Head of Performance Marketing

Head Of Performance MarketingThis Head Of Performance Marketing (Remote) role represents a genuine ground-floor opportunity to own and scale performance marketing from first principles. As the first dedicated performance marketer, you'll take full ownership of a substantial monthly ad budget (30,00040,000) across all digital channels. Working directly with the Founder/CEO, you'll have the autonomy to establish, optimise and scale acquisition strategies for both moving and storage verticals. For the right candidate, this represents the rare chance to demonstrably impact a UK startup's growth trajectory, with clear progression as the company expands internationally.What You'll DoTake complete ownership of performance marketing channels and strategy, with hands-on management of a significant monthly budgetDevelop and relentlessly optimise customer acquisition costs and lead quality metrics across moving and storage servicesDrive measurable growth by meeting and exceeding quarterly acquisition targetsApply sophisticated analytics to optimise the full acquisition funnel from awareness to conversionIdentify, test and scale new acquisition opportunities through data-driven experimentationExecute campaigns end-to-endfrom strategy through implementation to optimisationDeliver meaningful performance insights to leadership that drive strategic business decisionsWhat You Bring8+ years of hands-on performance marketing experience, with at least 3 years specifically in startup environmentsProven track record scaling startups through digital acquisition (ideally from early revenue stage of 23M to growth stage of 10M+)Deep practical knowledge of UK digital acquisition channels; experience in moving, storage, or logistics sectors is particularly valuableExperience in high-growth startups with demonstrable impact on company growth metricsExceptional analytical capabilities and comfort with complex funnel analysis and attribution modellingSelf-sufficient work styleyou thrive working independently in fast-paced environments and are comfortable building systems from scratchKey Success DriversData-driven decision making: You let metrics guide your strategy while maintaining creative thinkingGrowth mindset: You continuously experiment, learn and refine your approachCollaborative approach: You work effectively with founders and cross-functional stakeholdersResults obsession: You're motivated by measurable impact and growthComfort with ambiguity: You navigate uncertainty confidently and adapt quicklyOwnership mentality: You take full responsibility for outcomes and drive initiativeWhy Join?Competitive compensation: 60,00072,000 base salary (5,0006,000 monthly), negotiable based on experiencePerformance-based bonuses directly tied to your marketing metricsEquity opportunity following probation periodUnlimited holiday policy with trust-based approachRemote-friendly with flexibility on location, working UK hoursMedical benefits anticipated with upcoming Series A (expected 2025)Genuine career progression opportunities as the company expands internationallyRare chance to own a marketing function from the ground upWork directly with founders in a fast-moving environment where your impact is immediately visibleInterviewing ProcessHR screeningLevel 1: Interview with the CEO/Founder (General fit)Level 2: Skills assessmentLevel 3: Final interview with the C-level (Cultural fit)Reference and background checks after successful interviewsJob offer to the selected candidateWe are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity, or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.