Web Analytics and Tagging Lead

2 weeks ago

Mountain View, United States Mprogen Full time

Job Title: Web Analytics and Tagging Lead

Duration: 12 Months Contract

Location: Mountain View CA (Hybrid).

Job Responsibilities:

  • Responsible to lead endtoend Tagging Architecture Implementation & documentation process
  • Actively involved in Prioritization and drive communication strategy for tagging process
  • Gain an indepth knowledge of a website and mobile architecture online business model and online marketing strategy
  • Enable discovery sessions and help guide business requirements and key performance indicators
  • Driver process of implementing Target Activities & design customized solutions and technical tag implementation strategies
  • Generate customized digital analytics collection code and assist with its implementation and deployment
  • Work with remote teams for tagging operations and executing on enhancements
  • Setup Governance process to maintain the integrity of implementation
  • Setup and adhere to Privacy and compliancy policy

What you need to succeed:

  • 8 years handson experience working in digital analytics or a related field or similar tools Adobe tag management and data layers
  • Knowledge of Internet/Digital Marketing concepts Mobile DTM Tag Management systems
  • Strong knowledge about working with Google and Tealium
  • Experience identifying nonfunctional requirements (NFRs) and recommending overall solution design
  • Has led more than one end to end implementation of AEM Sites (experience in Serverside implementation)
  • Experience identifying and documenting functional and technical requirements
  • Drive thought leadership coordinate with other region/country to maintain tagging standardization
  • Follow privacy compliant tagging process (CCPA GDPR etc.) & Cookie less architecture
  • Be resultsoriented responsive professional and dedicated to customer success
  • Possess a creative and problemsolving mentality
  • Good interpersonal presentation and soft skills both verbal and written
  • Ability to learn quickly be an excellent teammate and handle change efficiently
  • Experience in supporting tagging request to support A/B testing in Target and KPI tracking
  • Desirable to have experience using Adobe Solutions like Adobe Experience Platform Analytics Target Audience Manager or other web analytics and optimization tools in or out of the Adobe Marketing Cloud.

Added Advantage:

  • Experience with Adobe Launch
  • Intermediatetoadvanced JavaScript skills
  • AEM Assets and AEM Sites Architect Certifications
  • Website optimization consulting experience / Web development experience
  • Experience with Single Page Application (SPA)

  • Expertise with mobile and/or media analytics

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