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Manager, VIP and Influence

3 months ago

New York, United States KARLA OTTO Full time

Karla Otto is a renowned public relations and communications agency with offices across 14 locations in the UK, EMEA, US and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.


With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.


In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently this group comprises of Bureau Betak & Bureau Future, Karla Otto, K2, The Qode, Lefty, Prodject and CTZA, Atelier LUM, INCA Productions and Atelier Athem.



Our network of expert strategists, designers, planners, and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.


To help support our future growth as an agency, we are looking for a Senior Manager, Influence to join our team based in our New York office.


Key Responsibilities


  • Further the development of Influencer and Celebrity/VIP services for Karla Otto
  • Communicate with clients daily as relevant to celebrity and influencer opportunities, the competitive landscape, industry news, building trust and long-term relationships
  • Generate top-tier opportunities for clients to engage with brand targets (inclusive of brand ambassadorships, event attendance, social media campaigns, etc.) via both paid and earned engagements
  • Day-to-day management of the supporting team on client deliverables and deadlines (casting lists for organic and paid partnerships, creative strategy, guests list support for events and shows, seedings, booking event DJs/performers, etc).
  • Support the team to ideate and concept ideas that execute a brand’s vision and will successfully deliver it to their target audiences and growth targets
  • Negotiate contracts and manage fresh and exciting talent that align with brand values
  • Engage stylists and talent agents to consider clients for celebrity placement opportunities
  • Deliver accurate budget estimates for paid partnership opportunities
  • Demonstrate value of programs and review, and report on effectiveness of campaigns in an effort to maximize results and provide key future learnings to continually optimize CPM, impressions etc.
  • Remain ahead of emerging trends / developments in the Influencer Marketing space in order to advise clients on new opportunities and emerging strategies, as well as competitors and opportunities relevant to the digital and luxury space
  • Strong attention to detail and numerical proficiency i.e. overseeing administrative tasks, including talent contracts and invoicing, collaborating with the Karla Otto finance team etc.
  • Identify, connect, and build relationships in the entertainment industry (talent agents, influencers, publicists, managers, stylists, relevant media, etc.).
  • Partner with Karla Otto events team and external vendors to ensure seamless execution of brand vision and deliverables.


Key Attributes


  • 3-5 years’ experience within an agency or in-house, working in fashion and/or entertainment
  • Proven track record of successfully managing influencer campaigns for clients in a variety of industries.
  • Excellent working knowledge of social platforms, predominantly Instagram and TikTok as well as emerging platforms
  • High level execution skills and meticulous attention to detail, both aesthetically and organizationally
  • Strong negotiator
  • Experienced working through complex contracts with legal to reach a resolution
  • Confidence to make suggestions, bring ideas to the wider team that focuses on client experience and work alone or as part of a team
  • Enthusiasm and motivation to attend industry events
  • Strong communication skills (both written and oral), research, and organization skills
  • A positive, can-do attitude who can work under pressure and likes to solve problems
  • A creative, innovative thinker with an open attitude and eagerness to learn new things



What We Offer...


  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed



At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.


Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.


We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team