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ESC’s premier client is looking for an experienced, creative, thoughtful, and strategic Sr. Marketing Copywriter to join their Brand Innovation Lab Automotive team. This team creates one-of-a-kind campaigns and experiences for global advertisers in the automotive category. Your role will be to create, concept, present, and execute campaigns on behalf of their advertiser’s needs for a unique car launch. You'll partner with Creative Directors, Art Directors, Designers, Solutions Managers, Strategists, Producers and Sales partners to help assist on various exciting project launches. This position is reporting 3 days on-site in downtown New York.
Your portfolio must feature interesting, insight-driven campaigns and ideas that solve an advertiser problem through a variety of different media channels including video, social, digital, experiential, voice, radio, and outdoor.
Key job responsibilities
- Concept, present, and execute innovative ad campaigns and experiences for global automotive brands.
- Partner with Art Directors, Designers, Program Managers, Developers, Strategists and Producers to create customer-focused solutions that deliver on advertiser objectives
- Works collaboratively in developing campaigns, identifying problems, and inventing solutions with minimal guidance.
- Collaborate with clients, internal teams, and 3P vendors.
- Create concepts, present, and execute campaigns on behalf of our advertiser’s needs.
- Ideate and create digital experiences, ad products, commercials, branded content, and event activations.
- Ability to manage multiple projects while meeting tight deadlines.
Preferred qualifications
- 3+ years of experience at advertising agencies and/or in-house creative departments.
- Strong understanding of digital and social platforms, as well as their use within marketing.
- Excellent communication, interpersonal, and analytical skills, including the ability to present concepts clearly and persuasively to colleagues, partners, stakeholders, and especially to senior executives.
- Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience.
- Ability to work efficiently and demonstrate a bias for action in a fast-paced, ambiguous environment.
- Verbal flair and conceptual excellence to the work, inspiring clients, and team members to raise the creative bar.
- Ability to tell stories that connect brands with customers in a meaningful way, across different all channels, creating work that's on strategy and delivers results.