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Search Engine Optimization Specialist

4 months ago

Orlando, United States Net Conversion Full time

Come to work for one of INC’s Best Workplaces 2023. Net Conversion is a Marketing & Analytics Agency, focused on driving measurable business results through innovative media optimization, curiosity, and creative problem solving. People and culture continue to be our #1 priority, with a focus on professional growth and work/life balance. On top of a flexible working environment and competitive salary, we offer Employer Paid Medical, Unlimited PTO, 401K Match, Paid Maternity/Paternity/Adoption, Pet Benefits, and more.


JOB TITLE: Search Engine Optimization Specialist

DATE: 2024

DEPARTMENT: Analytics

REPORTS TO: Director, Advanced Analytics


**Must be able to work from our Orlando, FL office on our hybrid schedule of M,W,F in office and T,TH flexible/optional remote WFH



MAJOR PURPOSE:

The Search Engine Optimization Specialist will execute the Search Engine Optimization (SEO) efforts for a defined set of partners . You will support the performance of SEO to maximize the traffic and revenue captured through natural search for our owned online content while working collaboratively with internal teams (marketing and analytics) to understand campaigns and best maximize on traffic. You will seek-out and develop new forms of technologies for test-and-learn applications to help maintain competitive advantage. You will oversee the reporting data for organic search traffic for the businesses supported, and ensure its accuracy and sharing performance with executives and teams.



MAJOR RESPONSIBILITIES:

  • Support and Execute partner SEO strategies, monitor KPIs and goal funnels
  • Stay up to date with search engine algorithm updates
  • Daily monitoring of important KPIs for SEO channel, including both internal and external data
  • Perform advanced keyword research to help guide content strategy
  • Provide recommendations to partners, execute, and manage strategies for content development in coordination with SEO goals - general and keyword specific
  • Lead link building efforts and work with outreach specialist to ensure a successful off-page link building strategy
  • Perform routine site audits for partners to identify technical SEO fixes and work within CMS (or with web developers) to ensure that website changes are QA’d and working as expected
  • Provide web analytics as needed to understand and diagnose performance shifts over time



CANDIDATE SHOULD HAVE:

  • Strong interest in Online Marketing and Analytics
  • Strong analytical mindset with an ability to think outside the box
  • Experience working with data and the ability to use Excel
  • Ability to work in a fast paced team environment



EDUCATION & EXPERIENCE:

  • Ideal BA/BS degree in Mathematics, Information Systems, Statistics, Economics, Marketing, Business or related discipline
  • 1-2 years performing technical search engine optimization for a high volume consumer website
  • Working knowledge with Google Search Console and SEO platforms such as Yoast, ahref, ScreamingFrog, SEMRush, etc.
  • Experience in short & mid-form content a plus
  • Both A/B Testing experience & web analytics a plus




What does Net Conversion have to offer?

Competitive Salary

4% 401k Match

Medical / Employer covered at the base tier for the employee only

Dental, & Vision options

Unlimited PTO

60% Employer Covered STD

Paid Parental leave after 1 years of service

Critical illness, Cancer, Hospital, Life, Accident Coverage

Flexible work schedule in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3 & 5 year anniversary milestone gifts






Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at jobs@net-conversion.com.