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Marketing Manager

4 months ago

Valley Cottage, United States National Ramp - Home Access Full time

Thank you for your interest in joining the National Ramp team National Ramp is in search of a passionate and enthusiastic Marketing Manager who will bring their expertise to our team and help us grow to become the #1 Ramp Company in the World.


National Ramp is a market leader, innovator, and disruptor providing newfound freedom to elderly and disabled human beings with the greatest range of accessibility ramps in the industry. Our family has been in the access business for over 30 years, and the foundation of our growth and any success we’ve had is our Core Value to care about people.


Our Core Values are:


  • We WOW – We go the Extra Mile. We exceed expectations. We work hard and have fun. We are obsessed with our customers, we love our business, and we love what we do. We are “World Class” in everything we do.
  • We NOW – We GSD (Get Stuff Done) and we get it done fast. Freedom NOW. We are urgent, driven, energetic, and fast-paced. We believe in “production, then perfection”.
  • We Own It – We are accountable. No excuses, no jerks. We take responsibility for our actions, our job, our life, and our word by seeing things through to completion. We are nice, but we are driven for results.
  • We Innovate and disrupt. We are growth-minded, for us and for our customers. We never stop learning. We adapt quickly and thrive on new challenges. We constantly seek ways to disrupt the status quo and improve.
  • We Care. We care about people. About each other, about our customers, about our customer’s customers, about our families, and about the world. We are invested in National Ramp and behave like it’s our own business to help everyone win. We stay safe to ensure everyone goes home the way they came, every day.


As the Marketing Manager for National Ramp, you will lead a dynamic team with one mission: To provide freedom to as many people possible. You’ll accomplish this through strategically positioning our brand to be instantly found or recalled by anyone needing a ramp solution for themselves or their loved ones. Your success will ultimately help thousands (and eventually millions) of disabled human beings regain their freedom faster than ever before.


With several new products to bring to market, along with one new significant, fundamentally strategic initiative, the Marketing Manager role will be demanding yet rewarding. Reporting to the Marketing Director or CEO, this position is responsible for the planning and tactical execution of all marketing initiatives. You will also work with the Marketing Director and/or CEO to enhance the strategic direction for the marketing plan, collaborating with the management team and sales team. The ideal candidate will have experience in a similar role in a fast-paced and entrepreneurial environment, with a hands-on, efficient, and goal-oriented approach to brainstorming ideas and driving them from initial concept to implementation.


REQUIREMENTS:

As you well know, not everyone can be a Marketing Manager To be seriously considered for this key position, please have the following in regard to:


National Ramp is searching for a Marketing Manager who is a strong team leader who aligns with our Values, and will take the initiative in bringing new and improved marketing ideas to the management team. In addition, you will also: be accountable, have a positive mindset, be confident in your ability and your ideas yet humble enough to accept feedback graciously, be a team motivator, diligently adhere to all deadlines, be flexible in managing priorities, and be caring of your team. Sometimes, you might even have to persuade your manager that your ideas are better than his or hers Above all, a good sense of humor could help you most


Experience:

At least 3 years in a similar role with comparable goals and responsibilities, including leading, mentoring, and motivating a Marketing team. Experience in creating and driving social, digital, and SEO campaigns to measurably successful results with increased lead generation and increased sales. Experience and proficiency in all aspects of Marketing including: digital, print, graphic design, social media, video content and production. Experience in e-commerce operations, web-based content management tools, email marketing, digital/social media in a business to business environment. Experience with lead acquisition, CRM/database marketing, and direct marketing required. Experience in marketing B2B as well as B2C would be a bonus.


Skills:

You must be passionate about the true essence of Marketing, which (in our view) is to increase brand and product awareness to the extent that the greatest number of potential clients are attracted to our company because of our exceptionally unique proposition which then compels them to buy from us over any possible competitor.


You have an understanding of and keep up to date with the latest marketing methodologies, in order to keep our brand foremost and relevant to our target audience. In doing so, you must work with management to ensure that our product and service offerings are still the most desired.

You understand the power of social media and the Internet, along with “social listening” to stay attuned to what the marketplace is looking for today, even if it means changing our products or target audience.


You have strong project management skills, and the ability to negotiate with vendors to meet budgets and timelines.


Responsibilities:

Marketing Oversight and Leadership:

  • Maintain knowledge of key marketing trends, industry, and competitive activity
  • Plan and execute market research and adjust marketing strategy to meet changing market and competitive conditions.
  • Recruit and retain high performing team members.
  • Effectively manage direct reports, providing strategic direction, support, development, and feedback to drive results.
  • Create and manage the marketing budget effectively, reviewing on a monthly basis.
  • Research and implement best practices in digital technologies to help National Ramp better understand and guide the customer’s journey from beginning to end, and work with outside contractors to ensure that systems and data evolve in a way that is aligned with the needs of the business.


Digital Marketing and E-commerce/Strategy:

  • Collaboratively develop and implement strategies that grow National Ramp’s e-commerce customer base, sales, and margins, and that align with company mission, marketing, merchandising, and content across all non-digital channels.
  • Develop strategies for lead generation, new customer acquisition, and sales via digital and direct marketing.
  • Enhance CRM database to improve knowledge of customer preferences in brands and products.
  • Work with distributor partners and wholesale accounts to identify and implement strategies to grow sales on their websites.
  • Responsible for the integrity and functionality of all site content and engagement functionality on websites, digital marketing campaigns, social media and email marketing to drive site traffic and enhance customer lead data in CRM.
  • Manage SEO and SEM.
  • Identify required site updates to improve site performance and implement necessary updates.


Channel Marketing, Brand Recognition, and Customer Feedback:

  • Oversee and carry out day-to-day management and activation of National Ramp’s marketing channels including B2B, POS, trade shows, corporate partnerships, paid Search (including brand and non-brand ads), SEO, Display (including core display and paid social media on Facebook and Instagram) and Retargeting.
  • Develop, test, measure, optimize and personalize messages and offers in order to drive National Ramp community involvement, increasing loyalty across the customer base. Increase retention by utilizing relevant, targeted communications, effective life-cycle management, and other CRM tactics (Email, Direct Mail, Social Media, Mobile App, Web Sites).
  • Develop and implement promotion strategies to drive sales, site visits, transactions, order frequency etc. Create and distribute reports that analyze e-commerce performance and makes recommendations to improve.
  • Lead the development and activation of a comprehensive marketing content strategy designed to drive awareness, interest, and a compelling customer experience that drives sales and engages customers.
  • Lead Demand Generation Programs, including the development, execution, and optimization of multi-channel, including inbound and outbound, demand generation programs. Partner with the sales team to convert sales-ready qualified leads.
  • Own weekly channel success tracking by evaluating key performance indicators such as the number of marketing qualified leads (MQL’s), number of opportunities, and opportunity stages.


Communications and Public Relations:

  • Oversee public relations (PR) and enhance the reputation of National Ramp including identifying opportunities to feature the product in various mediums (tv, social, radio etc.) and building the public profile of National Ramp.
  • Assist the President with strategic planning, development, and coordination of all marketing communications programs to promote National Ramp and further the company's sales objectives.
  • Lead and execute crisis communications strategy for National Ramp brand when relevant (drafting statements, deployment/response strategy).


Creative Design, Branding and Production:

  • Oversee and execute a design and content strategy for all marketing efforts that reflect the company’s marketing strategy, brand building, and E-commerce goals.
  • Develop value-add educational content and marketing tools to help engage and support the customer.
  • Manage resources such as Creative, email, and web companies to deliver on target brand communications across all channels.


Education: BA in Business, Marketing, or equivalent work history