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Media Director

2 months ago

Chicago, United States Synerlou Recruiting, LLC Full time

The Media Director will be instrumental in overseeing our Paid and Organic Media programs. This role will partner closely with internal colleagues across Strategy Client Service Sales Creative and ytics. The media director will be a key contributor ensuring client success as the agency s Media expert. Backstage they will be handson in developing integrated strategies (at times delving into platforms sidebyside with the team).


Job Responsibilities:
  • Accountable for overall SEO and Paid Media team delivery on excellence standards elished by the agency and client program performance
  • Leads Media group operations managing utilization resourcing account ignments/casting & priorities across multiple initiatives
  • Partners with internal Sales and Marketing on our product and services and serves as a key point of contact with RFPs
  • Stays informed with client programs guiding teams on up and crosssell opportunities or reprioritization of agency services that objectively better meet client goals
  • Supports proposal development for media services by asking the right questions at the right time to ensure the umptions for agency services against estimated hours are consistent with benchmarks
  • Maximizes client investments by understanding levers and testing ods that impact program health performance scale and overall effect on outcomes
  • Generates media strategies plans and solutions ensuring they are aligned to objectives and with quantifiable goals
  • Identifies any downstream client obstacles proactively anticipating needs and recommending adjustments
  • Partners with the ytics team to simplify insights develop hypotheses generate better outcomes and implement testing strategies that are measurably better over time aligned to predefined business outcomes
  • Develop succinct slides that gain client alignment through storytelling alongside Strategy Client Service and Creative colleagues
  • Keeps apprised of key industry trends across channels and implements bestincl practices
  • Recommends products and processes that support automation and other capabilities especially through the use of AI & emerging technology


Requirements
  • Bachelor in Marketing Economics ytics Business or equivalent experience
  • 8 years of related experience; sufficient time spent in an agency marketing technology or consultant capacity working across multiple clients simultaneously is required
  • Ability to manage several projects with a focus on results
  • Handson experience with Paid Search Programmatic and Social Media buying platforms with knowledge of CRMs Google ytics GA4 SEMRush aHrefs and other related software; this role requires the ability to log into platforms for auditing review and other technical handson needs when necessary
  • Integrated media planning & measurement experience including B2B demand generation eCommerce and offline programs
  • Experience managing fullfunnel omnichannel marketing programs: SEM (paid search and SEO) programmatic paid social influencer email offline earned and owned media
  • Proven competency with testing strategies: Channel audience creative CRO UX and other ods that result in measurably improved business outcomes and media quality
  • Business aen to consistently identify opportunities and repeat successes across client groups



Bachelor in Marketing, Economics, ytics, Business -or- equivalent experience 8+ years of related experience; sufficient time spent in an agency, marketing technology or consultant capacity working across multiple clients simultaneously is required Ability to manage several projects with a focus on results Hands-on experience with Paid Search, Programmatic, and Social Media buying platforms with knowledge of CRMs, Google ytics, GA4, SEMRush, aHrefs and other related software; this role requires the ability to log into platforms for auditing, review, and other technical hands-on needs when necessary Integrated media planning & measurement experience, including B2B demand generation, eCommerce, and offline programs Experience managing full-funnel omnichannel marketing programs: SEM (paid search and SEO), programmatic, paid social, influencer, email, offline, earned and owned media Proven competency with testing strategies: Channel, audience, creative, CRO, UX, and other ods that result in measurably improved business outcomes and media quality Business aen to consistently identify opportunities and repeat successes across client groups

Education

Bachelor in Marketing, Economics, ytics, Business -or- equivalent experience