure regulatory approvals, orchestrate product launch, publish marketing materials, conduct sales training, prepare services organization, and announce new products.

Plan and execute post-launch product management functions including conducting post-launch audits, tracking customer satisfaction, reassessing industry movements, conducting win-loss studies, and evaluating metrics and KPIs

Conduct product comparisons against identified competitors on a consistent and as needed basis, identify opportunities, and work with other departments including sales to develop tangible actionable plans to leverage product differences

Collaborate with sales management to prepare short-term and long-term product sales forecasts for existing products and new products

Responsible for staying up to date on trends and developments within the functional area of expertise and the industry

Conduct competitive analysis including market, competitors, and products



Education

Bachelor’s degree in business administration, Marketing, Product Development/Management, or related field or equivalent work experience


Experience

  • Ancillary Experience required
  • At least three years of experience in progressive product requirements design, development and/or implementation within the vehicle service contract industry, with a minimum of two years in a team or product leadership position, preferred.


Skills, Knowledge, and Abilities

Ability to drive results by identifying, analyzing, and resolving problems within scope of responsibility.

  • Flexible and capable of prioritizing and managing competing tasks, timelines, and work streams.
  • Ability to identify, analyze, and interpret trends or patterns in data sets.
  • Ability to collaborate and actively engage in the determination of requirements, design, and execution efforts.
  • Strong project management skills
  • Excellent oral and written communication skills
  • of the insurance industry, its products and services
  • of theories and practices for auto-dealer focused product development, program management, and market research preferred
  • in conflict management and interpersonal relationship building with stakeholders.
  • of Microsoft Office Suite
  • and management skills demonstrating integrity and professionalism, preferred.
  • Project and advanced Excel skills preferred.
  • experience preferred.