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Marketing Data Analyst

4 months ago

Wilmington, United States AAA Club Alliance Full time

AAA Club Alliance is currently seeking a Marketing Data Analyst.


The Marketing Data Analyst is responsible for retrieving, joining, cleaning and displaying marketing data for the purpose of generating marketing lead lists and for the presentation of marketing data analysis.

This Marketing Data Analyst will also be responsible for automating marketing production processes by building automated workflows that connect data retrieval, data cleansing, file delivery and confirmation communication as one process.


The primary duties of the Marketing Data Analyst are to:

  • Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
  • Design and build processes to execute and automate campaign strategies.
  • Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
  • Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
  • Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.
  • Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
  • Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.
  • Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
  • Update and enhance business procedures.
  • Enhance existing campaign management business processes to support efficient campaign management and marketing.


Minimum Qualifications:

  • Bachelor’s Degree in Computational and Data Science, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
  • BASE SAS or SQL MCTS Certifications preferred.
  • Comprehensive knowledge of 2010 Microsoft Office Suite.
  • 2+ years of experience working with relational data.
  • 2+ years of direct marketing experience.
  • 2+ years of experience using SAS Guide 4.1, 4.3 and 5.1.
  • 3+ years of experience programming in SQL.


At AAA, your success is our success. What we can offer you:

  • Hybrid work environment.
  • A competitive salary commensurate with experience.
  • Comprehensive health benefits package.
  • Up to three weeks of paid time off accrued during your first year.
  • 401(K) plan with company match up to 7%
  • Professional development opportunities and tuition reimbursement.
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year.
  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.


AAA Club Alliance (ACA) is an equal opportunity employer.


Our investment in Diversity, Equity, and Inclusion:


At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color, gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.